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Graphisads Credentials presentation


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The buzz of a 100 minds behind your brand
40 years. 500 brands, Need we say more about our experience?

Professionals drawn from world’s top Agencies ensure enormous savings on Ad budgets

Our popular outdoor media wing ensures excellent visibility through customized packages

CRISIL has given us the highest SE-1A rating for Highest Performance Capability

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Graphisads Credentials presentation

  1. 1. Diversification - the new mantra of consolidation MAPPS Group is the realization of an ambitious vision to diversify and consolidate as a conglomerate of multiple businesses with the mission of bringing various kinds of expertise under one identity. Various verticals the Group is present in: • Advertising & Media • Avionics Spare parts supplies • Sales & Purchase of Aircraft/ Helicopters • Waste Management • Real Estate • Civil Construction
  2. 2. Visionary – Experience of more than 3 decades. – Credited with introduction of various revolutionary Media Planning concepts. – Excellent links with Indian Media and Entertainment industry. – Highly respected media personality and well connected in political circles. – Associated with many NGO’s/ Social organizations and dedicated to social development activities like, Save Girl Child Foundation, Promotion of Art and Culture etc. – Currently Chairman of Tourism Committee, PHD Chambers of Commerce and Industry. Our Chairman & Managing Director - Mukesh Gupta
  3. 3. Professional Setup Alok Gupta is a young and energetic advertising professional who has graduated in Business Studies from Birmingham (UK). Subsequently, he has done his post graduation from SP Jain Institute, Mumbai. Also done short course from IIM Bangalore and 8 months extensive Business Coaching course. As a Director, in a short span of ten years, he has brought in accountability and professionalism in all functions, especially in Media Relations and Client Servicing. Abhishek Gupta Abhishek Gupta belongs to the Gen-Y and is known for handling multiple tasks proficiently. A Post- Graduate from one of the top universities in Netherlands, Abhishek has kept him in the good stead for his active involvement in the business sphere. He is credited for his pivotal role in the launch of the new vertical Clean India Ventures and also the formation of exclusive Digital Media wing in Graphisads. Chanting the diversification mantra with elan Alok Gupta Leading from the front...
  4. 4. Mr. Inder AggarwalCEO, Outdoor Mr. Inder Aggarwal, a seasoned professional with hands on experience of 24 years in print and outdoor advertising, is at the helm of the outdoor media wing. He is an expert in handling and managing an expansive media of 1000 outdoor sites and an army of fabricators and technicians. His vision and dynamic leadership has made Graphisads a potent force in outdoor advertising. Mr. Sundara Raman Account Director A committed advertising professional having over 28 years of experience with exposure in leading multinational agencies like McCann Erickson and R K Swamy-BBDO. He had associated with the launch of major brands and services. Graduate and a diploma holder in management, Mr. Raman possesses a rare combination of expertise both in creative and client servicing functions. Has worked on Nestle India, NTPC, STC, ONGC, Ministry of Tourism (Govt. of India) Goodyear, MTNL, Powergrid, Shriram Honda, Wimco among others
  5. 5. K.P.Deshmukh VP, Creative Mr. K P Deshmukh, is a seasoned creative professional with PG degree in Fine Arts from BHU. With nearly four decades of experience behind him, he has diversified into Business Development nicely and has proved to be a great asset to the Agency. He has built Graphisads’ creative wing over the last 16 years. He is highly positive and a go-getter. He is energy personified. Sidharth has more than 12 years experience in Advertising & Marketing. He successfully manages Media Buying & Planning as per clients’ advertising needs. He is an MBA from Symbiosis with a Masters degree in Political Science from Hindu College. He is a Delhiite to the core and a hands-on person having cultivated over 100 clients including renowned retail stores (Apparels, Furnishings, and Automobiles etc.), educational institutions, traders and manufacturers. Having tasted success with Retail Advertising, he is now successfully managing advertising of real estate sector clients. Sidharth Motwani Director, SpikeAd
  6. 6. Mr. B. M. Jha Vice President – BD & Client Relations An MBA from one of the leading B-Schools of India with over 15 years of professional experience. A self-motivated, vibrant, energetic and efficient Business Development professional, Mr. Jha believes in turning challenges in to opportunities. Termed in the fraternity as ‘Real Estate Advertising Master’, he is a expert when it comes to media buying as well. Has been a major force for Graphisads by bringing more than 50 real estate developers to its ambit. Mr. Sunish Gaur Vice President Mr. Sunish Gaur is a PGDSM from premier institute. After specializing in the field of ‘Sales & Mktg’ started of career with American Express Bank which was a part of my PGDSM termed as 1 year professional practice. In June 2014 Sunish Gaur joined Graphisads as Vice President. He spent successful 17 + yrs in media industry. Has been involved in space selling to different verticals which includes Education/Retail/SME/PSU/Corporate/Real Estate etc during this long journey
  7. 7. Why Us? • Established over 4 decades ago. Founded in 1969. • Fully Accredited Agency with INS, DD and All India Radio, IBF. Registered with DAVP for Creative, Print and Outdoor Media. • Active member of industry bodies Advertising Agencies Association of India (AAAI), Delhi Advertising Club (DAC), Delhi Outdoor Advertisers Association (DOAA), Advertising Agencies Guild (AAG). • Specialized Teams for every Advertising Vertical led by Industry Professionals. • Top CRISIL rated advertising agency.
  8. 8. Actual 360 degree servicing!
  9. 9. What are you looking for in an advertising agency? Others •Comparative quote? •Coordinating with 6-7 agencies? •Free creative work? •Hit & trial partnership? •Credit? •Promoters at your service? •One way Dictation? GAPL/ Spike •Optimized media planning. •Coordinating with 1 relationship manager and specialists as and when required. •Meaningful creative with fast Turn- around-Time. •Knowledge driven service. •Potent combination of promoter supervision & professional service. •Two way communication of need & analysis.
  10. 10. • GAPL has a set of 20 checklists which is followed before a plan, a creative, an estimate, a ppt is shared with you leaving a minimal error rate of sub 5%. • In house capabilities are actual in-house! As per a survey, 85% of agencies operating in our segment have collaborations and no QC, only incremental revenue generation aim. • OUR USP IS WE DO NOT OUTSOURCE. What do we do?
  11. 11. Checklists/ Flowcharts/ MIS
  12. 12. Checklists/ Flowcharts/ MIS
  13. 13. Checklists/ Flowcharts/ MIS
  14. 14. Manpower Strength • We have more than 120 ad professionals working in various verticals, namely : Media Relations, Media Buying/Planning, Outdoor Media, Business Development and Client Relations, Creative Development and Production. • All of them are qualified for the task they are managing. • This is apart from the contractual labour of over 110 employed in our outdoor division.
  15. 15. 300+ clients across various segments like government, real estate, retail, education, digital, trust us with their advertising needs.
  16. 16. The Graphisads Edge in Media  Planning led Buying. 5% discount on agency commission or 50% black spots in campaign? Providing scientific planning to avoid wastage.  Strong media team with an average experience of 20 years.  Cordial relations with Media Houses.  First Agency to introduce the concept of Budget Advertising, the forerunner to Media Buying.  Customized Solutions as per requirement.  Various Innovative advertising options.  Exclusive DAVP rates only for Government organizations.
  17. 17. Media tools Used by us for Planning Purposes IRS – Readership Trends and Analysis TGI – Psychographics/Demographics TAM/BARC – TV viewership data MAP – Spends in the Category ComScore – Publisher data and user targeting Radiance 6 – Listening Tool in social media Buffer – Social Media Management Tool
  18. 18. • In House Creative Team of more than 25 creative minds. • Combination of top end machines and best brains. • Print Advertisements • Scripts, Jingles and Storyboards for Radio and TV commercials • Image Enhancement exercises including Logos (Brand/ Project Specific) • Content development for Website • Our creative achievements span across leading Government, PSU, Auto, Education, Real Estate, Retail, FMCG clients & many more Out of the Box Creative Designing & Print Production ‘Passion’ for being innovative Corporate Stationery Brochures/ Folders/ Leaflets/ Standees/ Scrollers etc. E -Brochures/ E-mailers/ Newsletters
  19. 19. Exhibitions and Event Management • Executing events & exhibitions since last two decades. • Curated & Executed more than 100 events and 200 exhibition stalls for our clients. • In-house fabrication and execution facilities for all crisis management works. • The mission is to provide the necessary expertise in managing client's program from initial concept to completion of the event • The wing has experienced professionals who conceptualize, design, develop, execute and suggest methodology for participation in India and Abroad
  20. 20. Variety is our Forte You name it, we do it!
  21. 21. Count on our expertise in Outdoor Media …  Leaders in Media ownership across Delhi/ NCR with more than 800 sites approved sites under management offering a mix bouquet of media.  Top management with over three decades of experience.  Executed outdoor campaigns all over India.  Facilities to install Hoardings/ Unipoles/ Backlit Signages at the Sites owned by clients.  Exclusive DAVP approved rates for govt. organizations.  Custom made designs to suit outdoor media.  In-house team of 110 people to manage OOH Infrastructure.  Lighting up time of 90%, one of the best in the industry. Myth Busted: Outdoor Media is Expensive Myth Busted: Outdoor Media is Expensive
  22. 22. Signages Wall Panel (Night) Unipole Gantry  Large format Displays in Delhi/ NCR  Covering heavy traffic zones  Wide choice in Delhi  Cost Effective Media  Optimized day night visibility Unipole
  23. 23. Street Furniture Revolutionary Concept- Over 50-100 outdoor sites at a stretch to provide bombardment of branding. Can leave a lasting impression on the minds of commuters. Street Furniture Out of Home Media- Street Furniture Vending Kiosk Flag Sign At important roads such as Delhi University Ring Road, Lodi Road- J L Nehru Stadium, Africa Avenue- R K Khanna Tennis Stadium, IG Indoor Stadium, Akshardham etc. Coverage of Various Markets -High Footfall, Great Visibility Free Standing Panel Day & Night
  24. 24. Public Utility (Night) Police Booth Street Furniture: Endeavored to provide public facilities! Public Utility (Day) Tree Guard Bench Few more Street Furniture items
  25. 25. Head Office: 4/24 A, AB House, Asaf Ali Road Near Delhi Gate, New Delhi - 110002 Tel.: 011- 4537 9999, Fax: 011- 4537 9901 E-mail: Branch Offices: Gurgaon, Noida, Mumbai, Kolkata, Hyderabad, Srinagar, Chandigarh, Lucknow, Dehradun, Jaipur. Follow us on /graphisads /graphisads
  26. 26. The Journey is just 1% Finished!!