This document provides an agenda and summary for a technology and strategy class. It includes the following: - An agenda covering administrative announcements, IT news, and a discussion on technology and strategy. - A discussion of concepts like Web 1.0 vs 2.0, what is Web 3.0, and critical questions about how organizations use IT and evaluate new technologies. - Models for information, technology, and the systems development life cycle.

1. Technologies
Technology & Strategy – Week 10
Monday 3/12/12

2. Agenda
 Administrative Stuff
 IT News
 Technology & Strategy

3. Administrivia
 Check course outline!
 Academic technologies 4/2/12
 Group Assignment #2 due today at 10AM
from every group member
 Assignment #7A (security & jobs.html)
due at 10AM on Thursday 3/15/12
 Monday 3/19/12 – Career Fair

4. IT News
 What's going on in Austin, TX?
– SXSW & "social discovery" tools
• Highlight
• Sonar
 Kony & Slacktivism
 New iPad
 March 12, 1923

5. What is Web 2.0
Web 1.0 --- Web 2.0
DoubleClick--> Google AdSense
Ofoto--> Flickr
Akamai--> BitTorrent
mp3.com--> Napster
Britannica Online--> Wikipedia
personal websites--> blogging
evite--> upcoming.org and EVDB
domain name speculation--> search engine optimization
page views--> cost per click
screen scraping--> web services
publishing--> participation
content management systems--> wikis
directories (taxonomy)--> tagging ("folksonomy")
stickiness--> syndication
http://oreillynet.com/lpt/a/6228

6. What is Web 2.0

7. What is Web 3.0
 Who gave the WEB numbers?
 Web 3.0 is the Semantic Web (Tim Berners-Lee)
– Machines readable web pages
– Personal search engines
 Are we there yet?
– Cisco
– Cloud Computing
– Access/Data everywhere

8. Critical Questions
 Given the large number of choices and the
rate of new innovations in IT:
– How are you using information technology (IT)
today in your firms and businesses?
– How successful has this been for your firm?
– Do you have problems that are still unresolved
with Information Technology?

9. Critical Questions
 Given the large number of choices and the
rate of new innovations in IT:
– What is Competitive Advantage?
– Can IT give competitive advantage, anyway?
– How can one identify which technologies will
best give strategic advantage?
– Does TECHNOLOGY give you a competitive
advantage?

10. Critical Questions
 What is the role of IT in the business?
 Is IT a tool, a strategic investment, a
technology option, a competitive
advantage?
 Who makes technology decisions?
 What is the time frame?

11. IT SYSTEMS
Expert WISDOM
Understanding, applying
System Applying with compassion
Decision Support KNOWLEDGE
Interpreting, integrating
System understanding
INFORMATION
Information Organizing,
Interpreting
System
DATA
Naming, collecting,
organizing
Randeree ©

12. Types of IT Systems
ORGANIZATIONAL LEVEL
TYPE OF
DECISION OPERATIONAL KNOWLEDGE MANAGEMENT STRATEGIC
STRUCTURED ACCOUNTS
RECEIVABLE
ELECTRONIC PRODUCTION
SCHEDULING COST OVERRUNS
TPS
OAS MIS
SEMI- BUDGET
STRUCTURED PREPARATION
PROJECT
DSS
SCHEDULING
FACILITY
LOCATION ESS
KWS
UNSTRUCTURED
PRODUCT DESIGN NEW PRODUCTS
NEW MARKETS

13. Information Models
WISDOM
Understanding, applying
Applying with compassion
Increasing
complexity
KNOWLEDGE
Interpreting, integrating
understanding
INFORMATION
Organizing,
Interpreting
DATA
Naming, collecting,
organizing
Blum, 1986 Nelson, 1989

14. Technology Models
 Life cycle
 Diffusion of Innovations

15. Technology Models
 Environment
 Diffusion of Innovations

16. Technology Models

17. Systems Development Life Cycle (SDLC)
• Systems development life cycle (SDLC)
• a structured step-by-step approach for developing
information systems
• Typical activities include:
• Determining budgets
• Gathering business requirements and user needs
• Designing models
• Writing user documentation

18. Systems Development Life Cycle (SDLC)
1. Planning
2. Analysis
3. Design
4. Development
5. Testing
6. Implementation
7. Maintenance

19. Waterfall
 a sequential, activity-based
process
 Success rate is only about 10% (does not
handle uncertainty of and creativity often
required in complex software development
projects)
 Assumes users can specify all business requirements in
advance
– The only constant is change – need feedback and reiteration
– In large projects that take extended periods of time, the business
problem and or technology may have changed so much as to
invalidate the original plan

20. Rapid Application
Development (RAD)

21. Rapid Application
Development (RAD)
 Focus initially on developing a prototype
 Actively involve system users in the
analysis, design and development phases
 Accelerate the collection of business
requirements through an interactive and
iterative construction approach

22. Extreme Programming (XP)
 breaks a project into tiny phases and developers
cannot continue on to the next phase until the first
phase is complete
– Individually, the pieces make no sense until they
are combined together- much like a jigsaw
puzzle
– Difference with the waterfall is that XP divides
its phases into iterations
 Agile methodology is a form of XP; break project
into smaller projects and deliver on each
separately

23. Extreme
Programming
(XP) –
Agile
Methodology

24. Other Choices?
 Outsourcing
 Prototyping
 ASPs –
 XSPs?

25. Business Drivers
 Business changes are faster
 Role of globalization
 IT = innovation and competitive advantage
 A survey of CEOs say “IT enables & transforms” – 84%
– “Management recognizes technology as central to
innovation and competitive advantage... more CIOs
are gaining a prominent seat at the table in their
executive teams and are playing an active role in
strategic business decisions."
– CIOs have end-to-end view of business

26. Problems
 Enrollment in IT college programs declining
 Perception that IT jobs are decreasing
 Desired skills in entry level candidates:
 Programming
 Support/help desk
 Roles most likely to be outsourced/offshore:
 Programming
 Support/help desk

27. Problems
 Result
– “That’s HR... And not meeting my needs”
– “IT people leave in 2-3 years”
– “Where is the ROI”
 “Young workers pose a confounding
problem... Lofty expectations and a near
total lack of loyalty have conspired to make
young workers entirely unpredictable”
(CIO Insight)

28. It's not just about hiring
 Engagement
 Leadership Development
 Succession Planning
 Learning & Development
 Coaching & Mentoring
 Sourcing Strategy
 Building Business Acumen
 Skills Inventory
 Resource Management
 Integrated process & data

29. week 14
It's not just about hiring
 Relationship Management
 Leadership
 Business Acumen
 Global Perspective
 Strategy  Execution
 Collaborative and Partnering
If people are your greatest asset….
•Know your talent needs
•Define your pipeline
•Invest in your people

30. Questions?