MaheshwarNagaraj has over 20 years of experience in advertising, marketing communications, and brand management. He is currently the Client Servicing Director at MAA Communications in Bangalore, where he is responsible for client servicing, new business development, and managing marketing campaigns across various media. Prior to this, he held several leadership roles such as Account Director at ACE Services and MAA Communications Bozell, where he managed key accounts and drove growth. He has extensive experience handling national and regional clients across various industries.

1. Resume
MaheshwarNagaraj(M.N.Raj)
Email: mnraj76@gmail.com
Phone: 9980006531
Advertising | Marketing Communications| Brand Management
“To pursue a highly rewarding career, seeking for a job in challenging and healthy work
environment where I can utilize my skills and knowledge efficiently for organizational
growth”
WORK EXPERIENCE
Client Servicing Director
MAA Communications – Bangalore
Since July 2016
 Responsible for client servicing team, including monitoring and management of all new
business, team development, and liaising with clients on a daily basis.
 Developed and managed profitability of multiple accounts.
 Developed and planned several effective brand, tactical marketing and advertising
campaigns in digital media for Iris Home Fragrance, Alapatt Diamonds, Datalife Health
& Indian Association of Test Publishers.
 Created effective Press Conference, Product Launch, BTL campaign and developed
specialized promotion packs along with marketing POS marketing collateral for
ACETRAC ( product of Manipal Global group) and PICK IT Gourmet Popcorn Snacks (
Product of Concorde group).

2.  Worked on lead generation team for generating prospective leads for different clients us
Hitech Robitics, kamsri printers, ACETRAC, IATP, XpertiseHub & Palladium
Consulting Services Pvt Ltd.
 Developed effective media campaign for respective clients including media planning
and buying for them. Media buying included, Magazines, Radio, Outdoor and Digital
media.
 Created effective Websites & 2d Videos for clients like BMST, Merittrac, Divyshree
Builders and 6D Technology
 Worked on: Social media planning, Website development, ATL business and Digital
Media
 Reported to the CEO of the company and participated in the board meetings to evaluate
new projects and proposals.
Major Clients handled - Iris Home décor( product of NRR& Sons), MeritTrac ( Manipal
Global Group) Alapatt Diamonds online , Datalife Health Pvt Ltd, Fowler Westrup , BMST,
Divyshree Builders, 6D Technologies, Kamsri Printers, Hitech Robitic
Account Director
ACE Services – Bangalore
Since August 2008 to March 2016 (8 yrs and 7 months)
 Directed long and short-term marketing strategies for clients, working closely with their
marketing teams.
 Analyzed market trends and developed effective and compelling campaigns for clients
using innovative and creative media designed to create impact and maintain
consistency with the campaign.
 Responsible for account handling, including billing and following up on payments with
clients and ensuring their advertising spends are within budgets.

3.  Managed and co-ordinated with various departments of the agency and external
vendors such as printers, production houses and suppliers which included negotiating
cost estimates & quotations.
 Interacted and negotiated with the media, involved in media planning for clients,
conceptualizing, brain-storming with the creative personnel & lending creative inputs.
 Developed and managed all new businesses.
 Recruited, developed and structured the client servicing, media and production
departments.
 Expanded the team from 2 to 13 in the first two years enabling the agency to target new
areas of growth, pitch for new clients and drive the ACE account achieving 15%
annualized growth in profit.
 Responsible for planning, organizing and handling events for clients and also it
included marketing responsibilities such as fashion shows, Press conference media tie-
up with radio, TV, print media, outdoor and direct mailers etc.
Major Clients Handled - Fowler Westrup India Pvt Ltd, Manipal Hospitals, Cordlife Sciences,
Laven Fashions, Sunrise Sales Corporation, Spice BPO, Roja Silks, 3i InfoTech (part of ICICI
Bank), Forum Mall
Account Director
MAA Communications Bozell Ltd
October 2004 to August 2008 4yrs
 Joined as Sr. Account executive and promoted to Account director to spearhead
Dakshin ( south region agency part of MAA Bozell) in 4yrs tenure.
 Worked on national brands like Hero Honda (Now Hero Motors), Tata Motors &
handled their southern region business and launched two wheelers, cars and malls such
as CBX Xtreme, Pleasure Scooter, Tata Safari Decor, Tata Indigo and 3 Total
Hypermarket in Bangalore within a span of 2yrs.

4.  New clients acquisition included Total Hyper market and ICICI bank (Chennai Branch).
 Preparing month-end reviews of client’s current activities, and monthly revenue
forecasts, plus plans for future development of accounts.
 Handled team of 5 account executives and one account manager
CLIENTS :Hero Honda (Now Hero), Tata Motors, Syndicate Bank, Total Hyper Market,
Fowler Westrup, Mantri Developers, Manipal Hosptial
Senior Account Executive
Akar Advertising
March 2003 to September 2004 (1 year & 6 months)
 Coordinating with the clients for cementing healthy business relation.
 Developing different campaigns that includes ATL,BTL & POS.
 Planning and executing project on time.
 Creating multiple campaigns and guiding clients and generating organic growth to
agency.
 Part of the HMS Unicorn Bike launched in Bangalore for which ATL,BTL and Press
conference conducted
Major Client Handled : Honda Motor Scooter India Ltd, Syndicate bank, Canara bank, and
other PSU of karanataka

5. Senior Account Executive
Verb communications - Hyd- bad
November 2001 to December 2002 (1 year & 1 month)
 Responsibilities included liaising with the clients and developing advertising
campaigns, marketing collaterals, catalogues, annual reports, newsletters for the
different clients handled by me in the agency.
 Participated in new business pitches, handled multimedia campaigns, conducted
consumer research for clients and analyzed media research findings to develop effective
media campaigns.
Major Clients Handled : Gati Ltd, MYK Laticrete India, and Hemani Group of Industries,
Nagpur.
Client Servicing Executive
Surya AD Systems INS advertising agency - Hyderabad
January 1999 to October 2001 (1 year & 9 months)
 Handled the accounts on a day to day basis and executed the client’s briefs successfully.
 Responsibilities included daily reporting to the Account Director, liaising with design
studio, creative, media, traffic, research and production departments.
 Coordinated and participated in analyzing market research and developed marketing
communication plan for Hemani Group and Gati Cargo.
Major Clients Handled: Gati Ltd, Osmania University, Hindustan Latex Limited (HLL
Southern Region), Oxemberg Retail Outlet, , Anutex, and Chandana Bros (Biggest retail
outlet in Andhra Pradesh)

6. QUALIFICATIONS
B.Com from Osmania University
Intermediate: Wesley Junior College, Secunderabad
SSC: Wesley Boys High School, Secunderabad
PERSONAL DETAILS
MaheshwarNagaraj (M.N. Raj)
201, Wings 2, KSRTC Layout
Akshyanagar
Begur Rd, BANGALORE -68
EMAIL: mnraj76@gmail.com
Phone: 9980006531
Languages known: English, Hindi, Telugu, Kannada
Interests: Biking, Dancing, Sports
References: Available on request