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UKOLN is supported  by: Blogs, Wikis and more:  Web 2.0 demystified for learning and teaching professionals Eastern RSC ev...
Introduction to UKOLN <ul><li>UKOLN is a National centre of expertise in digital information management </li></ul><ul><li>...
Introduction to Me <ul><li>Been at UKOLN 9 years </li></ul><ul><li>Now a remote worker </li></ul><ul><li>Member of the Com...
 
Workshop Programme <ul><li>Presentation on  Blogs, Wikis and more </li></ul><ul><ul><li>20 minutes </li></ul></ul><ul><li>...
Workshop Resources <ul><li>All resources (and more) linked with Delicious tag: http://delicious.com/mariekeguy/rsc-eastern...
So…What is Web 2.0? <ul><li>Marketing term (derived from observing 'patterns') rather than technical standards - “an attit...
 
Blogs Flickr: http://www.flickr.com/photos/cecio/259559422/
Blogs <ul><li>A blog is a Web log, online diary </li></ul><ul><li>Professionals are increasingly using blogs to describe w...
Why Blog? <ul><li>Community of learning and teaching professionals </li></ul><ul><li>Long tradition of sharing experiences...
Reading Blogs <ul><li>There are lots of dedicated blog readers </li></ul><ul><li>You can sign up for RSS feeds to be alert...
L&T Blogs <ul><li>Lots of Individuals creating blogs: Terry Wassall , Alan Lavine, Brian Lamb, Scott Leslie, Stephen Downe...
Visual Arts learning http://www.accessart.org.uk/wordpress/
RSC blog http://rscmediablog.blogspot.com/
Intute - http://www.intute.ac.uk/blog/
Doug Belshaw - http://dougbelshaw.com/blog/
Using Blogs <ul><li>Blogs are very interconnected with each other (bloggers discuss other blog postings, blogrolls etc.). ...
Ideas for Blogs <ul><li>A news blog (course announcements etc.) </li></ul><ul><li>From the Teacher/Lecturer’s Desk </li></...
A Few Issues… <ul><li>Institutional Issues – e.g. Can you have a corporate voice, do you want one? </li></ul><ul><li>Techn...
Gaining Momentum <ul><li>Participate: embed yourself in the community, social networks e.g. Ning, Facebook (need to be awa...
Keeping Momentum <ul><li>Use Technorati, Google Blog search, etc  </li></ul><ul><li>Start to embed these in people’s lives...
Wikis Flickr: http://www.flickr.com/photos/cogdog/1627257/
Wikis <ul><li>Wikis are collaborative Web-based authoring tools –read state and write state </li></ul><ul><li>They can be ...
Wikipedia <ul><li>Easy to create </li></ul><ul><li>Provides high-profile information (Google-friendly) </li></ul><ul><li>A...
Wiki Issues <ul><li>Vandalism, spam </li></ul><ul><li>Wiki etiquette </li></ul><ul><li>Searching (more tagging needed), ar...
Potential for Learning <ul><li>Students  </li></ul><ul><li>Group project work and peer-to-peer activities </li></ul><ul><u...
Social Web
Social Networks <ul><li>Sharing and community are what Web 2.0 is all about </li></ul><ul><li>Some of the most famous netw...
Sharing - Flickr <ul><li>Web 2.0 includes community-building </li></ul><ul><li>You can help support your community-buildin...
Sharing – Delicious <ul><li>Another aspect of sharing is sharing bookmarks </li></ul><ul><li>This can be used to: </li></u...
Sharing - Slideshare http://www.slideshare.net/MariekeGuy <ul><li>Many other resources can be shared e.g.: </li></ul><ul><...
Google Maps/Mashups <ul><li>Web 2.0 provides valuable opportunity to provide mapping & location services: </li></ul><ul><u...
Creative Commons <ul><li>Creative Commons offers copyright holders licences to assign to their work </li></ul><ul><li>The ...
Facebook <ul><li>The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions ...
Podcasts <ul><li>Podcasts are syndicated MP3 files </li></ul><ul><li>New items in a podcast can appear automatically in yo...
Communication <ul><li>Realtime discussion is a key part of the Web 2.0 and the .net generation (IM, SMS…) </li></ul><ul><l...
Twitter Micro Blogs <ul><li>Twitter: </li></ul><ul><ul><li>Best known of the micro-blogging applications </li></ul></ul><u...
Do It Yourself (20 Minutes) <ul><li>Time try out some of the applications that have been mentioned </li></ul><ul><li>Try t...
Discussion (10 Minutes) <ul><li>So what are the challenges of Web 2.0 for information  </li></ul><ul><li>professionals? </...
Web 2.0 Backlash <ul><li>When significant new things appear: </li></ul><ul><ul><li>Enthusiasts / early adopters predict a ...
Learning and Teaching 2.0 <ul><li>E-learning 2.0 </li></ul><ul><li>Web technologies are shaping education </li></ul><ul><l...
Safe Experimentation <ul><li>Are you interested in using Web 2.0 in your organisation? </li></ul><ul><li>Worried about cor...
Staff Development <ul><li>There's a need for your staff to: </li></ul><ul><ul><li>Understand what Web 2.0 is about </li></...
Some Low Hanging Fruit… <ul><li>Librarything provides a good example of a Web 2.0 service: </li></ul><ul><ul><li>Catalogue...
Other Ideas <ul><li>RSS feeds, create them and use them </li></ul><ul><li>Wikipedia </li></ul><ul><li>Secondlife, Cybrary ...
Risk Managment <ul><li>Take a risk management approach to your evaluation of Web 2.0 technologies (as we do with IWMW) </l...
Conclusions <ul><li>Web 2.0 can provide real benefits for our users, however organisations tend to be conservative </li></...
Questions?
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Blogs, Wikis and more: Web 2.0 demystified for learning and teaching professionals

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Presentation (Blogs, Wikis and more: Web 2.0 demystified for learning and teaching professionals) given by Marieke Guy, UKOLN at Eastern RSC event: on Wednesday 25th February from 11:00 - 12:00 .

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Blogs, Wikis and more: Web 2.0 demystified for learning and teaching professionals

  1. 1. UKOLN is supported by: Blogs, Wikis and more: Web 2.0 demystified for learning and teaching professionals Eastern RSC event Wednesday 25th February from 11:00 - 12:00. Marieke Guy Research Officer www.bath.ac.uk This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
  2. 2. Introduction to UKOLN <ul><li>UKOLN is a National centre of expertise in digital information management </li></ul><ul><li>Library and cataloguing background </li></ul><ul><li>Located at the University of Bath </li></ul><ul><li>Funded by JISC and MLA to advise UK HE and FE communities and the cultural heritage sector </li></ul><ul><li>Many areas of work including: </li></ul><ul><ul><li>Digital preservation: DCC </li></ul></ul><ul><ul><li>Metadata, registry work </li></ul></ul><ul><ul><li>Repositories: eBank, Intute, SWORD, DRIVER </li></ul></ul><ul><ul><li>Dissemination: Ariadne, International Journal of Digital Curation </li></ul></ul><ul><ul><li>eScience: eCrystals….etc. </li></ul></ul>
  3. 3. Introduction to Me <ul><li>Been at UKOLN 9 years </li></ul><ul><li>Now a remote worker </li></ul><ul><li>Member of the Community & Outreach Team </li></ul><ul><li>Currently working on: </li></ul><ul><ul><li>Good APIs project </li></ul></ul><ul><ul><li>Chair of the Institutional Web Management Workshop </li></ul></ul><ul><ul><li>Cultural heritage work </li></ul></ul><ul><li>Previous roles/projects include: </li></ul><ul><ul><li>JISC-PoWR, JISC Standards Catalogue, QA Focus, SPP Project Manager, ePrints UK project manager, Public Library Focus work, NOF-digitise, Web Magazines </li></ul></ul>
  4. 5. Workshop Programme <ul><li>Presentation on Blogs, Wikis and more </li></ul><ul><ul><li>20 minutes </li></ul></ul><ul><li>Do It Yourself - A chance for you to try out some of the tools </li></ul><ul><ul><li>20 minutes </li></ul></ul><ul><li>Presentation/Discussion on Challenges of Web 2.0 for learning and teaching professionals </li></ul><ul><ul><li>15 minutes </li></ul></ul><ul><li>Final Feedback Any final feedback, questions, comments etc. </li></ul><ul><ul><li>5 minutes </li></ul></ul><ul><ul><li>Will use this logo when it’s time for questions </li></ul></ul>
  5. 6. Workshop Resources <ul><li>All resources (and more) linked with Delicious tag: http://delicious.com/mariekeguy/rsc-eastern-200802 </li></ul><ul><li>Wiki for you to work on </li></ul><ul><li>Slides at: http://www.slideshare.net/MariekeGuy/blogs-wikis-and-more-web-20-demystified-for-learning-and-teaching-professionals </li></ul>
  6. 7. So…What is Web 2.0? <ul><li>Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” </li></ul>Web2MemeMap, Tim O’Reilly, 2005 <ul><li>Characteristics Of Web 2.0 </li></ul><ul><ul><li>Network as platform </li></ul></ul><ul><ul><li>Always beta </li></ul></ul><ul><ul><li>Clean URIs </li></ul></ul><ul><ul><li>Remix and mash-ups </li></ul></ul><ul><ul><ul><li>Syndication (RSS) </li></ul></ul></ul><ul><ul><li>Architecture of participation </li></ul></ul><ul><ul><ul><li>Blogs & Wikis </li></ul></ul></ul><ul><ul><ul><li>Social networking </li></ul></ul></ul><ul><ul><ul><li>Social tagging (folksonomies) </li></ul></ul></ul><ul><ul><li>Trust and openness </li></ul></ul>
  7. 9. Blogs Flickr: http://www.flickr.com/photos/cecio/259559422/
  8. 10. Blogs <ul><li>A blog is a Web log, online diary </li></ul><ul><li>Professionals are increasingly using blogs to describe what they are doing </li></ul><ul><li>A social phenomenon of the 21 st Century </li></ul><ul><li>Key characteristics are openess, collaboration and syndication </li></ul><ul><li>There is a need for information professionals to: </li></ul><ul><ul><li>Understand blogging and related technologies (e.g. RSS, Technorati) </li></ul></ul><ul><ul><li>Be able to find resources in the 'Bloggosphere' </li></ul></ul><ul><ul><li>Explore how to use blogs to support business functions (support users, staff & organisation) </li></ul></ul>
  9. 11. Why Blog? <ul><li>Community of learning and teaching professionals </li></ul><ul><li>Long tradition of sharing experiences and knowledge </li></ul><ul><li>New issues – need to find new communities </li></ul><ul><li>Blogs can be a timely way to </li></ul><ul><ul><li>Offer advice and commentary </li></ul></ul><ul><ul><li>Make new connections </li></ul></ul><ul><ul><li>Record discussion over time </li></ul></ul><ul><ul><li>Also provide a different view to email discussion threads </li></ul></ul>
  10. 12. Reading Blogs <ul><li>There are lots of dedicated blog readers </li></ul><ul><li>You can sign up for RSS feeds to be alerted to changes </li></ul><ul><li>Try not to be distracted by adverts etc </li></ul>Web 2.0 Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page. http://www.bloglines.com/myblogs
  11. 13. L&T Blogs <ul><li>Lots of Individuals creating blogs: Terry Wassall , Alan Lavine, Brian Lamb, Scott Leslie, Stephen Downes </li></ul><ul><li>Lots of themed blogs: e-learning, e-publishing, technologies, research, green issues </li></ul><ul><li>Lots of institution/school/college specific blogs </li></ul><ul><li>Some subject specialist blogs </li></ul><ul><li>UK academic librarians and information professionals bloggers list (lis-bloggers) – still relevant </li></ul><ul><li>Hot Stuff 2.0 – great list of library related blogs (over 800) collated by Dave Pattern </li></ul>
  12. 14. Visual Arts learning http://www.accessart.org.uk/wordpress/
  13. 15. RSC blog http://rscmediablog.blogspot.com/
  14. 16. Intute - http://www.intute.ac.uk/blog/
  15. 17. Doug Belshaw - http://dougbelshaw.com/blog/
  16. 18. Using Blogs <ul><li>Blogs are very interconnected with each other (bloggers discuss other blog postings, blogrolls etc.). </li></ul><ul><li>This can help to provide feedback; measure impact; engage in discussions; etc. </li></ul><ul><li>Web Monkey extension can give blog comments on your pages </li></ul><ul><li>Technorati can help find blog articles, etc. </li></ul><ul><li>A search for “university learning teaching” returns 26 hits, some student blogs, </li></ul><ul><li>The comments field can allow you to engage in discussions </li></ul><ul><li>Time for you to establish a blog? </li></ul>
  17. 19. Ideas for Blogs <ul><li>A news blog (course announcements etc.) </li></ul><ul><li>From the Teacher/Lecturer’s Desk </li></ul><ul><ul><li>Blogging about your daily work, provides transparency and openness </li></ul></ul><ul><li>L&T Resources blog (links to applications etc.) </li></ul><ul><li>Special projects blog/ Task groups blog </li></ul><ul><ul><li>Group of learners in a class, encouraged and facilitated by a teacher, group of relatively dedicated life-long learners </li></ul></ul><ul><ul><li>Use with syndication technologies to enable groups of learners and teachers to keep track of new posts </li></ul></ul><ul><li>Reflective blog (use as a ‘try it out’ experience) </li></ul><ul><li>Professional Development blog </li></ul><ul><ul><li>Chronicle your daily activities, identify progression, achievements, use it for annual appraisal </li></ul></ul>
  18. 20. A Few Issues… <ul><li>Institutional Issues – e.g. Can you have a corporate voice, do you want one? </li></ul><ul><li>Technical Issues – e.g. What software will you use? </li></ul><ul><li>Barriers to making the decision to blog e.g. Do you want all your thoughts to be accessible to all? What about an internal blog? </li></ul><ul><li>Barriers to getting started </li></ul><ul><li>Gaining momentum e.g. A huge number of blogs are not read and become deserted by their writers </li></ul><ul><li>Keeping your momentum! e.g. Will you be able to come up with content? </li></ul><ul><li>Stopping? </li></ul><ul><li>Right person for the job! </li></ul>
  19. 21. Gaining Momentum <ul><li>Participate: embed yourself in the community, social networks e.g. Ning, Facebook (need to be aware of privacy issues, ownership of data, dangers of data lock-in) </li></ul><ul><li>Identify and follow other blogs </li></ul><ul><li>Get a great feed reader like Google Reader </li></ul><ul><li>Link, a lot, especially to other blogs </li></ul><ul><li>Comment, and use your URL when you do </li></ul><ul><li>Be fairly shameless in self-promoting: “I like what you’re saying but over on our e-learning blog we’ve taken a different approach..” </li></ul><ul><li>Spread the URL around </li></ul>
  20. 22. Keeping Momentum <ul><li>Use Technorati, Google Blog search, etc </li></ul><ul><li>Start to embed these in people’s lives by reporting </li></ul><ul><li>Make sure you post regularly, and with high quality: </li></ul><ul><ul><li>Don’t post because you haven’t done one in a while... </li></ul></ul><ul><ul><li>Do post because you’ve got something to say </li></ul></ul><ul><li>If you’re losing momentum, maybe there’s a reason? </li></ul><ul><li>Do some evaluation of your blog: ask readers </li></ul><ul><li>Look for co-authors. Guest posts. You may be surprised! </li></ul><ul><li>if it’s getting stale, try some alternative approaches: </li></ul><ul><ul><li>Interviews, podcasts, surveys or polls </li></ul></ul><ul><ul><li>Video or other media embedding, live blogging </li></ul></ul><ul><li>...be creative, and copy other people </li></ul>
  21. 23. Wikis Flickr: http://www.flickr.com/photos/cogdog/1627257/
  22. 24. Wikis <ul><li>Wikis are collaborative Web-based authoring tools –read state and write state </li></ul><ul><li>They can be used for: </li></ul><ul><ul><li>team work and collaborative papers (avoiding emailed MS Word file around) </li></ul></ul><ul><ul><li>Note-taking and social discussions at events </li></ul></ul><ul><ul><li>As an easy way to set up a group Web site </li></ul></ul><ul><ul><li>A great e-learning tool </li></ul></ul><ul><li>Uses a simple markup language (wikitext or wikisyntax) </li></ul><ul><li>Ability to compare previous versions of a page, revert back and track who edited the page </li></ul><ul><li>Many allow users to discuss issues prior to making changes </li></ul><ul><li>Increasing popularity in the public sector </li></ul>
  23. 25. Wikipedia <ul><li>Easy to create </li></ul><ul><li>Provides high-profile information (Google-friendly) </li></ul><ul><li>Allows the community to enhance and develop content </li></ul><ul><li>Does your institution have an entry? </li></ul><ul><li>Who will edit it? </li></ul>
  24. 26. Wiki Issues <ul><li>Vandalism, spam </li></ul><ul><li>Wiki etiquette </li></ul><ul><li>Searching (more tagging needed), archiving (ephemeral), organisation of pages – no heirarchy </li></ul><ul><li>Mark up – no standardisation…yet – training implications </li></ul><ul><li>Stopping your wiki from becoming an unmaintained storehouse of out-of-date information! </li></ul><ul><li>Organisational Culture - Freedom to move away from usual design, protocols, habits </li></ul><ul><li>Resources - Staff training, time, costs </li></ul><ul><li>Remember that Learning is inherently social </li></ul>
  25. 27. Potential for Learning <ul><li>Students </li></ul><ul><li>Group project work and peer-to-peer activities </li></ul><ul><ul><li>Course collaboration </li></ul></ul><ul><ul><li>e-portfolios </li></ul></ul><ul><ul><li>research </li></ul></ul><ul><li>Comments section, suggestion box </li></ul><ul><li>FAQs, Commonly asked questions (reference or general) </li></ul><ul><li>Good for reflection on written work - critical assessment and peer review </li></ul><ul><li>Workshops </li></ul><ul><li>Integration with Moodle </li></ul>
  26. 28. Social Web
  27. 29. Social Networks <ul><li>Sharing and community are what Web 2.0 is all about </li></ul><ul><li>Some of the most famous networks are MySpace, Facebook, del.icio.us, Frappr and Flickr </li></ul><ul><li>Learning and teaching is a social network in itself so the implications for it are huge </li></ul><ul><li>Elgg - http://elgg.org/ </li></ul><ul><li>Tagging – allows users to add keywords to items </li></ul><ul><ul><li>Created by groups/communities who are the resource users </li></ul></ul><ul><ul><li>Natural language – common understanding </li></ul></ul><ul><ul><li>No hierarchy, feedback </li></ul></ul><ul><li>RSS Feeds </li></ul>
  28. 30. Sharing - Flickr <ul><li>Web 2.0 includes community-building </li></ul><ul><li>You can help support your community-building by making it easy to share photos at events (e.g. this seminar) </li></ul><ul><li>Simply suggest a tag and encourage delegates to upload their photos with this tag </li></ul><ul><li>Flickr Commons </li></ul>Web 2.0 http://www.flickr.com/photos/westmontlibrary/176505152/
  29. 31. Sharing – Delicious <ul><li>Another aspect of sharing is sharing bookmarks </li></ul><ul><li>This can be used to: </li></ul><ul><ul><li>Manage your bookmarks </li></ul></ul><ul><ul><li>Allow others to contribute resources </li></ul></ul><ul><ul><li>Allow lists of bookmarks to be repurposed </li></ul></ul><ul><ul><li>Carry out impact analysis </li></ul></ul>Web 2.0 Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource? http://del.icio.us/mariekeguy/rsc-eastern-200802/
  30. 32. Sharing - Slideshare http://www.slideshare.net/MariekeGuy <ul><li>Many other resources can be shared e.g.: </li></ul><ul><li>Slides </li></ul><ul><li>Photos </li></ul><ul><li>Maps </li></ul><ul><li>Video </li></ul><ul><li>Travel info </li></ul><ul><li>Events info </li></ul><ul><li>Music </li></ul><ul><li>Etc. </li></ul>
  31. 33. Google Maps/Mashups <ul><li>Web 2.0 provides valuable opportunity to provide mapping & location services: </li></ul><ul><ul><li>Embedding Google maps on your Web sites </li></ul></ul><ul><ul><li>Developing rich services using this </li></ul></ul><ul><ul><li>Providing location metadata / microformats which can be processed by simple browser tools </li></ul></ul>Web 2.0 http://www.ukoln.ac.uk/web-focus/events/ workshops/webmaster-2007/maps/ http://www.talis.com/tdn/competition
  32. 34. Creative Commons <ul><li>Creative Commons offers copyright holders licences to assign to their work </li></ul><ul><li>The licences aim to clarify the conditions of use and avoid many of the problems current copyright laws pose when attempting to share information. </li></ul><ul><li>CC maximises impact of work </li></ul>Web 2.0 Openess is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
  33. 35. Facebook <ul><li>The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions </li></ul><ul><li>Facebook: </li></ul><ul><ul><li>A social networking Web site </li></ul></ul><ul><ul><li>Had the largest number of registered users among college-focused sites with over 30 million members worldwide </li></ul></ul><ul><ul><li>Ranked between top 10–20 Web sites </li></ul></ul><ul><ul><li>Seventh most visited site in the US </li></ul></ul>
  34. 36. Podcasts <ul><li>Podcasts are syndicated MP3 files </li></ul><ul><li>New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader </li></ul><ul><li>Resources can be accessed via iTunes </li></ul>Web 2.0 http://www.podanza.com/podcast/... The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
  35. 37. Communication <ul><li>Realtime discussion is a key part of the Web 2.0 and the .net generation (IM, SMS…) </li></ul><ul><li>Can be used by patrons, chat reference services with transcript </li></ul><ul><li>How much effort does it take to provide an instant messaging service for your library? </li></ul><ul><li>Try Gabbly.com </li></ul><ul><li>What about Skype? </li></ul>Web 2.0 http://www.gabbly.com/
  36. 38. Twitter Micro Blogs <ul><li>Twitter: </li></ul><ul><ul><li>Best known of the micro-blogging applications </li></ul></ul><ul><ul><li>Web application, with desktop & mobile clients </li></ul></ul><ul><li>Uses: </li></ul><ul><ul><li>Community-building </li></ul></ul><ul><ul><li>Support from your peers </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>… </li></ul></ul>
  37. 39. Do It Yourself (20 Minutes) <ul><li>Time try out some of the applications that have been mentioned </li></ul><ul><li>Try to keep in mind how this could be applied in your working environment </li></ul><ul><li>Any problems just communicate in the chat area </li></ul>http://rsc-eastern-200802.wetpaint.com/page/Tasks
  38. 40. Discussion (10 Minutes) <ul><li>So what are the challenges of Web 2.0 for information </li></ul><ul><li>professionals? </li></ul><ul><li>The top 5 challenges for the learning and teaching community? </li></ul><ul><li>Possible ways that you can meet these challenges </li></ul><ul><li>Best to write thoughts in notepad, refresh wiki page, paste </li></ul><ul><li>onto wiki then save </li></ul>http://rsc-eastern200802.wetpaint.com/page/Challenges http://rsc-eastern200802.wetpaint.com/page/Meeting_Challenges
  39. 41. Web 2.0 Backlash <ul><li>When significant new things appear: </li></ul><ul><ul><li>Enthusiasts / early adopters predict a transformation of society </li></ul></ul><ul><ul><li>Sceptics outline the limitations & deficiencies </li></ul></ul><ul><li>There’s a need to: </li></ul><ul><ul><li>Promote the benefits to the wider community (esp. those willing to try if convinced of benefits) </li></ul></ul><ul><ul><li>Be realistic and recognise limitations </li></ul></ul><ul><ul><li>Address inappropriate criticisms, avoid the chasm in the Gartner curve </li></ul></ul>
  40. 42. Learning and Teaching 2.0 <ul><li>E-learning 2.0 </li></ul><ul><li>Web technologies are shaping education </li></ul><ul><li>It has been said that the impact of Technology is often overestimated in the short term and underestimated in the long-term. </li></ul><ul><li>Users will bypass processes and institutions that they perceive to be slow, unresponsive, unappealing and irrelevant in favour of a more direct approach to services offered by others that just might be 'good enough' for what they need to do. </li></ul><ul><li>http://www.jisc.ac.uk/media/documents/programmes/digitalrepositories/web2-content-learning-and-teaching.pdf </li></ul>
  41. 43. Safe Experimentation <ul><li>Are you interested in using Web 2.0 in your organisation? </li></ul><ul><li>Worried about corporate inertia, power struggles, etc? </li></ul><ul><li>What you need is a deployment strategy: </li></ul><ul><ul><li>Addressing business needs </li></ul></ul><ul><ul><li>Low-hanging fruits </li></ul></ul><ul><ul><li>Encouraging the enthusiasts </li></ul></ul><ul><ul><li>Gain experience of the browser tools – and see what you’re missing! </li></ul></ul><ul><ul><li>Staff training and development </li></ul></ul><ul><ul><li>Address areas you feel comfortable with </li></ul></ul><ul><ul><li>Risk management strategy </li></ul></ul><ul><ul><li>… </li></ul></ul>
  42. 44. Staff Development <ul><li>There's a need for your staff to: </li></ul><ul><ul><li>Understand what Web 2.0 is about </li></ul></ul><ul><ul><li>Learn how to make use of Web 2.0 </li></ul></ul><ul><li>This is all subject to constraints of lack of time; resources; etc. </li></ul><ul><li>The Learning 2.0 Podcasts Web sites provides a useful resources for learning about new tools, techniques, etc. </li></ul>Deployment Challenges http://podcasts.alablog.org/blog/ _archives/2006/4/12/1881517.html
  43. 45. Some Low Hanging Fruit… <ul><li>Librarything provides a good example of a Web 2.0 service: </li></ul><ul><ul><li>Catalogue your books </li></ul></ul><ul><ul><li>AJAX interface </li></ul></ul><ul><ul><li>Exploit data provided by the community </li></ul></ul><ul><ul><li>Export capabilities </li></ul></ul><ul><ul><li>Other books you may like </li></ul></ul><ul><ul><li>Implications for reader recommendations </li></ul></ul><ul><ul><li>… </li></ul></ul>http://www.librarything.com/
  44. 46. Other Ideas <ul><li>RSS feeds, create them and use them </li></ul><ul><li>Wikipedia </li></ul><ul><li>Secondlife, Cybrary city </li></ul><ul><li>Slideshare </li></ul><ul><li>Bookmarks - delicious, citeulike, connotea </li></ul><ul><li>Mashups </li></ul><ul><li>Folksonomies – different ways of organising information </li></ul><ul><li>YouTube – video, streaming of video </li></ul><ul><li>Ask your students what they are doing </li></ul>
  45. 47. Risk Managment <ul><li>Take a risk management approach to your evaluation of Web 2.0 technologies (as we do with IWMW) </li></ul><ul><ul><li>Establish Agreements </li></ul></ul><ul><ul><li>Use well-established services: Google & Delicious are well-established and have financial security. </li></ul></ul><ul><ul><li>Notification: warnings that services could be lost. </li></ul></ul><ul><ul><li>Engagement: with the user community: users actively engage in the evaluation of the services. </li></ul></ul><ul><ul><li>Provision of alternative services </li></ul></ul><ul><ul><li>Use in non-mission critical areas: not for bookings! </li></ul></ul><ul><ul><li>Long term experiences of services: usage stats </li></ul></ul><ul><ul><li>Availability of alternative sources of data: e.g. standard Web server log files. </li></ul></ul><ul><ul><li>Data export and aggregation: RSS feeds, aggregated in Suprglu, OPML viewers, etc. </li></ul></ul>
  46. 48. Conclusions <ul><li>Web 2.0 can provide real benefits for our users, however organisations tend to be conservative </li></ul><ul><li>We therefore need: </li></ul><ul><ul><li>Advocacy </li></ul></ul><ul><ul><li>To listen to users' concerns </li></ul></ul><ul><ul><li>To address users' concerns e.g. risk management </li></ul></ul><ul><ul><li>A change of culture </li></ul></ul><ul><li>We can all benefit by adopting Web 2.0 principles of openness and sharing. So let us </li></ul><ul><ul><li>Share our advocacy resources, risk management techniques, etc. </li></ul></ul><ul><ul><li>Develop your own social network based on openness, trust, collaboration, .. </li></ul></ul>
  47. 49. Questions?

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