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How did you use media technologies in the

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Evaluation 4 media studies

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How did you use media technologies in the

  1. 1.  In the construction of our music video we used a lot of hardware.  We used a Nikon D3100 camera to film our music video. This allowed us to control the depth of field, focus and shot angle, producing high quality footage to use in out music video.  We also used a Velbron DF 04 tripod to keep some of the shots steady, such as the shots of the characters on the bench and the performance shots. This helped keep our footage of a high quality and professional.
  2. 2.  To create some of the lip-syncing shots we also used a projector.  We projected the image of clouds onto our artist as she sang whilst we shined the LED light on her with different coloured filters.  We also used LED light by flashing it on and off in time to the music as we filmed our artist lip- syncing.  This gave us high quality and professional looking sip-sync shots to use in our music video.
  3. 3.  In terms of software, we used Imovie to edit out music video.  In Imovie we changed the colour of some of the scene to black and white in order to conform to the conventions from the indie-pop genre.  Additionally, we layered our footage and changed the opacity in order to match the tone of the music video to the song.  Also, we were able to edit the footage to the beat of the song in order to get the lip-syncing right and match the pace of the song. This also made our music video more professional and conforming of our genre conventions.
  4. 4.  Along side our music video, we were given two ancillary tasks; we were to construct a magazine advert and a digipak.  To do this we used the Nikon camera to take the photos we used for both tasks. This allowed us to manually focus the camera and take high quality photos to use.
  5. 5.  Also for our ancillary tasks, we used the online picture editing software called ipiccy.com.  On this website I was able to remove any wrinkles and blemishes from our artists face. We also used the eye bright tool to make her eyes look clearer and make the photo look more professional.  We also added a rainbow filter to our image to reflect part of our music video.
  6. 6.  Another software we used to edit our photos was Adobe Photoshop.  We used this to add text to the images such as the artist name, album name, track list and so forth.  For the magazine advert we also added a boarder but layering three different coloured layers of different sizes.
  7. 7.  To make our A2 media products successful, we required a lot of research around the genre of music that we had chosen for our music video.  To do this, I used internet browsers such as Internet Explorer, Google Chrome and Bing. This allowed my to find websites that I could use for my research.  One website I used often to find out about the conventions of indie-pop music videos was YouTube. This allowed me to watch music videos of artists from our music genre and study what the conventions of our genre of music was. It was through this way that we decided on our song choice as we could see recommended video’s based on the music videos we had previously watched.
  8. 8.  Furthermore, to conduct audience research to find out about our target audience, I created a survey on the website SurveyMonkey.  This allowed me to see who our target audience was, what they looked for in a music video and what other music genres they liked. This was very informing and was part of the reason I included elements of Kpop MV’s in our own music video.
  9. 9.  Another website that I used regularly was SlideShare, where I was able to find out about theorists such as Laura Mulvey, and look further into the conventions of our chosen genre.  This was useful as I was able to see a presentation about conventions and theorists, almost in a lesson format.  Similarly to YouTube, it showed me recommended presentations based on what I had already seen, allowing me to gain a deeper insight to what it was I was researching.
  10. 10.  In the planning stages of our music video, media technologies were very important.  As I have previously mentioned, we used the website YouTube to help us find our song choice as it came up as one of the recommended videos based on what we had watched already.  It was also through YouTube that we found music videos that we liked and took inspiration from.
  11. 11.  Part of the planning stage included doing a treatment pitch. For this presentation, my group used a presentation software called Prezi.  On this website we were able to create a presentation with our own theme that reflected the tone of the music video that we were planning at the time.  By using this software we were also increase the professionalism of our treatment pitch.
  12. 12.  As part of this stage, we also created an animatic for our storyboard. We did this by drawing out our storyboard and recording it manually with the Nikon D3100 camera.  After we did this we uploaded the footage to Imovie where we were able to layer our chosen song over the top.  This was so that we could see what our final music video may look like and see if there were any changes to be made.
  13. 13.  Another thing we had to decide was the name of our artist and the track list for our digipak.  To do this we used online name generators such as Bandnamemaker.com. This allowed us to come up with a random name.  We also looked at pretty words from other languages from the website Buzzfeed. This way were able to see words that we might use for our track list and artist name, or at least inspire them.
  14. 14.  For my evaluations I have used a multitude of different media technologies.  One software I used was Prezi which allowed me to present my evaluation is a professional and easy to understand way. I also added many images and some videos to my presentation to help further explain my points.
  15. 15.  Another website I used was Powtoon, a professional presentation software that was in the format of a slide show and animation all in one.  I chose the layout for each slide and change it around to suit my own situation, making it easy and clear to follow.
  16. 16.  Furthermore, I used Emaze, another online presentation software.  On this I used a 3D template that allowed me to present my evaluation in an innovative way that was still clear and easy to understand.  On this I was also allowed to embed a video into the presentation to further explain my point. This video was the audience feedback from our showcase that we filmed using an iphone.  We then uploaded the footage into imovie where we added background music and edited footage so it was easy to understand.
  17. 17.  The last software I used for my evaluation is Microsoft PowerPoint.  This is an easy but effective software to use for presenting ideas.  I used a theme that help makes it look professional and in a format that is clear and easy to understand.  I then uploaded this onto SlidShare so that I was able to embed this into my blog.
  18. 18.  I have fully utilised a variety of media technologies, both hardware and software in order to research, plan, construct and evaluate my media products in an effective and innovative way, demonstrating my knowledge of media technologies.

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