This document summarizes the results of a questionnaire about audience preferences for an upcoming film. Key findings include: 1. The target audience enjoys the film's genre and is in the 26-31 age range. 2. Most people preferred a 15 rating and a complex narrative without a conventional relationship or ending. 3. For posters, most preferred a print style with dark grey and orange colors, a long shot, and iconography over imagery. 4. Radio ads should be direct, include lines from the film, background music, and air in the morning for maximum exposure.

3. Question 1
Yes
No
This shows us that our
audience enjoy our genre
of film which means we
have chosen the correct
audience.

4. Question 2
20-25
26-31
32-37
38-43
This age category is
more realistic as this
shows that they are
not too young to be
scientists which will
help the film look
more realistic.

5. Question 3
Yes
No
Most of the people asked
said no and this can
allow us to explore the
characters more without
needing to create a
conventional
relationship.

6. Question 4
15
18
Most people
chose the 15
certificate which
we expected as
the content of
the film is really
a 15.

7. Question 5
Yes
No
This shows us that our
audience want to be
challenged and to have a
complex narrative where
they have to solve
enigmas.

8. Question 6
Yes
No
This shows us that our
sophisticated audience
don’t want a conventional
ending and want to be
surprised.

10. Question 1
Picture
Print
The majority of people
chose print which shows
how our audience want
different looking posters
to make it more original.

11. Question 2
dark grey and
orange
black and green
black and white
dark blue and
grey
The majority of people
chose the dark grey and
orange which shows
how they want a dark
poster and the orange
can connote danger.

12. Question 3
Long shot
Medium long
shot
Medium shot
close up
Most of the people
wanted a long shot
which would suggest
that they want the
character in the
image to be alone
and also connotes
the surrounding
dangers.

13. Question 4
Yes
No
Surprisingly most people
didn’t want the title to take
up the majority of the poster
maybe due to them wanting
the print work to capture
their attention instead.

14. Question 5
Low-key
High-key
Ambient
This suggests that our
audience want this to
be a dark looking
poster to connote how
the film is troubling.

15. Question 6
Yes
No
This was very close
however the majority
believed that a tagline is
not needed however it is
very close so we still may
use a tagline in our poster.

16. Question 7
Yes
No
This shows us that our
audience use
converged devices and
access web 2.0, so
they want the social
media icons so that
they can find it on the
internet.

17. Question 8
Imagery
Iconography
This again was very close
however the majority have
said iconography which is
not a surprise due to the
other questions that lead to
connotations.

18. Question 9
Yes
No
This shows us that our
audience want to be
informed whether it is
good or not through the
help of critics, however
they will also want to
know this as they will
want to compare it to
their own thoughts on the
film.

20. Question 1
Direct
Indirect
This shows us that our
audience want it to be
direct so that it gets
their attention and
interest.

21. Question 2
Yes
No
This shows us that
most people want lines
from the film so that
they can get an idea of
what type of film it is.

22. Question 3
Yes
No
The majority want
background music as this will
help show the tone of the film
and also engage them into
the advert.

23. Question 4
10-20secs
20-30secs
30-40secs
The majority said 30-40
seconds which is
around about the
normal time for most
radio adverts and this
allows us to give them
plenty of information on
the film.

24. Question 5
Yes
No
This shows us that our
audience want some
information of the film to be
told to them so that they
know more about it and
thus can gain interest in it.

25. Question 6
Atonal
Rythmic
Orchestral
The majority of
people wanted
orchestral music or
rhythmic which fits
with our audience as
they want it to be
sophisticated but
enticing.

26. Question 7
Morning
Daytime
Evening
This shows us that we
must air our advert in the
morning as that is most
likely they will be listening
to it due to them probably
going to work.

27. Overall the pilot questionnaire was a success and helped us
understand what our audience wants however some of the answers
were very close so we may have to make a split decision. We will
have to add in some more context into the questionnaires as some
of the people didn’t entirely understand what some of the questions
meant without knowing the films plot.