5. SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
6. It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.
Photo by Kris Hoet
7. The CONVERSATIONS are powered by…
• Blogs
• Online Chat & Listservs
• RSS
• Widgets
• Wikis
• Social Networks
• Social Bookmarks
• Message Boards
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
10. Reason #1
SOCIAL NETWORKING SITES ARE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO – AHEAD OF PERSONAL
E-MAIL.
Nielsen, Global Faces & Networked Places, 2009
11. Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009
12. Reason #3
TIME SPENT ON SOCIAL NETWORKS IS GROWING
AT 3X THE OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
13. IT’S NOT A FAD. IT’S A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE.
The old
communication
model was a
MONOLOGUE.
A >>> B
15. By 2010, MILLENIALS/GEN Y-ERS
will outnumber BABY BOOMERS.
MEET YOUR FUTURE EMPLOYEES,
PARTNERS, CFOs, CEOs.
They already wield $350 BILLION/
YEAR in direct spending power.
16. What are some of the advantages
of Web 2.0 & social media?
17. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B
18. Some more ADVANTAGES…
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Quickly change
• Connection
19. How do I get on the
Web 2.0 & social media train?
20. A. Listen
• Immerse yourself in conversations
• Visit social sites to observe
• Ask your coworkers, kids who…
B. Participate
• Remember it’s a dialogue not a
monologue
C. Getting Started
• Set up a profile
• Friend 25 people you know
• Begin to converse
21. D. Traffic Signs
• Privacy: Customize what the
public and your 'Friend' lists
can see about you
(professional v. personal)
> Create ‘Friend’ groups
> Edit privacy settings
• Etiquette: Once you’re riding
the social media highway,
remember to obey common
internet traffic rules of thumb
• Policy: Obey or set company
guidelines for participation
22. E. Test Drive
• 7 million users > 1,382%
increase in one year >
largest age group is 35-49
• It’s simple
> Communicate short (140-
character) bursts of
information to the people
that subscribe to your
updates
> These updates are known
as “tweets.”
26. How do I get started? 3. FIND OR FOLLOW FRIENDS
& GROUPS
27. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
Tweetdeck
• Runs on your
desktop
• Multiple
accounts
• Friend & search
columns
• Facebook &
Myspace
• iPhone app
28. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
29. How do I get started? 5. LEARN THE TWITTERVERSE
FOLLOWING
Shortened URL
TweetUp
@username
DM (Direct RT (Retweet)
Message)
TWEET
#HASHTAG
30. How is the VSCPA involved
in Web 2.0 & social media?
31. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
> RSS
> Podcasts
> Blog (CPACafe.com)
> Microblog (Twitter.com/VSCPANews)
> Photo sharing (Flickr.com)
> Video, Videocasts (YouTube. Coming Soon!)
> Social networking (LinkedIn, Facebook groups)
> Online communities targeted to different
practice areas, including e-mail listserves
> Visit “Social Media” section
of www.vscpa.com
32. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
www.cpablogger.com >
www.cpasuccess.com >
http://bigfouralumni.blogspot.com/
• Videos & Media:
www.financialfitness.com >
www.aicpa.org/Media+Center/ >
www.feedthepig.com
• Learning: www.cpalearning2.com
33. RESOURCES on social media
Blogs
•www.TypePad.com
•www.WordPress.com
•www.BlogLines.com
Microblogging/Tracking
•Twitter: www.Twitter.com
•TweetDeck: www.TweetDeck.com
•TwitterBerry: www.orangatame.com/products/twitterberry/
•HootSuite: www.HootSuite.com
•Tweetie: www.atebits.com/tweetie-iphone/
•Hashtag: http://hashtag.org
•Google Alerts: www.google.com/alerts
34. RESOURCES on social media
Social networks
•Facebook: www.Facebook.com
•LinkedIn: www.LinkedIn.com
•Plaxo: www.Plaxo.com
•HubStreet: www.HubStreet.com (a new one
for CPAs and lawyers)
Multimedia sharing sites
• YouTube: www.YouTube.com (videos)
• Flickr: www.Flickr.com (photos)
• Picasa: Picasa.Google.com (photos)
• SlideShare: www.Slideshare.com (slidedecks)
35. RESOURCES on social media
Podcasting
• iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
• Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
• PB Wiki: www.PBWiki.com
• WikiSpaces: www.WikiSpaces.com
Virtual worlds
• Second Life: www.SecondLife.com
36. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews