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Instagram is Pictures 
Amy E. Hays 
Texas A&M AgriLife Extension 
ahays@tamu.edu
Add filters to 
photo’s to 
enhance or “fun” 
the experience
http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/
Uses 
#hashtags 
and other 
common 
social 
media 
practices
‘Shares’ (‘plays’ nice) with other social networks
Photo mapping 
capabilities
A little on 
the 
Numbers
150 Million Active Users
The Basics
Add a picture (from your phone, OR connect to 
existing photo repositories 
Ability to link, share, or email 
Allows for u...
A Picture is Worth a Thousand Words 
"Selfie!" by Sandra Jovanovic Attribution-NonCommercial-NoDerivs License
Hundreds of things you do …. 
few people get to EVER see or do 
Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-N...
http://gardenofeaden.blogspot.com/2009/01/how-to-grow-asparagus.html
Gender Matters for Generation Y– www.atkearney.com
What does Advocacy look 
like on Instagram???? 
https://www.flickr.com/photos/bionicteaching/6723636413/
Use your photo’s to show the ordinary to the 
extraordinary 
Don’t hesitate to tell 
the WHOLE story! 
Use this space, don...
Follow others
Instagram allows 
(and promotes) 
#hashtags to aggregate 
content
#felfie – Farm Selfies! 
2014 has 
been 
designated 
the YEAR of 
the FARM 
SELFIE
#plelfie – Plant Selfie!
#MyParkPic – Texas Parks and 
Wildlife State Park photo contest
InstaPonder….
PhotoMap option in 
Instagram 
When you upload a photo, 
you have the option AT 
THAT TIME to add a 
location 
(x,y – coor...
Hmmmm…. 
• Location of farmers markets? 
• Farms that allow pick your own? 
• Farms to visit?
Hmmm….Hmmmm 
• Crop/field monitoring – 
pictures over time 
• Field condition – 
pictures over time 
• Animal identificati...
Hmmm…Hmmm…Hmmmm 
• Crop emergence 
• Pest emergence 
• Citizen scientist 
• Invasive species 
mapping
Summary 
• Social networking centered around pictures 
• Create story through your pictures 
• Advocate through message se...
Amy E. Hays 
Texas AgriLife Extension 
aggie94_amy 
ahays@tamu.edu
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas
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Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas

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Instagram is one of the fastest growing social media tools on the scene. It's a great tool for sharing your photo's, but it has some real potential for outreach and education. This slideset (with notes) was prepared for attendee's of the AgChat annual conference. It explores the value of Instagram as a tool for Agriculture advocacy.

Published in: Government & Nonprofit

Instagram as a Tool for Advocacy - AgChat 2014 Cultivate and Connect Conference, Austin, Texas

  1. 1. Instagram is Pictures Amy E. Hays Texas A&M AgriLife Extension ahays@tamu.edu
  2. 2. Add filters to photo’s to enhance or “fun” the experience
  3. 3. http://www.thephoblographer.com/2013/01/17/instagrams-presets-come-to-lightroom/
  4. 4. Uses #hashtags and other common social media practices
  5. 5. ‘Shares’ (‘plays’ nice) with other social networks
  6. 6. Photo mapping capabilities
  7. 7. A little on the Numbers
  8. 8. 150 Million Active Users
  9. 9. The Basics
  10. 10. Add a picture (from your phone, OR connect to existing photo repositories Ability to link, share, or email Allows for unlimited space to describe your photo Allows for use of #hashtag (multiple up to 30) Users can “love” or comment
  11. 11. A Picture is Worth a Thousand Words "Selfie!" by Sandra Jovanovic Attribution-NonCommercial-NoDerivs License
  12. 12. Hundreds of things you do …. few people get to EVER see or do Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) http://www.flickr.com/photos/agrilifetoday/
  13. 13. http://gardenofeaden.blogspot.com/2009/01/how-to-grow-asparagus.html
  14. 14. Gender Matters for Generation Y– www.atkearney.com
  15. 15. What does Advocacy look like on Instagram???? https://www.flickr.com/photos/bionicteaching/6723636413/
  16. 16. Use your photo’s to show the ordinary to the extraordinary Don’t hesitate to tell the WHOLE story! Use this space, don’t just give a brief Follow Best Practices for quality content writing: Be descriptive: This is a great picture This is a great picture of Asparagus right before it is ready to be harvested. Asparagus plants are planted in small rows which allow equal sun light and water to each stem. Link if you have them: Asparagus is a great crop in zones 1-8, read more at http://tamu.edu/soilcrop/asparagus.tamu.edu
  17. 17. Follow others
  18. 18. Instagram allows (and promotes) #hashtags to aggregate content
  19. 19. #felfie – Farm Selfies! 2014 has been designated the YEAR of the FARM SELFIE
  20. 20. #plelfie – Plant Selfie!
  21. 21. #MyParkPic – Texas Parks and Wildlife State Park photo contest
  22. 22. InstaPonder….
  23. 23. PhotoMap option in Instagram When you upload a photo, you have the option AT THAT TIME to add a location (x,y – coordinate data) FYI – default is OFF, you must turn on this option EACH time you load a picture
  24. 24. Hmmmm…. • Location of farmers markets? • Farms that allow pick your own? • Farms to visit?
  25. 25. Hmmm….Hmmmm • Crop/field monitoring – pictures over time • Field condition – pictures over time • Animal identification • Hay for sale
  26. 26. Hmmm…Hmmm…Hmmmm • Crop emergence • Pest emergence • Citizen scientist • Invasive species mapping
  27. 27. Summary • Social networking centered around pictures • Create story through your pictures • Advocate through message section • Uses Hashtags • Geotagging capabilities open new options
  28. 28. Amy E. Hays Texas AgriLife Extension aggie94_amy ahays@tamu.edu

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