There are several types of media briefs described in the document. A contractual brief defines the duties and compensation for an employee. A negotiated brief may involve changing aspects of the brief if two media companies have issues. A formal brief gives a media company guidelines to produce a product for a client. An informal brief involves only verbal discussions between a client and company about a product. A commission brief involves a large company hiring another company to create a product. A tender brief has a client advertising their needs and companies pitching proposals. A co-operative brief has multiple companies working together on a product. A competition brief has many companies competing to produce the best product for a client. Communication, time management, technical skills and career progression are important aspects

1. Contractual
“A contract brief is between the client and employees. The contractual brief explains the duties
required and how the company's schemes its work. The contractual brief explains how the much
employee will receive. The contractual brief includes areas such as what the employee is
agreeing before signing it. A contractual brief must also include the general liability insurance. it
is a legal contract between advertising companies and its client which describes the duties
required as well as the price and payments terms.”
http://www.answers.com/Q/What_is_a_contractual_brief
A contractual brief isa brief thatdefineshow much workthere will be forthe employee todo.
Communication:The communicationina contractual brief wouldbe veryconsistentandimportant
due to the fact that withoutconversingthe projectwouldn’tgetanywhere.
Time Management:The time managementwouldbe the mostimportantsince inthisstyle of brief
youwouldhave a setdeadline fromdayone.
Technical Skills:You wouldneedavast knowledgeandexperience inthe fieldinwhichyouare
workingotherwiseyouwouldmissyourdeadlinedue totakingtoolongby gettingusedtosoftware
and havingtolearnto understand whatto do.
Career Progression:Youwouldhave a highchance of careerprogressionif youdida reallygoodjob.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product is completed,itcan
be handedin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers,probablymale,aged from12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? We have little to
no budget;the lengthisgoingtobe small incomparison.The formatwouldhave be a game engine
of some sort.
Negotiated
“This type of brief will bebroughtup if the co-operativebrief given to thetwo or more media
companiesthatarecompeting the projecthaveany issuesbetween themselves aboutthebrief or
anything they would like to clear up with the client. Through thenegotiationsthebrief can then be
changed in order to suiteevery partytaking partin the production.Thiscould be anything from
changing theappearanceof theproductto changing theproductscontentaswell as keeping it to the
guidelinesset in thebrief.”

2. http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
Thisbrief isentirelycommunication;everythingisdone side byside withanothermediacompany.
Communication:The communicationina negotiatedbrief wouldbe veryconsistent, importantand
constantdue to the factthat withoutconversingthe projectwouldn’t advance.
Time Management:The time managementwouldbe the secondmostimportantsince inthisstyle
of brief youwouldhave asetdeadline fromdayone.
Technical Skills:You wouldneedavast knowledgeandexperience inthe fieldinwhichyouare
workingotherwiseyouwouldmissyourdeadlinedue totakingtoolongby gettingusedtosoftware
and havingtolearnto understandwhatto do.
Career Progression:Youwouldhave a highchance of careerprogressionif you dida reallygoodjob.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product iscompleted,itcan
be handedin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers,probablymale,agedfrom12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? Budgetmay
become anissue due to itbeingsplitbetweentwocompanieswhichmayendupimpactingthe
lengthof the product.Format mayendup beingchangedmultipletimesdue todisagreements.
Formal
“This this wherea media company isgiven a brief by the client which outlinesthe productwhich they
are wanting to be made.This brief is very open and only gives enough information to beableto
producetheproduct,any issuesor information thatthemedia company would liketo go over can be
discussed during thenegotiationswiththeclient. Both the client and thecompany employed by them
will formally agreeon theprojectand the brief butit cannotalwaysbelegally binding.”
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
Thisis a style of brief inwhicha companygoesto anothercompanyandasks themto make their
productgivingthemspecificinstructionsandanoutline of whattheywantthemtodo.

3. Communication:The communicationina formal brief wouldbe veryconsistentandimportantdue
to the fact that withoutconversingthe projectwouldn’t exist.
Time Management:The time managementwouldn’tbe tooimportantinthisstyle of brief since the
companycreatingthe product wouldhave full powerandcontrol overthe productmeaningthey
make the deadlines.
Technical Skills:You wouldneedavast knowledgeandexperience inthe fieldinwhichyouare
working,otherwise youwouldmissyourdeadline due totakingtoolongbygettingusedtosoftware
and havingtolearnto understandwhatto do.
Career Progression:Youwouldhave a highchance of careerprogressionif youdida reallygoodjob.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product iscompleted,itcan
be handedin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers, probablymale,agedfrom12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? A large budget
wouldbe issued,lengthwouldbe dependentonthe brief creatorsdesires.
Informal
“An informalbrief is not documented and isusually of the verbalkind.It is wherethe client and the
company which they haveemployed simply discusstherequirementsforthe productthey will be
making and ultimately agree upon theproject.”
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
Thisparticularstyle of brief isall throughdiscussion,the employerengagesinconversationwiththe
clientaskingwhattheywantandjust simplyproducingit.Noreal brief iscreated.
Communication:The communicationinaninformal brief isthe mostimportantpart,due to the
entire brief beingverballybased.
Time Management:The time managementwouldn’tbe asimportantbecause of itsinformality.
Technical Skills:You wouldneedavast knowledgeandexperience inthe fieldinwhichyouare
workingotherwiseyouwouldmissyourdeadlinedue totakingtoolongby gettingusedtosoftware
and havingtolearnto understandwhatto do.

4. Career Progression:Youwouldn’treallyhave anyroomforprogressioninthistype of brief.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product iscompleted,itcan
be handedin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers,probablymale,agedfrom12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? Theywould
have little tonobudget;the lengthisgoingto be small incomparison tolargerscale companies
products.The format wouldhave be a game engine of some sort.
Commission
“This brief is where a largemedia company willemploy an otherindependentmedia company to
create and producetheproductforthem,and afterthe producthasbeen madethe larger company
may go on to beuse the productforan externalclient who will pay theindependentmedia company
formaking the productand they could even get a cut of the royaltiestoo.The brief is notnegotiated
between the company and theclient,howeveris negotiated between thetwo media companies.”
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
In thisstyle of brief iswhere one,muchlarger,companygoestoother,muchsmaller,companies
and employstheminthe hope of thembeingavaluable assetandbeingable toaidtheminthe
productionof theirproduct.
Communication:The communicationina commission brief wouldbe arequirementall the way
throughthe production;otherwise the companieshiredwouldn’tbe able toaccuratelydevelopthe
productto the needsof the employer.
Time Management:The time managementwouldbe importantbutmost likelynottooimportant.
Withoutmanagingtime the entire projectwouldfall behindschedulebut,some playwouldhave to
be existentforthe othercompaniestooworktotheirbestand at theirpace.
Technical Skills:You wouldneedavast knowledgeand experience inthe fieldinwhichyouare
workingotherwiseyouwouldmissyourdeadlinedue totakingtoolongby gettingusedtosoftware
and havingtolearnto understandwhatto do.
Career Progression:Youwouldhave a highchance of careerprogression if youdida reallygoodjob.
Whois the client?Steamgreenlight.

5. What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product iscompleted,itcan
be handed in.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers,probablymale,agedfrom12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? Theywould
have a rather large budget,lengthwouldn’tmatterandneitherwouldformat.
Tender
“This is wherea client will advertisetheir brief and a production company willbring togethera
proposalthatthey will pitch to the client, there could be multiple pitches to theclient frommany
differentcompanies,so theclient will then get thechance to choosethe proposalthatthey thinkbest
suits their brief and offerthe job to thatproduction company.”
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
A tenderbrief is;where aclientshowstheirideaandcompanieswillmake anoffertothemthrough
a pitch.Many differentcompaniesmayenduppitchingtothe clientandclientwill have fullcontrol
overwhichcompanytheywouldlike togowith.
Communication:The communicationina tenderbrief isonlyimportantatthe start,afterwards
everythingelse will justcontinue asplannedfromthe initial communication.
Time Management:The time managementwouldn’tbe all thatimportanttothe clientwhopitched
the ideabut theywouldbe able tocome up witha deadline forwhichtheywanteditdone.
However,companiesmaychange the deadlineintheirpitchbackto the client.
Technical Skills:You wouldn’treallyneedthatmany,if anyat all,because the briefscreatorisnot
doingthe work.A companychosenbythemis.
Career Progression:Youwouldhave noreal chance of progressingbecause all youdidwascome up
withthe idea.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the client require?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product ideaiscompleted,
it can be pitched.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers,probablymale,agedfrom12-40.

6. What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? Budget
wouldn’treallybe anissue.The lengthof the productwouldn’treallymatter.The formatcanbe
whateverthe clientwantsittobe.
Co-Operative
“Within this typeof brief thereare usually two or more companiesthatarehired by the client to
workto the brief they havewritten for thespecific projectthey want to be completed.Afterboth
companieshavereceived the brief they can then proceed to worktogetherto producethe product.If
there is a disagreementorconflict in ideas therecan be a negotiated brief in orderto resolve these
issues.”
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
A co-operative brief isabrief where twoormore companiesworkside byside inordertomake a
product.
Communication:The communicationina co-operativebrief wouldmostlikelybe;the most
importantpart.The companieshave toworkwitheachotherperfectlyinordertomake a productof
excellentquality.Withoutcommunicationthisbriefwouldfallapart.
Time Management:The time managementwouldbe veryimportant,while one of the companies
workson one part of the productthe other worksona differentpart.But,if one companytakestoo
longto do theirbitwhile the othercompanyhasdone whattheyneededtodo,itwill cause the
othercompanyto waitdue not beingable tocontinue productionuntil theyhave finished.
Technical Skills:You wouldneedavast knowledgeandexperience inthe fieldinwhichyouare
workingotherwiseyouwouldmissyourdeadlinedue totakingtoolongby gettingusedtosoftware
and havingtolearnto understandwhatto do.
Career Progression:Youwouldhave a highchance of careerprogressionif youdida reallygoodjob.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product iscompleted,itcan
be handedin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe,inthiscase gamers,probablymale,agedfrom12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.

7. What constraints do you have to work within (budget,lengthofproduct, format)? There wouldbe
a large budgetdividedbetweenthe twocompanies.The lengthof the productwouldbe longto
ensure maximumuse of the budget.Formatwouldbe decidedfromthe beginningby
communicatingwiththe othercompany.
Competition
“This is wherea client can puttheir brief out so it can be accessed by all of thedifferentproduction
companiesthatareparticipating.It can sometimesbeen seen as a free competition as each
production company willcompletethe brief and theclient can then judgewhich company hasthe
bestprojectand as an award they haveit published.”
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Thisis a type of brief where aclientmakesthe brief anda whole bunchof differentcompanies
produce the product. Companieswill workagainstone anotherinordertoensure theymake the
bestendresult.Once finishedthe clientthenchoosestheirfavourite.
Communication:The communicationina competitionbrief wouldn’texist.The companyworkssolo
and the clientwaitsforthe productto be completed.
Time Management:The time managementwouldbe the mostimportantsince inthisstyle of brief,
the quickeritis done the more likelyyouare towinoverthe othercompanies.
Technical Skills:You wouldneedavast knowledgeandexperience inthe fieldinwhichyouare
workingotherwiseyouwouldmissyourdeadlinedue totakingtoolongby gettingusedto software
and havingtolearnto understandwhatto do.
Career Progression:Youwouldhave a highchance of careerprogressionif youdida reallygoodjob.
Whois the client?Steamgreenlight.
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?Whenthe product iscompleted,itcan
be handedin.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Whoeverthe
developerintendsittobe, inthiscase gamers,probablymale,agedfrom12-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,length ofproduct, format)? The budget
woulddependonthe companythattakeson the task.Lengthwouldbe decidedbythe clientinthe
brief butmay be changedinproductiondue to time constraintsandmoney.The formatwouldbe
decidedbythe clientandmaybe changedindevelopmentdue tothe companynot havingaccessto
the software.

8. Examples:
Designan indie game for competition:CompetitionBrief.
For thistype of brief;I couldmake anddesigna videogame tothe bestof my abilityandputitup
againstfellowvideogame creatorscompetingagainstme.
Whois the client?Indie Game Jam!
What mediaproduct(s) does the clientrequire?The clientwantsVideogames.
What is the timescale to deliverthe product(s) to the client?March 20th
.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? Gamers, both
male and female agedfrom3-40.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? Budgetwould
be small,lengthwouldbe limitedandthe formatwouldhave tobe a P.C.game.
Thiswouldbe an example of the
brief.Depictingwhattype of game I
wouldhave tomake.

9. Write a song: Tender Brief.
For thisbrief Icouldcreate a songfor competitionpurposesandpossiblyendupmakingamusical
carrer out it.
Whois the client?Future musicisthe client.
What mediaproduct(s) does the clientrequire?The clientwantssonglyrics.
What is the timescale to deliverthe product(s) to the client?It’sdue bythe endof January.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? The average
person,wholistenstomusic,wouldbe the targetaudience.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? There wouldbe
no budget.The lengthof the productwouldhave tofrom 2 minutes30 secondsup to5 minutes
long.Formatwouldbe writtenona computerdocument.
Thisis the task at handfor thisbrief.

10. Create a film:Informal Brief.
An example forthisparticularbriefwouldbe independentlyworkingtocreate a mediaproductand
thensubmittingitto,basically,showoff whatyoucando.
Whois the client?FilmFreewayisthe client.
What mediaproduct(s) does the clientrequire?The clientwantsfilmsormovies.
What is the timescale to deliverthe product(s) to the client?There isno deadline youcansubmita
filmormovie toothissite anytime youwant.
Whois the intendedtargetaudience the clientwishesthe product(s) to appeal to? The average
person,whoenjoyswatchingfilmsandmovies,wouldbe the targetaudience.
What are the legal and ethical issuesrelatingto the production? Makingsure there are no racist,
sexual,offensive orcopyrightedproducts.
What constraints do you have to work within (budget,lengthofproduct, format)? There wouldbe
verylittle budget,lengthwoulddependonthe companiesbudgetandthere ideafortheirproduct.
Format wouldbe DVDor Blue ray.
Thisis an example of informally
creatinga product andputtingit out
there to getnoticed.