The document discusses different types of briefs used in media projects: - Contractual briefs strictly outline guidelines that must be followed to avoid legal issues. - Negotiated briefs allow involved parties to discuss and change elements to suit all parties. - Formal briefs provide basic information and allow for further discussion during negotiations. - Informal briefs are verbal discussions rather than documented agreements. - Commission briefs involve one company hiring another to create a product for an external client. - Tender briefs involve companies pitching proposals to a client who then chooses a winner. - Co-operative briefs involve multiple hired companies working together to complete a brief. - Competition briefs allow any

1. Contractual
A contractual brief is a type of brief or contract where a media company is employed by the client in order
to complete a project within the brief which is set to specific guidelines which the media company must
follow. It will be very important for the media company to follow these guidelines and do exactly what the
client states within the brief, if they fail to do so this can result in a breech of contract and the company
could face legal actions.
Negotiated
This type of brief will be brought up if the co-operative brief given to the two of more media companies
that are competing the project have any issues between themselves about the brief or anything they
would like to clear up with the client. Through the negotiations the brief can then be changed in order to
suite every party taking part in the production. This could be anything from changing the appearance of
the product to changing the products content as well as keeping it to the guidelines set in the brief.
Formal
This this where a media company is given a brief by the client which outlines the product which they are
wanting to be made. This brief is very open and only gives enough information to be able to produce the
product, any issues or information that the media company would like to go over can be discussed during
the negotiations with the client. Both the client and the company employed by them will formally agree on
the project and the brief but it cannot always be legally binding.
Informal
An informal brief is not documented and is usually of the verbal kind. It is where the client and the
company which they have employed simply discuss the requirements for the product they will be making
and ultimately agrees upon the project.
Commission
This brief is where a large media company will employ an other independent media company to create and
produce the product for them, and after the product has been made the larger company may go on to be
use the product for an external client who will pay the independent media company for making the
product and they could even get a cut of the royalties too. The brief is not negotiated between the
company and the client, however is negotiated between the two media companies.
Tender
This is where a client will advertise their brief and a production company will bring together a proposal
that they will pitch to the client, there could be multiple pitches to the client from many different
companies, so the client will then get the chance to choose the proposal that they think best suits their
brief and offer the job to that production company.
Co-operative
Within this type of brief there are usually two or more companies that are hired by the client to work to
the brief they have writtenfor the specific project they want to be completed. After both companies have

2. received the brief they can then proceed to work together to produce the product. If there is a
disagreement or conflict in ideas there can be a negotiated brief in order to resolve these issues.
Competition
This is where a client can put their brief out so it can be accessed by all of the different production
companies that are participating. It can sometimes been seen as a free competition as each production
company will complete the brief and the client can then judge which company has the best project and as
an award they have it published.
Contractual
Communication
Contractual wouldimprove yourcommunicationskillsbecause youwillneedtokeepincontactwith
the employersothatyou didn’t deviate fromthe brief.Thiswouldmake yougetinlegal problems.
Whentacklingthisbrief youmuststayin contact regularlythiscanbe done using;email,text,phone
call, what’sapp,snapchat,twitter, Facebook.All thesewould be acceptable foracommunication
update. Thiswouldworkinanyprojecttype howeveritwouldbe more productive withamovie or
musicvideobecause
Time Management
It wouldimprove yourtime managementbecauseyouwouldhave tosticktothe brief as itwould
have a time limit. Thiswouldsometimesaddpressure toyourworkas youare tryingto not be late
withthe work.Ways inwhichyoucould docorrect thisis usingproductionschedulesoratime plan
where youknowwhatyouare doingeach week.These schedulescanbe editedandchangedtowhat
youare doingbut the more youchange itthe longerthe worktakesto get completed.
TechnicalSkills
Thiswouldimprove yourtechnical skillsbecause youwouldhave touse word Photoshop andother
software like thesetomake the workmore professional.If youdidn’thave anyof these youwould
be doingthe work fora longtime because youwouldhave touse otherlessupdatedsoftwareand
your workwouldtake longerandlookworse.AlsoIwouldgetasmuch practise as youcouldin these
software soyouknowwhat you’re doingandyou’re notconstantlytryingtofigure thingsoutwhen
makingyourfinal product.
Career Progression
Thiswouldhelpwithyourcareerbecause whenyouproduce afinal productthat meets orexceeds
the brief thenyouwill getgoodcreditandyour name will be passedontoother people because
theyknowyoudo a good job.Thistype of brief couldbe handybecause inthe contract you could
ask themto promote yourcompanyor teamand thenyouwill getmore workin the future.

3. Negotiated
Communication
Thisbrief wouldhelpwithyourcommunicationbecause youwouldhave todiscusswhatyouwantto
do inthe projectand youwouldalsohave to talkto the band to tell themwhatisgoingon inthe
brief.
Time Management
Thiswouldimprove yourtime management because