Bates Young Change Agents Launch

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Bates Young Change Agents Launch

  1. 2. Hello and Congratulations
  2. 3. A career development initiative to recognize and reward our young and most promising Change Agents.
  3. 4. <ul><li>“ Young” - 30 and under </li></ul><ul><li>Digital savvy </li></ul><ul><li>Curious, Provocative, Youthful and Family </li></ul>
  4. 5. <ul><li>First YCA program in 2008. </li></ul><ul><li>Recognized at global WPP Atticus awards on our thought leadership paper on Asian youths attitudes towards co-creation. </li></ul>
  5. 6. Why should you care <ul><li>Rare opportunity to: </li></ul><ul><ul><li>Showcase your talent </li></ul></ul><ul><ul><li>Be mentored by David, Des, Dheeraj, Sonal and MDs </li></ul></ul><ul><ul><li>Be part of a network-wide initiative to develop award-worthy case study, thought leadership and new business. </li></ul></ul>
  6. 7. Your Mission
  7. 8. The Chairman’s Green Award
  8. 9. <ul><li>Sustainability is no longer a corporate buzzword equating to “doing good”, but a boardroom issue that affects business value. </li></ul><ul><li>USD5000 to the office with the best program for cutting consumption. </li></ul><ul><li>Together we will develop a regional framework. Then each of you will develop and lead local programs based on a common thinking. </li></ul>
  9. 10. Your first assignment <ul><li>Desktop research. Look for local published articles, reports, university/think tank research, etc. </li></ul><ul><li>To find out: </li></ul><ul><ul><li>What are peoples’ attitudes towards the environment in your country? Do they feel that there’s a problem? Are they doing anything to fix it? </li></ul></ul><ul><ul><li>What are governments and NGOs doing? What are brands doing? </li></ul></ul><ul><ul><li>What are the key issues in environmental sustainability in your country? </li></ul></ul><ul><li>Deadline: August 5 (Close of business) </li></ul><ul><li>Following your research, we will formulate hypotheses and then test them out. </li></ul>
  10. 11. Game plan <ul><li>Now to August: </li></ul><ul><ul><li>Interrogate the context </li></ul></ul><ul><ul><li>Develop strategy and big idea </li></ul></ul><ul><li>September: </li></ul><ul><ul><li>Develop local programs </li></ul></ul><ul><li>September-January: </li></ul><ul><ul><li>Launch and execute </li></ul></ul><ul><li>February: </li></ul><ul><ul><li>Submit case study for Chairman’s award </li></ul></ul>
  11. 12. How this will work <ul><li>Spend half day every Friday on the assignment. </li></ul><ul><li>Fuel conversations </li></ul><ul><ul><li>Everyone must have a Twitter account and tweet and re-tweet constantly. Use hashtags #ycagogreen </li></ul></ul><ul><ul><li>Upload insights onto blog using video, instagram/regular photos, etc. </li></ul></ul><ul><ul><li>Start conversations on blog via comments, polls, etc. </li></ul></ul>
  12. 13. <ul><li>Follow our blog – batesyca.tumblr.com </li></ul><ul><li>Follow our Twitter @tedbates </li></ul><ul><li>Follow your fellow YCAs </li></ul><ul><li>Start conversations </li></ul>Next steps
  13. 14. Questions?
  14. 15. Thank you. Now go change the world!

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