8. Wiki What?
“A wiki is a type of website that allows
users to add, or remove, or otherwise edit
all content, very quickly and easily,
sometimes without the need for
registration.”
– Wikipedia, 6/1/06
“A wiki is a freely-expandable collection of
interlinked Web ‘pages’, a hypertext
system for storing and modifying
information – a database, where each page
is easily editable by any user….”
– (Leuf and Cunningham, 2001, 14)
10. Blogs
“A weblog (usually shortened to blog, but occasionally
spelled web log or weblog) is a web-based publication
consisting primarily of postings, most often in reverse
chronological order.” Wikipedia, 6/1/06
Refers to Web content that is updated regularly, much like
an online journal.
A single person can be a blogger, or a group of people
with a common interest can host a blog.
Some blogs have a vast worldwide readership.
Other blogs exist solely for a blogger’s family and friends,
and some …. No one reads.
State of the Blogosphere
11. Blogs
WeB + LOG = Blog
1997 – the first blogs appeared
Reverse chronological order
New blog created every 10 seconds
Enables “public” journaling with
comment capability
Individual publishing
12. Blogs
Like Web pages, except dynamic
Scores of blogging software options
– Desktop based
– Web based
– Hosted / unhosted
Blogger – purchased by Google in
2004
FSU Usage
14. Twitter
» What is Twitter?
– Combines free social networking and
micro-blogging
– Say anything to anybody in 140
characters or less
– Micro-blogging
– Great way to communicate/network with
contacts old and new (assuming someone
is reading your tweets)
– You can subscribe, share, friend or follow
as many feeds as you would like
15. Twitter
Why use Twitter?
– Do you want to connect with others in your industry/who
share your views?
– Do you want instant access to what is being said about your
company/brand?
– Would you like a steady stream of ideas, content, links,
resources, and tips focused on your area of expertise or
interest?
– Reading other people’s thoughts
– Would you like to monitor what is being said about your
customers or target audience?
– Would you like to extend the reach of your thought
leadership?
– Are you looking to promote your products directly to a target
audience?
– Twitter is great for all of these, except the last one!
16. Twitter
Why use Twitter?
– News is happening first on Twitter!
– Great way to get the headlines before they even hit
the newswires or news about what is happening in
your community.
– Sometimes, not accurate
Who to follow?
– Influencers, friends, experts, brands, etc – people
important to you
– Look for people and topics: summize.com,
tweetscan.com, quotably.com
– How to get a following?
17. Twitter
Gain a large following by:
– Being someone famous
– Proving tips and info
– Showing expertise
– Doing something … like a fundraising trip or race
– Promoting your twitter name @techclass
– http://twitter.com/ZAPPOS
– http://twitter.com/Padmasree
– http://twitter.com/KimKardashian
– http://twittercounter.com/pages/100
18. Twitter
100M active users every month
50M users every day
200M registered users
The number of Twitter users logging in every month is up by
82% since the beginning of the year
55M users/month log in to Twitter from their phone or tablet
Twitter.com receives 400M visitors a month
Twitter.com visitor growth is up 60% this year
40% of Twitter users don’t tweet every month but watch others
tweet
Projected growth by the end of the year is an additional 26
million users
Twitter hosts approximately one billion tweets every 5 days
Twitter has set a new record for tweets per second of 8,900 (TPS)
link
19. Twitter
Basic commands:
– Direct messages: dm caseyyu hello
– Retweet: RT @caseyyu great link!
– Hash tag: #fsucci
Etc.
– Short URLs – bit.ly, is.gd, tinyurl.com
20. Facebook
Social Networking
http://www.youtube.com/watch?v=
6a_KF7TYKVc
21. Facebook
– 800+M daily users 50+% log on daily
– Users interact with 900+M objects a day
– 80% of users are outside of US
– 250+M photos uploaded daily
– 350+M mobile users
– 7+M apps
