2. NOT THE WORLD’S BIGGEST
SURVEY/STUDY ON TECHNOLOGY &
DIGITAL…
JUST THE WORLD’S BEST
2nd-ever fielded Digital Periscope study
Global in nature, broad in scope
Survey results, breakouts & expert commentary
https://www.surveymonkey.com/r/digitalperiscope2A

3. PURPOSE:
MAP OUT WHAT INFLUENCES ARE
SHIFTING IN DIGITAL & TECHNOLOGY
WORLDS
Current Practices/Attitudes - What is changing
today in technology & digital?
Future Trends - What is changing in the near
and long-term future?

4. THE 2018 DIGITAL & TECHNOLOGY
PERISCOPE
FULL COVERAGE OF THE TECHNOLOGY UNIVERSE
Strategist/Poli
cty Maker
Venture
Capital/Invest
or
Entrepreneur/
Tech
Founder/Incub
ator
CDO/Transfor
mationist
CIO/IT
Informed
Hobbyist
Tester/Regulat
or
Educator,
Trainer,
Academia
Systems,
Software, Apps &
Hardware
Progammers
Engineer/Deve
loper/Technol
ogists
Executives,
Leadership &
Boards
Customer
Experience/Se
rvice
Operations,
HR, Finance &
Supply Chain
Marketing &
Sales
Media,
Creative &
Design

5. OUR MOST AMBITIOUS STUDY YET…
Recruiting 400+ of the world’s global and digital
experts
Over 45 questions about the state of technology
and digital
So large, we have fielded it in two parts…

8. 45+ QUESTIONS FOR THE
WORLD’S LEADING
TECH-CURIOUS, DIGITALLY-MINDED
https://www.surveymonkey.com/r/digitalperiscope2A

9. How would you characterize yourself?
A techno-expert - "I live and breathe technology and/or digital media and have a lot of knowledg
A techno-performer - "I am proficient and enthusiastic about technology & digital but wouldn't
A techno-advocate - "I'm curious and knowledgable about some aspects of technology & digital
A techno-neutral - "although I value technology, I don't spend enough time or energy to unders
A techno-laggard - "I am one of the last people to ask about technologyr-related trends and digita
Q1. TYPES OF DIGITAL
SOPHISTICATION

10. Q2. TARGET AUDIENCE:
WHEN WE SAY TECHNORATI & DIGITERATI,
we include 22+ digital audiences:
entrepreneur, programmer, CIO, CDO,
academic, regulator, thought leader, media,
trainer, engineer, student, informed hobbyist,
architect, technician, tester, sales & marketing

11. In terms of technology & digital, how would you characterize your
COMPANY:
• Tech/Digitally Resistant (1 out of 9 on a digital maturity scale)
• A Tactical Beginner
• An Interested Experimenter
• A Maturing Developer
• An Invested Enabler
• A Competitive Performer
• An Optimized Leader
• Advanced, Industry Best in Class
• Technology World Best (9 out of 9 on a digital maturity scale)
Q3. ORGANIZATIONAL DIGITAL &
TECHNOLOGY MATURITY & LITERACY

12. Q4. BASIS FOR TECH. PASSION &
CURIOSITY
On a personal level, what's the most
appealing reason for your interest and
involvement in technology/digital?

13. Q5. TOP 3 TECHNOLOGY & DIGITAL
NEWS SOURCES & INFLUENCES
https://www.surveymonkey.com/r/digitalperiscope2A

14. Q6. OBJECTIVES FOR TECHNOLOGY
INVESTMENT
Over the next 18 months, what will be
the most frequently stated objective(s)
for technology & digital activities in your
company or with your clients/partners?

15. Q7. TECHNOLOGY & DIGITAL
LEADERSHIP SKILLSETS
An effective technology & digital
executive/leader needs to have
(choose top skills)
What will become the fastest growing
need for a technology & digital leader?
https://www.surveymonkey.com/r/digitalperiscope2A

16. Q8. DIGITAL TRANSFORMATION
LEVERS
What are the most important drivers to
master in an organization's "digital
transformation"?

17. Q9. INTERNAL BARRIERS TO
TECHNOLOGY
What are the biggest
INTERNAL obstacles to adopting new
technologies within your
company/client(s)?
https://www.surveymonkey.com/r/digitalperiscope2A

18. Q10. THE POTENTIAL OF ARTIFICIAL
INTELLIGENCE A.I.
What are the most transformative
impacts of Artificial Intelligence/AI
technology?

19. Q11. THE POTENTIAL OF INTERNET
OF THINGS IOT
What are the most transformative
impacts of the Internet of Things/IOT
applications?
https://www.surveymonkey.com/r/digitalperiscope2A

20. Q12. THE POTENTIAL OF
BLOCKCHAIN & CRYPTOCURRENCIES
What are the most transformative
impacts of Blockchain/cryptocurrency
technologies?

21. Q13. TECHNOLOGY DEBATES
AI & Jobs
CMO vs. CIO
Privacy of Data
The role of a website
Net Neutrality
Fake News
Technology for Good
Technology Loneliness
https://www.surveymonkey.com/r/digitalperiscope2A

22. Q14-15. TECHNOLOGY ETHICS
Geo-engineering
Polarization
Permission
Law Enforcement
Privacy
Social Credit Scores
Genomics
Children & tech.
Legal Rights
Human Rights
Military
Predicting Crime

23. Q16. TOP TECHNOLOGY
ORGANIZATIONS
Are there any organizations/start-ups that are
currently really impressing you in the
following technology & digital areas?
- Innovation
- Transformation
- Collaboration
- Automation
https://www.surveymonkey.com/r/digitalperiscope2A

24. Q17. ON EVERYBODY’S RADAR…
In you mind, what had been the biggest
headline over the last year about
technology and digital?

25. Q18. BEST ADVICE
What advice would you give your 19 year
old self about technology and digital?
https://www.surveymonkey.com/r/digitalperiscope2A

26. Which TV show about technology is your
favourite?
Q19. FUN QUESTION -
BEST TECH TV SHOW?

27. On a personal level, what's your disposition on the
future path of technology and technology
• Idealist/Utopian
• Optimist/Positive
• Pragmatist/Realist
• Cynicist/Negative
• Pessimist/Despair
Q20. FUTURE TECHNOLOGY OPTIMISM
https://www.surveymonkey.com/r/digitalperiscope2B

28. Q21. THE FUTURE TECHNOLOGY
SURVIVAL KIT
In the future, the toughest job within technology
and digital will be to ..........:
Funding? Scale? Interoperability? Talent?
Adoption?
Security?
Talent?Innovation Speed?
Staying Current? Customer Expectations?
Data? Leadership?
Diversity?
Automation?Reporting?
Legacy?

29. Q22. TECHNOLOGY & DIGITAL
TIME ALLOCATION
What are you spending more time
on/less time on technology and digital-
wise?
https://www.surveymonkey.com/r/digitalperiscope2B

30. Q23. TRAITS OF THE BEST
TECHNOLOGY COMPANIES?
Complete the phrase,"the most effective
technology and digital-driven
organizations in the future will be":

31. Q24. TECHNOLOGY ECOSYSTEM
CLOUT
If you were to hitch your wagon (e.g.
partner your career, business or
investments) to a big technology
ecosystem, which ones would you
most confidently choose?
https://www.surveymonkey.com/r/digitalperiscope2B

32. Q25. MOST DISRUPTED INDUSTRIES
Considering everything about the future,
which industry will be most disrupted by
emerging technology and digital
advancement over the next 3-5 years?

33. Q26. SPECIFIC SUB_INDUSTRY
DISRUPTION
Is there a specific industry or sub-segment
of industry that is underrated for how much
disruption it will face over the next three
years attributable to technology?
https://www.surveymonkey.com/r/digitalperiscope2B

34. Q27-28. EMERGING TECHNOLOGIES
ON THE RISE
Which of the following 30 technologies will have
the biggest impact on industry, society and
culture over the next THREE years?

35. Q29. EMERGING TECHNOLOGIES
DEEP-DIVE
Which specific technology
development is underrated and
we'll be talking a lot more
about three years from now?
https://www.surveymonkey.com/r/digitalperiscope2B

36. Q30-31. LONGER TERM
TECHNOLOGY PROMISE & THREATS
Which specific technology has got you most
EXCITED about the longer term future (5+
years and beyond) and why?
Which specific technology has got you most
CONCERNED about the longer term future
(5+ years and beyond) and why?

37. Q32. TECHNOLOGY STAKEHOLDER
PREPAREDNESS
How well do the following group of people understand
the future impact of digital and technology?
- Leadership
- Board
- Middle management
- Front Line staff
- Your Outside Service
Firms/Agencies/Vendors
https://www.surveymonkey.com/r/digitalperiscope2B

38. Q33. LOSERS IN THE TECHNOLOGY
RACE
They say that disruption will drop four (4) companies
from the leading rankings of any industry over the next
5 years, which of the largest four technology companies
will drop off the "Leading Tech Companies" list before
2023?

39. Q34. ENERGY FUTURES
In your opinion, what form of energy will experience the
biggest rise over the next decade globally?
https://www.surveymonkey.com/r/digitalperiscope2B

40. Q35. SOCIAL MEDIA FUTURES
The next evolution of social networks/social media will
be based on:

41. Q36. TECHNOLOGY PREDICTIONS
- 5-to-10 YEARS
AR & VR
On-demand
Life expectancy
Keyboards
Cryptocurrencies
FacebookDrones
https://www.surveymonkey.com/r/digitalperiscope2B

42. Q37. TECHNOLOGY PREDICTIONS
- 15-to-20 YEARS
Self-driving Cars
3D Printing
Humanoids
Employment & Jobs
Mars Exploration
Digital ElectionsTechnology
- Good or Bad?

43. Q38-42. WHAT IS THE FUTURE
DESIRED SCALE OF…:
CONTROL - IT vs. Business-led?
DEVELOPMENT - Proprietary/insourced vs.
partnered/outdsourced?
ORIENTATION - People/customer-driven vs.
technology/data-driven?
PURPOSE - Ethical/society-driven vs. bottom-
line/efficiency-driven?
ERNANCE -Disintermediated/Distributed vs. Global/Centralized?
https://www.surveymonkey.com/r/digitalperiscope2B

44. Q43. FUTURE COMMENTARY
What is your most insightful commentary about the
technology & digital future?

45. Q44. FUTURE SOUNDBYTES
Do you have a one-line motto/quotable
quote/soundbyte that functions as your
technology guide to the future?
https://www.surveymonkey.com/r/digitalperiscope2B

46. Q45. TECHNOLOGY & DIGITAL ROLE
MODELS
Who is your biggest hero of technology & digital?

47. THE DIGITAL & TECHNOLOGY PERISCOPE
@TheDTPeriscope #TheDigitalPeriscope
FLOCK TO THE DIGITAL & TECHNOLOGY PERISCOPE
SURVEY
CURRENT PRACTICES/ATTITUDES:
https://www.surveymonkey.com/r/digitalperiscope2A
FUTURE TRENDS:
https://www.surveymonkey.com/r/digitalperiscope2B

48. PLUS:
YOU
COULD
WIN:

49. THE 2018 DIGITAL & TECHNOLOGY
PERISCOPE
https://www.surveymonkey.com/r/digitalperiscope2A
A
https://www.surveymonkey.com/r/digitalperiscope2B

50. PART OF WIKIBRANDS’ 2018 EMERGING TREND SERIES

53. futureproofing & Transformation
OFFERINGS
BESPOKE SOLUTIONS FOR YOUR ORGANIZATION
EVALUATION
&
PLANNING
PROJECTS &
IMPLEMENTA
TION
CONTENT &
RESEARCH
OVERVIEWS &
BRIEIFNGS
Keynotes
Executive Briefings
Training Curriculum
Transformation
Offsites/Immersions
Trend Monitor &
Research Results
+ Custom Additions
Position Papers/White
Papers/Blogs
Content Marketing
incl. Podcasts & Videos
Interviews with
Experts &
Influencers
Transformation
Audits
Business Team
Workshops
Defining
Strategies/Proof of
Concepts
Qualifying Ideas,
Resourcing Partners,
Promoting Efforts
Project Stewardship
Expert Counsel
Ongoing Consulting
Outsourced
Leader

54. ire with me about the digital & technology periscope: