In what ways does your media product use, develop or challenge forms and conventions of real media products?I have chosen to create a music video for Party Rock Anthem by LMFAO, whichis within the pop/hip-hop genre.I have used lots of dance scenes, which is a typical convention of an upbeat popvideo.
However, I have also challenged these conventions as pop videosusually include glamorous settings and costumes. I have chosen tochallenge this convention as I wanted to create Paul as anordinary, everyday kind of character – not typical pop star material– as this would appeal to the audience as it would be refreshingand different to watch as everyone is so used to seeing perfectlygroomed pop stars in a beautiful setting, and also makes the videoseem more down to earth. The setting is so ordinary that ithighlights the bizarreness of the situation taking place in the videoand makes it seem more strange and comical.
How effective is the combination of your main product and ancillary texts?I think that my ancillary project suits the popgenre well as I have used lots of bright, vibrantcolours and have included photos of my artist asa main part of the text.
What have you learned from your audience feedback?My audience feedback has been mostly positive – theyhave been impressed by my work and find the videocomical, which was the desired effect.
How did you use media technologies in the construction and research, planning and evaluation stages?During the process of making my ancillary project I have used AdobePhotoshop to change the appearance of photos/text to create a professionallooking album cover and poster. I have also downloaded fonts fromDafont.com to include varying styles of text on my ancillary project.While editing my music video I used Adobe Premiere, which I have neverused before. I learned how to import video/audio clips, cut the clips, use videotransitions, use audio transitions and how to export the finished video.
Whilst creating my video I used an SD card video camera to capturethe footage and tripod. I had never used this equipment before so Ilearnt how to capture footage on this type of camera, set up thetripod and to upload the footage onto a computer.