1. Task 1
Briefs:
Contractual – “A contract brief isbetweenthe clientandemployees.The contractual brief explains
the dutiesrequiredandhowthe company'sschemesitswork.The contractual brief explainshow the
much employee will receive.The contractual brief includesareassuchas whatthe employee is
agreeingbefore signingit.A contractual brief mustalsoinclude the general liabilityinsurance. Itisa
legal contractbetweenadvertisingcompaniesanditsclientwhichdescribesthe dutiesrequiredas
well asthe price and paymentsterms.”http://www.answers.com/Q/What_is_a_contractual_brief
A contractual brief definesthe workandliabilitiesof anemployee andthe amountof moderation
there wouldbe betweenemployees.
Communicationwouldbe almostconstant,asitis importantinthissortof brief,whichwouldallow
me to improve onmy communicationskills.
Time managementwouldbe the mostimportantfactorof thisbrief asthe deadline wouldbe seton
the firstday, soI wouldlikelyimprove onsuchskills.
To be able towork underthisbrief well;youwouldneedsufficienttechnical skillsandexperience in
the firstplace.
Your careerprogressionwoulddependuponthe qualityof yourworkand how well you performed
underthisbrief.
Whois the client? A large game developmentcompany(Nintendo, Ubisoft,Atlusetc.)
What mediaproduct(s) does the clientrequire? A finishedvideogame.
What is the timescale to deliverthe product(s) to the client? The timescale isusuallyayearat least;
some gamesare indevelopmentforoverthree years.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? The age limitis
usuallysixteenoreighteenyearsold.
What are the legal and ethical issuesrelatingto the production? Employee rightsandpaymentand
copyrightissuestendtobe the mainlegal andethical issueswhenmakinggames.
What constraints do you have to work within (budget,lengthofproduct, format)? The budgetfora
game dependsonthe companyand the kindof game you wantto make,if a company isn’tcertain
that yourideawill make moneythentheywon’tgive youashigha budget. There couldbe any
formatfor thisproduct.
Negotiated– “This type of brief will be broughtupif the co-operative brief giventothe twoor more
mediacompaniesthatare competingthe projecthave anyissuesbetweenthemselvesaboutthe
brief oranythingtheywouldlike toclearupwiththe client.Throughthe negotiationsthe brief can
thenbe changedin orderto suite everypartytakingpartin the production.Thiscouldbe anything
2. fromchangingthe appearance of the productto changingthe productscontentas well askeepingit
to the guidelinessetinthe brief.”http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-
brief.html
A negotiatedbriefisabrief thathas beenchangedtosuitthe needsandpreferencesof everyparty
involved.
Communicationinthisbrief wouldbe the onlywaythe brief wouldactuallysuiteveryone’sneeds,
makingone of the mostimportantfactorsof the brief.
Time managementcanbe lessof a problemas the amountof time youwouldhave to workon a
projectcan be negotiatedand changed.
Your technical skillswouldimprove asyoucontinue workingthroughthe brief.
Your careerprogressionwouldbe the same withthisbrief asitwouldforanyother,it dependson
the qualityof yourwork andhow youmanage yourself underthe brief.
Formal – “Thisiswhere a mediacompanyisgivena brief bythe clientwhichoutlinesthe product
whichthey wantto be made.This brief isveryopenandonlygivesenoughinformationtobe able to
produce the product,any issuesorinformationthatthe mediacompanywouldliketogoovercan be
discussedduringthe negotiationswiththe client.Boththe clientandthe companyemployedby
themwill formallyagree onthe projectandthe brief butitcannot alwaysbe legallybinding.”
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
Thiskindof brief ismore openthanothersand alsoemployselementsof the negotiatedbrief;infact
it’sverysimilar.Thisbrief,however, isn’talwayslegallybinding.
In termsof communication,time management,technical skills,andcareerprogressionare all the
same as it wouldbe forthe negotiatedbrief.
Informal – “An informal brief isnotdocumentedandisusuallyof the verbal kind.Itiswhere the
clientandthe companywhichtheyhave employedsimplydiscussthe requirementsfor the product
theywill be makingandultimatelyagree uponthe project.”
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
Thiskindof brief isusually justmade throughdiscussingthe product’srequirementsandisusually
justverbal andnot documented.
Thiswouldn’treallyhelpyouimprove anycommunicationskillsasyouwouldsimplydiscussthe brief
and thenstart productionof the product,butthat doesn’tmeanthatcommunicationisn’t
important.
How youmanage your time woulddependonwhatyoudiscussedwiththe clientwhenmakingthe
brief.
3. Your technical skillswouldimprove butprobablynotthatmuch.
You careerprogressionprobablywouldn’tchange asthisbrief willlikelynotbe documented.
Commission– “This brief iswhere alarge mediacompanywill employanotherindependentmedia
companyto create and produce the productfor them, and afterthe producthas beenmade the
largercompanymay go on to use the productfor an external clientwhowill paythe independent
mediacompanyformakingthe product andtheycouldevengeta cut of the royaltiestoo.The brief
isnot negotiatedbetweenthe companyandthe client,howeverisnegotiatedbetweenthe two
mediacompanies.”http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
Whena larger companyhiresa smaller,independentcompany,tocreate aproduct forthemthisis
calleda commission.Commissionsare usuallyjustdiscussedbetweenthe twocompaniesandnot
the client.
In a commission;communicationisextremelyimportantbecausethe hiringcompanyneedstobe
specificaboutwhattheyandtheirclientwants.
Time managementisalsoveryimportantasthe independentcompanybeinghiredwill be givena
deadline.
In orderto complete thiscommissionbythe deadline given;youwill needahighlevel of knowledge
and experience inthe fieldinwhichyouare working.
In termsof career progression;the companywouldbecome more renownedfortheirworkif their
workwas very good,leadingtomore companieshiringthem.
Whois the client? A game company
What mediaproduct(s) does the clientrequire? Couldbe anythingbutis usuallysomethinglike
conceptart
What is the timescale to deliverthe product(s) to the client? The timescale thataconceptartist on
commissioncanbe give as little asa month.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Dependsonthe
game designer’schoicesforthe game.
What are the legal and ethical issuesrelatingto the production? Usuallyjustcopyrightissuesasa
conceptartistcannot use someone else’swork.
What constraints do you have to work within (budget,lengthofproduct, format)? The budget
wouldconsistof whatthe hiredworkerhasat his/herdisposal.The lengthof the productwouldbe
dependentonwhatwasofferedtothe commissionedartistastheycan seta price dependingonthe
qualityof the workthat theyare askedfor.
4. Tender– “This is where a clientwill advertisetheir brief and a production company will bringtogether a
proposal thatthey will pitch to the client,there could be multiplepitches to the clientfrom many different
companies,so the clientwill then get the chanceto choosethe proposal thatthey think best suits their bri ef
and offer the job to that production company.” http://creativemediaatjt.blogspot.co.uk/2013/03/tender-
brief.html
In this brief, companies will go to the clientwith a proposition and the clientwill beableto choosebetween
each of the company’s proposals and pick theone they think is bestfor them.
Communication wouldn’t be as important in this brief as the clientwould have already created the brief that
the company will follow.
Time management would be very similar to the commission brief;the deadlinewill havelikely already been
put in the brief.
The technical skillsof the company would have already been discussed and the clientwould most likely pick
the company with the most experience with the work that the clientrequires.
For the company that the clientdecided to hire, the most career progression they would get is likely just
payment.
Co-operative – “Withinthistype of brief there are usuallytwoormore companiesthatare hiredby
the clienttowork to the brief theyhave writtenforthe specificproject theywanttobe completed.
Afterbothcompanieshave receivedthe brief theycanthenproceedtoworktogetherto produce
the product.If there isa disagreementorconflictinideasthere canbe a negotiatedbrief inorderto
resolve these issues.”http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
In thisbrief;twoor more companieswill worktogethertocomplete the projecttheyagreedtomake
whenthey wrote the brief. Inthe case of a disagreementaboutideas,the issuescanbe resolved
throughnegotiation.
Communication,timemanagement,technical skillsandcareerprogressionwouldall be the same for
thisbrief astheywouldforthe negotiated brief.
5. Whois the client? Steamgreenlight.
What mediaproduct(s) does the clientrequire? The clientwantsvideogames.
What is the timescale to deliverthe product(s) to the client? There isno set deadline,whenthe
game is done.Itcan be sentin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Gamers,
generallymale,fromthe age bracketof 3-40 yearsof age.
What are the legal and ethical issuesrelatingto the production? You wouldhave tomake sure you
don’thave any offensive orcopyrightedmaterial.
What constraints do you have to work within (budget,lengthofproduct, format)? Due tothe
companiessubmittingtothis,budgetwould more thanlikelybe small.Lengthwouldbe dependent
on the budgetandgame idea.Formatwouldbe a PCgame,made in a game engine.
Competition– “Thisis where aclientcan puttheirbrief outso it can be accessedbyall of the
differentproductioncompaniesthatare participating.Itcansometimesbeenseenasafree
competitionaseachproductioncompanywill complete the brief andthe clientcanthenjudge which
companyhas the bestprojectand as an award theyhave itpublished.”
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Companieswillcompete tofinishthe brief anddothe best job;the clientwhomade the brief will
choose fromall of the workof the differentcompaniesandpublishthe bestone.
DeveloperswhosubmittoSteam
Greenlightcanhave theirgames
publishedhere.Thisisagood way
to getyourself noticedinthe indie
communityif you’re juststarting
out.
6. Thisis similartothe tenderbrief andwill providesimilaradvancesincommunication,time
management,technicalskillsandcareerprogression.
Whois the client?Indie Game Jams
What mediaproduct(s) does the clientrequire? The clientwantsvideogames.
What is the timescale to deliverthe product(s) to the client? The deadlineforeach“jam” is
displayedonthe calendar
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Gamers,
generallymale,fromthe age bracketof 3-40 yearsof age.
What are the legal and ethical issuesrelatingto the production? You wouldhave tomake sure you
don’thave any offensive orcopyrightedmaterial.
What constraints do you have to work within (budget,lengthofproduct, format)? The budget
wouldlikelybe small.Lengthwouldbe dependentonthe budgetandgame idea,aswell ashow long
youhave to complete yourproject.Formatwouldbe a PC game,made in a game engine.
Thiscalendarshowscompetitors
how longtheir“jam” will goon for
so theyknow exactlyhow longthey
have to complete andsubmittheir
project.
7. AtlanticFilmFest
Whois the client? JasonBeaudry(the organizer)
What mediaproduct(s) does the clientrequire? Your submissioncanbe fiction,documentary,
animationorexperimental of anylength.
What is the timescale to deliverthe product(s) to the client? The latestentrydeadline isJune 26th
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Filmswith
commentaryor dialogue inlanguagesotherthanEnglishmustbe subtitledordubbedinEnglishfor
consideration.
What are the legal and ethical issuesrelatingto the production? There are issuesconcerning
sexism,racism,inappropriatelanguage andcopyrightedmaterial(the productmusthave been
createdby the entrant)
What constraints do you have to work within (budget,lengthofproduct, format)? The budget
woulddependonhowmuchyouhave at your disposal.There doesn’tseemtobe alimittohow long
it hasto be,however,there maybe a limitof aboutan hour.There can be anyformat as longas you
made it.
Thispage detailsthe festival’sentry
fees,entrydeadlines,entryformat,
selectionandmore tomake sure
youknow everythingaboutthe
festival if youplantoenter.
