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9 Frame Analysis – Arctic Monkeys – Why 
Do You Only Call Me When You’re High 
The first shot shows what seems to be the main character in the 
music video texting a girl called Stephanie at 3:30AM asking her if 
she’s awake. He’s in a bar in the early hours of the morning, alone, 
which seems to suggest that he is depressed about something. The 
title of the song also kind of gives the storyline away a little bit. It 
seems to be bout a man who only calls the girl he’s seeing when he’s 
high and desires sexual contact with the girl. 
The second shot I have selected is the main character hallucinating in 
the mirror in the bathroom of the bar he’s in which is backing up the 
theory that he’s drunk and high and desiring to see the girl which I 
assume he cant get off his mind.
The next shot is a shot of the character in the video drinking shot 
after shot after shot and the camera is wobbling and shaking all over 
going blurry giving the illusion that the character is high and drunk. 
Lots of close ups are used of the side of the characters face as he 
drinks all of theses shots further create the illusion that he is having 
lots of shots and getting drunk due to depression over the girl 
(Stephanie) which he keeps on texting throughout the music video 
asking to see her. 
This is a point of view (POV) shot from the perspective of the main 
character looking over to the clock and the clock melting away into a 
sad face, which I assume is a representation of the characters 
feelings, he’s feeing depressed about the fact the girl still hasn’t text 
him back and he’s feeling sad and depressed about it.
The character the chooses to exit the bar he’s been in all night 
presumably when he looks over on his way out he sees a man and a 
woman flirting about to kiss which is angering him even more abut 
not being able to see Stephanie. The shot is blurry again like the last 
few shots to continue the illusion that he is dunk and high. 
This POV shot is taken from after the character has exited the bar and 
started walking down the street bumping into various different 
people giving him bad looks. The character then begins to see 
multiple people doing sexual things in totally unusual places such as 
in the window of a take away shop but then when he character looks 
again he realises that it isn’t really happening its just his drunken and 
high imagination paying tricks on him because he’s missing 
Stephanie and wants to see her for sexual purposes. This shot is 
taken of a taxi driver that he sees driving past but the same as the 
other shot when he looks again it isn’t really happening.
This next shot is another POV shot of the character looking down an 
alley and seeing two people engaging in sexual intercourse with 
another man watching, shocked that he’s seeing all of this the 
character rubs his eyes and looks again and it isn’t actually 
happening he just has an angry looking man walking towards him. 
This is the final sexual shot that he sees before he decides to actually 
just go over to Stephanie’s house. He sees a group of bikers go past 
and when they go past he notices a naked girl on the back of the 
second bike. This just sends him over the edge and he decides to go 
over to Stephanie’s house for what I presume is sexual contact.
This is the final shot in my analysis. It is taken from the end of the 
video where Stephanie finally sees her texts. Her friends are asleep 
on the couch in the background suggesting that she has been with 
them all night therefore that’s the reason she hasn’t been replying to 
his messages. However when she does see his messages she doesn’t 
seem bothered at all she simply sighs and puts her phone down 
aggressively. But the main male character is over the road banging on 
the wrong door looking for her. So she’s either at her friends or he is 
so drunk he’s knocking at the wrong door. This whole video fits in 
with the name of the song. Stephanie’s response to his texts suggests 
that he only calls her when he’s drunk and desiring sexual contact.

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Arctic Monkeys music video analysis

  • 1. 9 Frame Analysis – Arctic Monkeys – Why Do You Only Call Me When You’re High The first shot shows what seems to be the main character in the music video texting a girl called Stephanie at 3:30AM asking her if she’s awake. He’s in a bar in the early hours of the morning, alone, which seems to suggest that he is depressed about something. The title of the song also kind of gives the storyline away a little bit. It seems to be bout a man who only calls the girl he’s seeing when he’s high and desires sexual contact with the girl. The second shot I have selected is the main character hallucinating in the mirror in the bathroom of the bar he’s in which is backing up the theory that he’s drunk and high and desiring to see the girl which I assume he cant get off his mind.
  • 2. The next shot is a shot of the character in the video drinking shot after shot after shot and the camera is wobbling and shaking all over going blurry giving the illusion that the character is high and drunk. Lots of close ups are used of the side of the characters face as he drinks all of theses shots further create the illusion that he is having lots of shots and getting drunk due to depression over the girl (Stephanie) which he keeps on texting throughout the music video asking to see her. This is a point of view (POV) shot from the perspective of the main character looking over to the clock and the clock melting away into a sad face, which I assume is a representation of the characters feelings, he’s feeing depressed about the fact the girl still hasn’t text him back and he’s feeling sad and depressed about it.
  • 3. The character the chooses to exit the bar he’s been in all night presumably when he looks over on his way out he sees a man and a woman flirting about to kiss which is angering him even more abut not being able to see Stephanie. The shot is blurry again like the last few shots to continue the illusion that he is dunk and high. This POV shot is taken from after the character has exited the bar and started walking down the street bumping into various different people giving him bad looks. The character then begins to see multiple people doing sexual things in totally unusual places such as in the window of a take away shop but then when he character looks again he realises that it isn’t really happening its just his drunken and high imagination paying tricks on him because he’s missing Stephanie and wants to see her for sexual purposes. This shot is taken of a taxi driver that he sees driving past but the same as the other shot when he looks again it isn’t really happening.
  • 4. This next shot is another POV shot of the character looking down an alley and seeing two people engaging in sexual intercourse with another man watching, shocked that he’s seeing all of this the character rubs his eyes and looks again and it isn’t actually happening he just has an angry looking man walking towards him. This is the final sexual shot that he sees before he decides to actually just go over to Stephanie’s house. He sees a group of bikers go past and when they go past he notices a naked girl on the back of the second bike. This just sends him over the edge and he decides to go over to Stephanie’s house for what I presume is sexual contact.
  • 5. This is the final shot in my analysis. It is taken from the end of the video where Stephanie finally sees her texts. Her friends are asleep on the couch in the background suggesting that she has been with them all night therefore that’s the reason she hasn’t been replying to his messages. However when she does see his messages she doesn’t seem bothered at all she simply sighs and puts her phone down aggressively. But the main male character is over the road banging on the wrong door looking for her. So she’s either at her friends or he is so drunk he’s knocking at the wrong door. This whole video fits in with the name of the song. Stephanie’s response to his texts suggests that he only calls her when he’s drunk and desiring sexual contact.