LIS3353 -SP12 Week 3


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LIS3353 -SP12 Week 3

  1. 1. New TechnologiesLIS 3353 – 1/17/12
  2. 2. Administrivia Grading – Uploading IT survey credit, quiz #1 before Thursday Today’s agenda – Questions on Assignment #1 – Wikis, Blogs, Twitter, Facebook – Distribute Assignment #2 Thursday’s agenda – 10AM – Assignment #1 due via Bb – Group Assignment #1 discussion and – Quiz (terminology, lecture from today)
  3. 3. In the news… SOPA & Wikipedia – From Wikipedia Zappos hacked
  4. 4. SOCIAL MEDIA, WEB 2.0
  5. 5. 4 areas of social media Wikis Blogs Twitter Facebook
  6. 6. Wiki What?
  7. 7. Wiki What?
  8. 8. Wiki What? “A wiki is a type of website that allows users to add, or remove, or otherwise edit all content, very quickly and easily, sometimes without the need for registration.” – Wikipedia, 6/1/06 “A wiki is a freely-expandable collection of interlinked Web ‘pages’, a hypertext system for storing and modifying information – a database, where each page is easily editable by any user….” – (Leuf and Cunningham, 2001, 14)
  9. 9. Blogs
  10. 10. Blogs “A weblog (usually shortened to blog, but occasionally spelled web log or weblog) is a web-based publication consisting primarily of postings, most often in reverse chronological order.” Wikipedia, 6/1/06 Refers to Web content that is updated regularly, much like an online journal. A single person can be a blogger, or a group of people with a common interest can host a blog. Some blogs have a vast worldwide readership. Other blogs exist solely for a blogger’s family and friends, and some …. No one reads.State of the Blogosphere
  11. 11. Blogs WeB + LOG = Blog 1997 – the first blogs appeared Reverse chronological order New blog created every 10 seconds  Enables “public” journaling with comment capability Individual publishing
  12. 12. Blogs Like Web pages, except dynamic Scores of blogging software options – Desktop based – Web based – Hosted / unhosted Blogger – purchased by Google in 2004 FSU Usage
  13. 13. Twitter
  14. 14. Twitter» What is Twitter? – Combines free social networking and micro-blogging – Say anything to anybody in 140 characters or less – Micro-blogging – Great way to communicate/network with contacts old and new (assuming someone is reading your tweets) – You can subscribe, share, friend or follow as many feeds as you would like
  15. 15. Twitter Why use Twitter? – Do you want to connect with others in your industry/who share your views? – Do you want instant access to what is being said about your company/brand? – Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest? – Reading other people’s thoughts – Would you like to monitor what is being said about your customers or target audience? – Would you like to extend the reach of your thought leadership? – Are you looking to promote your products directly to a target audience? – Twitter is great for all of these, except the last one!
  16. 16. Twitter Why use Twitter? – News is happening first on Twitter! – Great way to get the headlines before they even hit the newswires or news about what is happening in your community. – Sometimes, not accurate Who to follow? – Influencers, friends, experts, brands, etc – people important to you – Look for people and topics:,, – How to get a following?
  17. 17. Twitter Gain a large following by: – Being someone famous – Proving tips and info – Showing expertise – Doing something … like a fundraising trip or race – Promoting your twitter name @techclass – – – –
  18. 18. Twitter 100M active users every month 50M users every day 200M registered users The number of Twitter users logging in every month is up by 82% since the beginning of the year 55M users/month log in to Twitter from their phone or tablet receives 400M visitors a month visitor growth is up 60% this year 40% of Twitter users don’t tweet every month but watch others tweet Projected growth by the end of the year is an additional 26 million users Twitter hosts approximately one billion tweets every 5 days Twitter has set a new record for tweets per second of 8,900 (TPS) link
  19. 19. Twitter Basic commands: – Direct messages: dm caseyyu hello – Retweet: RT @caseyyu great link! – Hash tag: #fsucci Etc. – Short URLs –,,
  20. 20. Facebook Social Networking 6a_KF7TYKVc
  21. 21. Facebook – 800+M daily users 50+% log on daily – Users interact with 900+M objects a day – 80% of users are outside of US – 250+M photos uploaded daily – 350+M mobile users – 7+M apps