Three key points about the Game Jolt Jams brief: 1. The clients are Game Jolt and Pewdiepie, who are working together to run a game jam event. 2. Participants must create a game within 72 hours to be considered for publishing on the clients' platforms. 3. The target audience will depend on the genre of game created, but all games must adhere to the clients' rules and be indie-style games.

1. Sam Duxbury
Contractual
A contractual brief isa type of brief orcontract where a mediacompanyisemployedbythe clientin
orderto complete aprojectwithinthe brief whichissettospecificguidelineswhichthe media
companymustfollow.Itwill be veryimportantforthe mediacompanytofollow these guidelines
and do exactlywhatthe clientstateswithinthe brief,if theyfail todoso thiscan resultina breech
of contract andthe companycouldface legal actions.
http://creativemediaatjt.blogspot.co.uk/search?q=contractual
A contractual iswhena mediaor creative companyisemployedbyacompany or clienttocomplete
a projectto meetthere brief guidelines,the companymustfollowthese.The mediacompanymust
followthese asit’saveryimportantpart as if theyfail to follow theseitcouldresultinabreechof
contract and couldleadto legal actionstakingplace.
Communication:Thisisimportantwithinacontract sothat the companyand clientcan
communicate witheachotheraboutthe currenttask.
Time Management:Time managementwithinacontractis highlyimportantasthe companyneedto
keepa schedule andstayontrack to meetthe clientsdeadline.
Technical Skills:The companyor clientwill needasetof skillstocomplete the tasktheyhave been
given;thiswill helpimproveexistingskillsandhelplearnnew skills.
CareerProgression: The more jobstheyreceivewillhelptheircareerprogressiondue tothe more
workexperience andskillstheygathermakingmore jobsavailable.
Negotiated
Thistype of brief will be broughtupif the co-operativebrief giventothe twoof more media
companiesthatare competing.The projecthave anyissuesbetweenthemselvesaboutthe brief or
anythingtheywouldlike toclearupwiththe client.Throughthe negotiationsthe briefcanthenbe
changedinorder to suite everypartytakingpartinthe production.Thiscouldbe anythingfrom
changingthe appearance of the product to changingthe productscontentas well askeepingitto
the guidelinessetinthe brief.
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html?q=Negotiated
Thistype of brief iswhentwoor more companiesare hiredtocomplete aproject.Duringthe
negotiationpartthe companieswill make anychangestosuite there partwithinthe project.These
changescouldbe anythingfromchangingproductsto justthe appearance,butwithoutbreakingthe
projectguidelinessetbythe projectcreator.
Communication:The entire brief will be aboutthe clientandcompanyresultinginlotsof
communicationbetweenaboutthe projectandanychangesmade or whichneedchanging.
Time Management:The clientwill informthe productioncompaniesof theirrequireddeadlinesand
these companieswill have tomeetthese.Thiswill have touse the companiestimemanagement
skillstokeepontopof everything.

2. Sam Duxbury
Technical Skills:Whenin anegotiationbrief one of the mostimportantskillswouldbe
communicationskillsdue tothe vastamountof planningbetweenthe clientandcompanywhen
planningthe project.
CareerProgression:Whendoinganegotiationbrief the skillslearnedcanhelpboththe clientand
companiesbyimprovingcommunicationskillsandthe abilitytoworkwell withothers.
Formal Brief
Thisis where amediacompanyisgivena brief bythe clientwhichoutlinesthe productwhichthey
are wantingtobe made.Thisbrief is veryopenandonlygivesenoughinformationtobe able to
produce the product,any issuesorinformationthatthe mediacompanywouldliketogoovercan be
discussedduringthe negotiationswiththe client.Boththe clientandthe companyemployedby
themwill formallyagree onthe projectandthe brief butitcannot alwaysbe legallybinding.
http://creativemediaatjt.blogspot.co.uk/search?q=Formal+brief
Thistype of brief isveryopenandexplainsbasicallywhatthe clientrequiresfromthe company.Any
problemsbefore orduringthe projectcanbe broughtup and come to agreement,Butthistype is
not alwayslegallybinding.
Communication:Whenthe taskisgiven,the companywill communicatewiththe clientexplaining
howtheywill produce the producttomeetthere requires.Thisshowsthe communicationwithinthe
projectas the clientisexplainingwhathe needsandthe companyistakingthatinformationand
expandingonit.
Time management:Whenthe projectissetitshouldexplainthe time limitthatthe clientwants.
Withthisthe companythenuse time managementtomake sure theymeetthese.
Technical Skills:Whencompletingaformal brief itgivesthe clientandcompanya better
understandingof howitworkandnegotiated,helpingbothsidesforprojectsinthe future.
CareerProgression:Due toformal brief beingaveryprofessional projectbrief ithelpsthe
company/clientstandout withinthe industry.
Informal Brief
An informal brief isnotdocumentedandisusuallyof the verbal kind.Itiswhere the clientandthe
companywhichtheyhave employedsimplydiscussthe requirementsforthe producttheywill be
makingandultimatelyagreesuponthe project.
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html?q=Formal+brief
Thistype of brief isentirelyorganisedbycommunicationbetweenthe clientandcompany,nothing
isdocumented,buttalksare done until the projectisagreedupon.
Communication:Due toinformal briefsmostlybeingverbalagreements.Itrequiresgood
communicationbetweenthe companyandclient

3. Sam Duxbury
Time Management:Whilsttakingpartina informal brief the clientmaynegotiatehow longthe
companyhas so that itcan prepare and manage theirprojecttomeetthe deadlinesset.
Technical Skills:Whentakingpartinaninformal brief the maincomponentiscommunication,
improvingthe companiesandclientsnegotiatingskills.
CareerProgression:The informal brief isagoodway to improve yourprogressionasitshowsthe
willingnesstobe able tonegotiate andcome to agreementswithexternalcompanies.
Commission
Thisbrief iswhere a large mediacompanywill employanotherindependentmediacompanyto
create and produce the productfor them, andafter the producthas beenmade the largercompany
may go onto be use the productfor an external clientwhowill paythe independentmediacompany
for makingthe productand theycouldevengeta cut of the royaltiestoo.The brief isnotnegotiated
betweenthe companyandthe client,howeverisnegotiatedbetweenthe twomediacompanies.
http://creativemediaatjt.blogspot.co.uk/search?q=commission
A commissionbriefiswhen alarge mediacompanyhiresanindependentmediacompanytoplan
and produce a productfor the company’sneeds.Once the companyhascompletedthe productthey
may go onto use this toan external client.
Communication:Whenparticipatinginacommissionitwilldesire communicationbetweentwo
companiessothat negotiationcantalkplace andtheycan come to an agreement.
Time Management:Thisisan importantfactordue to the clientwantingtohave a time-framefor
the product sothe mediacompanywill have tocreate a schedule tomeetthatdeadline.
Technical Skills:Mainskillslearntduringthistype of deal are mostlycommunicationdue tohavingto
keepincontact to discussthe ideasandsoon.
CareerProgression:The positive todoingacommissionbrief isthatthe bondwill be builtbetween
twocompaniesachievingreturnservices.
Tender
Thisis where aclientwill advertise theirbrief andaproductioncompanywill bringtogethera
proposal thattheywill pitchtothe client,there couldbe multiplepitchestothe clientfrommany
differentcompanies,sothe clientwillthengetthe chance tochoose the proposal that theythink
bestsuitstheirbrief andofferthe jobtothat productioncompany.
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html?q=tender
A Tenderbrief iswhenaclientwhoneedsworkwill postanadvertisementcontainingthere brief
and numerousmediacompanieswill have topitchtheirideatothe clientandthe clientshall decide
fromthe followingcompanies.

4. Sam Duxbury
Communication:Communicationisanimportantfactorwhencomingtothistype of brief due toit
havingcompanieshavingtocome upwitha good enoughargumenttopitchthe ideato the clientto
ensure thattheirideasare chosen.
Time Management:The clientwill mostlikelystate adeadline forthe producttocomplete e.gthe
clientmaybe attendingameetingandwill needthe productfora certaintime.
Technical Skills:Thistype of brief will helpthe clientimprovedecisionmakingdue tohavingtopick
fromvariouscompaniesandbe able to spotout the companiesthatwill produce asuccessful
product.
CareerProgression:Due tohavingtopick a certaincompanythismay cause a bond betweenthe
companyand clientandmayexpandto more businesstakingplace withinthe future.
Co-operative
Withinthistype of brief there are usuallytwoormore companiesthatare hiredbythe clientto
workto the brief theyhave writtenforthe specificprojecttheyre wantingtobe completed.After
bothcompanieshave receivedthe brief theycanthenproceedtoworktogethertoproduce the
product.If there isa disagreementorconflictinideasthere canbe a negotiatedbrief inorderto
resolve these issues.
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html?q=co-operative
Thistype of brief iswhere aclientwill produce aplanandthentwo or more companieswhichwill
have to worktogethertocomplete the productwithinthe giventimeframe.If adisagreement
betweenthe companiesoccursa negotiationbrief canbe takenplace toresolve the issues.
Communication:A highamountof communicationwill take place duringthistype of brief due totwo
or more companieshavingtoworktogetheranduse teamwork.
Time management:Asthere shall be more thanone companyparticipatingwithinthisplan,all
companieswouldhave toworkona schedule toplanoutthere usesof time andmake sure there
linkingwitheachother.
Technical Skills:Teamworkandcommunicationwouldbe twoof the mainskillsshowninthistype of
brief due tohavingto worktogetherthroughoutanddecide onplans.
CareerProgression: Co-operationskillswill surelybe improvedwhencompletingthese,makingit
clearthat the companiesare capable of workingwithinateam.
Competition
Thisis where aclientcan puttheirbrief outso itcan be accessedbyall of the differentproduction
companiesthatare participating.Itcan sometimesbeenseenasafree competitionaseach
productioncompany will complete the briefandthe clientcanthenjudge whichcompanyhasthe
bestprojectand as an awardtheyhave it published.
http://creativemediaatjt.blogspot.co.uk/search?q=competition

5. Sam Duxbury
Thisis whena clientwill produceabrief sothat itcan be accessedbyall typesof production
companies.The productioncompanieswill thencomplete the brief tothe requirementneedsand
thenthe clientwill make adecisionandthe rewardwouldbe the clienthavingthe certain
productioncompaniesideapublished.
Communication:Thiswouldappearwhenthe clienthastochoose the bestideasbythe companies
and thendiscusshowtheirsisbetterthaneveryone else.
Time Management:Time managementisakeyfactorwhentakingpart as the companieswill have to
ensure theyhave completedthe productwithinthe specifictime frame givenbythe client.
Technical Skills:The progressionof beingable to create a professional highstandardbrief tomake
your certaincompanyto standout overthe restand resultinyour ideabeingchosen.
CareerProgression:Well if successfulthiswouldshow thatthe company’sskilltobe able tostand
out above the restwouldimprove andtheywill know how todothisagainstmore challenging
companies.Thiswouldresultinmore clientswantingtohire the certaincompany.
Game Jam
Who isthe client?
In thiscase the clientforthe certain
productionwouldbe the Game Jam
foundersandtheirstaff.
What mediaproduct(s) doesthe client
require?
The requirementsshow thattheyare aftera
videogame. Groupswill be requiredto
create a game each.
What isthe timescale todeliverthe
product(s) tothe client?
The time scale givenis48 hours,the groups
wouldhave tocompletelyfinishandfinalize
theirgame before the time ranout.
Who isthe intendedtargetaudience the
clientwishesthe product(s) toappeal to?
It dependsonwhichtype of game the groupdecide tocreate for example if theychoose tocreate a
fpsit wouldmostlikelyhave ateenagerrelatedtargetaudience.
What are the legal andethical issuesrelatingtothe production?
GGJ researchstrivestoexplore,understandandgrow the art of gamesand game jamming.We do
everythingpossible toprotectthe rights,welfare,andwell-beingof subjectsinvolvedinresearch

6. Sam Duxbury
conductedor supportedbyGlobal Game Jamand the variousresearchersbyadheringtostrict legal
and ethical protocols.Researchisprimarilyconductedviasurvey,orobservation.GGJparticipants
may choose toopt-outof interviewsandobservationsbyadvisingtheirlocal organizersorbynot
takingthe survey. http://globalgamejam.org/legal-policies
What constraintsdoyou have to workwithin(budget,lengthof product,format)?
One of the mainconstraintsgivenisthe time limitwhichis48hours effectinghow muchdetail can
be placedintothe game,meaningthatthe final productmay notbe verylengthy.
Saxxy Awards 2014
Who isthe client?
The main clientwithinthiswouldbe valve whoare
the creators of steam.
What mediaproduct(s) doesthe clientsrequire?
The clientwouldrequire ashort5 minute cliptoshow
the companiescreativityandskillwhenitcomesto
creatinga product to the client’sneeds.
What isthe timescale todeliverthe product(s)tothe
client?
The eventstartson the 24th
July until the 24th
Septembergivingthemtwomonthstocreate their
clipsandhand theminfor votingwhichbeginsonthe
24th
.
Who isthe intendedtargetaudience the clientwishes
the product(s) appeal to?
As there are fourcategoriestochoose fromthe target
audience will change dependingonthe categorieschosen,these categoriesare Short,Action,
ComedyandDrama.
What are the legal andethical issuesrelatingtothe production?
The clipcreators mustbe authorisedbythe companytobe able touse theircopyrightswithintheir
clips.All clipsmustbe appropriate andnotcontainrude scenesor anythingoffensive.
What constraintsdoyou have to workwithin(budget,lengthof product,format)?
Firstlytheymustcomplete itwithinatwomonthtime limitandbe able tofiteverythingintoa5
minute clip.Asthere isonly4 catergoriestochoose fromit doesn’treallyexpandthe full
imaginationof some creatorsandtheycreatorsare onlyable touse Source FilmMaker.

7. Sam Duxbury
Game Jolt Jams
Who isthe client?
Both Game Joltand Pewdiepie are the clientsin
thiscase as theyare workingwitheachother.
What mediaproduct(s) doesthe clientsrequire?
The clientneedsagame createdby Pewdiepie
and the publictomeetthe standardsof the rules.
What isthe timescale todeliverthe product(s)to
the client?
The creators of the game will have atotal of 72
hoursto completelyfinishtheirgame.
Who isthe intendedtargetaudience the client
wishesthe product(s) appealto?
The target audience will dependonwhattime of
game theydecide tomake,butall the gamesare
indie based.
What are the legal andethical issuesrelatingto
the production?
As we can see onthe picture the rulesare prettyeasyto understand,theywouldneedtofollow
these rulesforthe gamesto be published.
What constraintsdoyou have to workwithin(budget,lengthof product,format)?
Firstlythe mainconstraintisthat theyonlyhave 72 hoursto complete theirgame tothe bestof
standards.Overconstraintmaybe the budgettheyhave tocreate it, the limitationtothe content
they’re allowedandthe programs.