1. What have you learned from your audience feedback?
We conducted rather in depth audience research. We held a focus group
where a selection of around twenty people watched our video at the stage
it was at the time (uncompleted) and they all gave use useful feedback of
what we need to improve on in our video and what our video does well.
The majority of the people commented on the band shots and the lip-
syncing. It was poor quality and the lip-syncing was a bit out of
synchronisation. Therefore we decided to reshoot the entire band shots
and improve on them in terms of lighting, camera angles and refinement of
the shots (quality in terms of lip syncing). The majority of the audience
who watched our music video said that the farm shots were good but
could be improved however we did not have time to reshoot the farm
shots again which would be advantageous to the music video but we
simply did not have the time. However our farm shots were not poor they
were still of decent quality but they could be improved upon slightly. To
improve on our video we removed the black and white effect, which we
initially had on the farm shots and replaced it with an indie red effect
similar to the band shots to keep the colouring consistent throughout the
video. The audience felt that the black and white effect was ruining the
effect of the video therefore we changed it due to our audience feedback.
Our audience research also stated that we had a good use of mise en scene
meaning that they were enticed by the farm shots because it is different
compared to other music videos of similar genre (indie rock). We tried to
break certain forms and conventions of the indie rock genre, such as the
fact that the majority of the music video is set on a farm, which is very
individual and different. We addressed the problems, which our audience
research presented us with such as the different effects on the video and
reshooting the band shots. Personally, we agreed with the audience with
the feedback that they gave regarding the lip-syncing not being perfect and
the quality of the band shots. Therefore we did not hesitate on reshooting
the band shots to improve lip-sync quality and the camera angles and
general quality of the shots.
How did you use media technologies in the
construction and research, planning and
evaluation stages?
We used a number of different media technologies during the
construction, research, planning and evaluation sections of our music
video. For example: iMac’s, Final Cut Pro, electric guitars, YouTube, Google,

2. slideshare, blogger, Microsoft word, Canon 500D. The main tool we used
throughout our project was the iMac. Everything we did revolved around
it. All of our editing was done on it using Final Cut Pro which we used
several different effects and transitions such as the ‘indie red’ effect
throughout the video and how the drum beats at end fades in at the end of
the song. We used lots of different media technologies such as the electric
guitar used as props in our band shots of our music video. We used
YouTube to share our video with the world and get detailed feedback from
the public about our music video. Another key media technology, which
we could not have completed our product without, is the camera
equipment we used to film our film. More specifically we used a Canon
500D DSLR camera, which provided us with crisp pictures for our digipak
and advert and of course with our filming shots, which we used to
construct our music video. Google was another very useful tool, which
aided us in our planning and research of the product for things such as
planning where to film (using Google maps) and finding useful
presentation methods such as Prezi, slideshare and Pintrest. We used
Microsoft word to plan out the majority of our blog posts and evaluation
questions. Slideshare was a useful media technology, which allowed us to
put long posts and PowerPoint’s onto out blog without it taking up lots of
room on our blog. It is useful presentation tool to make the presentation of
our blog a lot better.