The document discusses different types of briefs used in media production: 1. Contractual briefs outline the duties, roles, compensation, and terms of agreement between clients and employees or production companies. 2. Negotiated briefs allow aspects of the brief to be changed through negotiations to suit all parties involved in a production. 3. Formal briefs provide enough information from the client to produce a product, with room to discuss details further during negotiations. 4. Informal briefs involve verbal discussions between clients and producers about project requirements without a documented brief. 5. Commission briefs see a larger company hire an independent company to create a product that the larger company will then use

1. Harry Johnson
Contractual
A contract brief isbetweenthe clientandemployees.The contractual brief explainsthe duties or
rolesrequiredandhowthe company'sschemesitswork.The contractual brief explainshow much
employeewillreceive.The contractual brief includesareaswhatthe employee isagreeingbefore
signingit.A contractual brief mustalsoinclude the general liabilityinsurance.Itisalegal contract
betweenadvertisingcompaniesanditsclientwhichdescribesthe dutiesrequiredaswellasthe price
and paymentsterms.
Communication- Thisis the communicationbetweenemployee’sandclientitisalsowhatthe client
mustdo as well asthe paymentplan.Asa legal documentitislikelythatthe contactbetweenclient
and producerwill be done byemail asthe contractor may be busymostof the time.
Time management- Thisiswhenthere isa set deadlineandthistype of brief isnormallyallocated
whensmallertasksorprojectsare created.
Technical skills- Thisis whenthe clienthiredisusuallyfree-lance ortemporaryworkandneedsto
be at a verygoodskill levelratherthana full time job.
Career progression- As thisbrief isnormallytheorythere isnotmuchcareerprogressioninthe job
as the clientwill workwithlotsof companies.
Negotiated
Thistype of brief will be broughtupif the co-operativebrief giventothe twoof more media
companiesthatare competingthe projecthave anyissuesbetween themselves aboutthe brief or
anythingtheywouldlike toclearupwiththe client.Throughthe negotiationsthe briefcanthenbe
changedinorder to suite everypartytakingpartinthe production.Thiscouldbe anythingfrom
changingthe appearance of the product to changingthe productscontentas well askeepingitto
the guidelinessetinthe brief.
http://creativemediaatjt.blogspot.co.uk/2013/03/negotiated-brief.html
Communication– Thisisthe communicationbetweenclients andemployees itismade sothat itis
easiertosort out issuesbetweenthe clientandemployeesbykeepingthemupdatedandre assured
aboutwhat isgoingon.
Time Management– This iswhenthere isa setdeadline butyou are able to negotiate another
deadline if youare notable to reachthe current deadline youare workingtowards.
Technical skills– thisiswhenthe employee isworkingincompetitivebusinesswhere theyare
workingagainstanotherbusinesssoitisbasicallythe competition.
Career progression– if you productis chosenthenyoumaybe thoughmore of withinthe company
youare workinginso youmay be able to progress.

2. Harry Johnson
Formal
Thisthiswhere a mediacompanyisgivenabrief bythe clientwhichoutlinesthe productwhichthey
are wantingtobe made.Thisbrief isveryopenandonlygivesenoughinformationtobe able to
produce the product,any issuesorinformationthatthe mediacompanywouldliketogoovercan be
discussedduringthe negotiations withthe client.Boththe clientandthe companyemployedby
themwill formallyagree onthe projectandthe brief butitcannot alwaysbe legallybinding.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
Communication– Communicationisdone betweenthe clientandthe companytonegotiate an
agreementforthingssuchas paymentplanortime scale thisisdone at the verybeginningsothat
theycan discusses terms.
Time Management– thisis whentime ismanagedwithabrief overviewof the projectandthat time
ismanagedto achieve theirtasksIthe project.
Technical skills– thistype of brief isnormally giventoa full time employee withabrief fora new
ideafora game or projectidea.
Career progression– A managermightgive an employee ataskto do andif theydoa goodjobof it
theyhave the opportunitytobe promotedandgetlookuponbetterbecause of whattheycan
achieve.
Informal
An informal brief isnotdocumentedandisusuallyof the verbal kind.Itiswhere the clientandthe
companywhichtheyhave employedsimplydiscussthe requirementsforthe producttheywill be
makingandultimatelyagreesuponthe project.
http://creativemediaatjt.blogspot.co.uk/2013/03/informal-brief.html
Communication– Thisiswhenthe employee talkstothe managertohisface and asks himdirectly
whathe wantsand howlonghe wants to doit ratherthan sendinghimanemail orletter.
Time Management– thisis usuallydiscussedbefore the projectstartandyouwouldsee an
employeegive the people workingonagame brief overviewonwhatisgoingon.
Technical skills– Thisbrief isusedforquickand short taskssuch as character designorsketches
these are short tasksusedto getthingsdone fast.
Career progression– there isroom forprogressingbutyouhave to prove yourself andshow that
youcan dothingsfast inthe time giventoyou.

3. Harry Johnson
Commission
Thisbrief iswhere a large mediacompanywill employanotherindependentmediacompanyto
create and produce the productfor them, andafter the producthas beenmade the largercompany
may go onto be use the productfor an external clientwhowill paythe independentmediacompany
for makingthe productand theycouldevengeta cut of the royaltiestoo.The brief isnotnegotiated
betweenthe companyandthe client,howeverisnegotiatedbetweenthe twomediacompanies.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
Communication– The communicationismuchsmallerandthe negotiationisonlybetween two
companiesthe one whosellsthe productatthe endof it.
Time Management– the time managementisnegotiatedbetweentwocompaniessothe
requirementsare verybroadso the largercompaniesmake the brief andrequirements.
Technical skills– Thesesbriefsare normallyassociatedwithlargerscale projectssuchascompleted
videogamesorfilmsone companies will make themandthe otherwill findthe clients.
Career progression– thisis whenone companymake workwithanotherone toget somethingdone
fasteror to a betterstandard.
Tender
Thisis where aclientwill advertise theirbrief andaproductioncompanywill bringtogethera
proposal thattheywill pitchtothe client,there couldbe multiplepitchestothe clientfrommany
differentcompanies,sothe clientwillthengetthe chance tochoose the proposal that theythink
bestsuitstheirbrief andofferthe jobtothat productioncompany.
http://creativemediaatjt.blogspot.co.uk/2013/03/tender-brief.html
Communication– The communicationcomesinthe style of abrief where eachcompanycompetes
for a task givenfroma clientsotheywouldgoawayand getsome ideasand pitchitto the clientto
getthe contract.
Time Management– the time managementisnegotiable if the companygetsthe jobtomake a
game or somethinglike thatsotheycan askfor a certainamount of time butthere isusuallya set
deadline if itisagreedupon.
Technical skills– the brief fora large scale product such as a horror game the game will be setwill
guidelines.
Career progression– Whenthe product isproducedthe clientwill be presentedwiththe ideabut
the companywill be incontrol of the budgetandtime itwill take.

4. Harry Johnson
Co-operative
Withinthistype of brief there are usuallytwoormore companiesthatare hiredbythe clientto
workto the brief theyhave writtenforthe specificprojecttheywanttobe completed.Afterboth
companieshave receivedthe brief theycanthenproceedtoworktogetherto produce the product.
If there is a disagreementorconflictinideasthere canbe a negotiatedbrief inordertoresolve these
issues.
http://creativemediaatjt.blogspot.co.uk/2013/03/co-operative-brief.html
Communication– Communicationbetweenthe clientandemployeeislongtermsothe companies
constantlycommunicate.
Time Management– There is a settime forthe productto be complete butthere isroomfor extra
time or to extendtheirdeadline.
Technical skills– Thisinvolvesateamworkingtogetheragainthe time ona tenderbrief withina
company.
Career progression– The brief allowsthe companiestoworktogetherinthe future onotherproject
whichinvolve workingtogether.
Competition
Thisis where aclient can puttheirbrief outso itcan be accessedbyall of the differentproduction
companiesthatare participating.Itcan sometimesbe seenasafree competitionaseachproduction
companywill complete the brief andthe clientcanthenjudge whichcompany hasthe bestproject
and as an award theyhave itpublished.
http://creativemediaatjt.blogspot.co.uk/2013/03/competition-brief.html
Communication– Communication betweenthe clientandemployeeisveryvague due tothe fact
there iscompetitionsothere isverylittle contact.
Time Management– There is a settime scale so if the companywhois setwill the taskfailsto
complete itintime the submissionwillnotbe accepted.
Technical skills– Thisis whenthe companiescompetetogetthere game done andtry and winto
getit popularand seenbythe media.
Career progression– Thiswoundbe the companywhogameswinstheywouldgetthere game tobe
underthe sport lightandseeninthe media.

5. Harry Johnson
Steamgreenlightisanonline game store where youcanpaya one - time fee tosubmityourgames
to steamto try and getthemto put iton theirwebsite forpeople topurchase it.
Steamallowsanyone whoisonsteamto purchase the gamesas longas you have an account you
can playbig andsmall gamesproducedbya range of companiesandsmall time developers.
There isno time scale forthe game because itisan opentime scale andthe productisaimedat
anyone who playsgamesonsteamso thiscan range fromchildrentoadults.
The legal and ethical issuesare resolvedbynotmakinganythingoffensive toanyrace andby ensure
the game issuitable toplaywithout anyissuesalsothe game will be reviewedbythe legal and
ethical teamsotheywill checkforanything.

6. Harry Johnson
Indie vsPewdiepieisawebsite wherethe You-Tuberaskedhisfanstomake some gamesforhim
and he will playthemonhischannel thisisso thathe can interactwithhisfansthe clientforthisare
Game Golttheyare the mainclientforthisbecause theysetupthe website. The clientwants the
mediatoproduce gamesfor the competition.
The time scale to deliverthe productwas72 hoursbut he alsoleftitopenafterfor late entriesthis
was somost of the people sendingtheregame in tomake the game manage to getthemintothe
competition.
The target audience forthese gamesare pewdiepie andthe other judge’s peopleare makingthe
gamesfor themsotheycan have a chance to winthe competition.
The legal an ethical issueswhere resolvedbysome rulessuchasno racism, no homophobicbullying,
and lastbut notleastnothingoffensive thiswastomake the game suitable foreveryone.
The constraintthere isn’t muchbecause there isn’tmuchtime andyoumust follow the guidelinesto
getyour game judged.

7. Harry Johnson
The clientisthe companyGlobal game jam and everyyearhosta competitionbrief for anyone who
wantsto, to come developavideogame inthe space of a weekend.The time scale comestoaround
48 hours andallowsindividualsorgroupsto workon there brief.
There isno specificaudienceasthe brief isa shortperiodof
time andis judgedonthe gamesqualityratherthenthatit’s
aimedat.
The legal and ethical constraintsare guideline withinthe brief
presentationshowstoall competitorsatthe start however
there are the basicrules,of no hate speechorpersonal attacks.
The onlyconstraintthat competitorsreceiveisthe time scale as
thisconstrainsthe scale of the project