Tracy Terry Owner/President, Trust eMedia 262-203-1482 www.trustemedia.comSOCIAL MEDIAfor newbies
THE BASICS OF SOCIAL MEDIA Social Networks Blogs Forums Bookmarks RSS Feeds Comments Videos and Photos Publishing Tools
SOCIAL NETWORKSPeople with common interests engaging in conversation and developing relationships.
POPULAR SOCIAL NETWORKSFacebook, Twitter and Linkedin - Most popularSome other social media networks:
LIST OF SOCIAL MEDIA NETWORKSPlurk PlaxoTwitter BiznikHi5 Fast Pitch NetworkingMybloglog qAliasMySpace TwibesFacebook TechnoratiLinkedIn Identi.caSquidoo BrightKiteFourSquare Friend FeedFriendster JaikuPosterous Meme.yahoo.comMyeWeb StreetmavensBlackPlanet ShoutemTagged You arePropeller KoornkBeboYelpNingMerchantCircle
BLOGSA type of “online diary” maintained on a regular basis with information, news, events, photos, etc. for people to read and leave comments on.
LIST OF BLOGGING SITES GreatestJournal.com Blog.com Squarespace.com InsaneJournal.com Blog Ladder.com Terapad.com JorunalFen.net Blogger.com Tooum.com LiveJournal.com Blogr.com Tumblr.com Blogabond.com BlogSpirit.com. Weebly.com BlogCheese.com Blogster.com Windows Live Spaces BusyThumbs.com BlogYx.com. Vox.com Freevlog Bloki.com Xanga.com Trippert.com Bravenet.com Yahoo 360 Ufem.com ClearBlogs.com Zoomshare.com Word Count Journal.com Etribes.com Xanco.com Blogetery.com Multiply.com BlogRox.com Netcipia.com Blogsome.com Open Diary.com Edublogs.com ShoutPost.com What does your WordPress.com SoulCast.com business have to say?
FORUMSAn internet forum or message board is an online discussion site. People participating develop social bonds and interest groups.
WHAT’S IN A FORUM?Most common topics on forums include questions, comparisons, polls of opinionas well as debates.They are already out there talking about you.Your participation can leverage the discussion, allow you to notice the good and badabout your company and where changes or training may need to be made, and will allowyou to respond to anything negative showing customers that you care about them andwill make good on their concerns. They will in turn respect and trust you and becomerepeat customers.
BOOKMARKSSocial Bookmarking is a method for internet users to store, organize, and share links to web pages.
SOCIAL BOOKMARKING SITES i89.us Hyperlinkomatic.com del.icio.us() Backflip.com IKeepBookmarks.com Furl.net BlinkPro.com Linkroll.com Linktopia.com Simpy.com BlogMarks.net Ma.gnolia.com Spurl.net Bluedot.us Mister-Wong.com SyncOne.net BmAccess.net Netvouz.com URLex.info BuddyMarks.com Nextaris.com Blog-buzz.com Chipmark.com SocialBookmarking.org Digg.com Connectbeam.com StumbleUpon.com Netscape.com Connectedy Unalog.com Newsvine.com Connotea.org. WireFan.com Reddit.com Diigo.com Xilinus.com Shoutwire.com Excites.com Yahoo! My Web Thoof.com Feedmelinks.com BlinkList.com GetBoo.com Clipclip.org Givealink.org Clipmarks.comJoin social bookmarking sites to share web urls with your connections.You can also vote up your own web urls.
RSS FEEDS RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. (per Wikipedia)
HOW TO USE RSS FEEDSYou can use RSS Feeds in your social media strategy.Check your subscriptions and RSS feeds on a regular basis. Monitor all updates and then share and tweet anything that would be of interest to your followers.There are many programs out there to help you manage your RSS feeds, such as NetVibes and Google Reader.
COMMENTSA comment is a written remark often related to an added piece of information, or an observation or statement.
IMPORTANCE OF COMMENTSYou should always allow comments on all of your social engagement activities.Don’t be afraid of the negative. Address it and earn a valid reputation and trust.Social media networking is engaging in the conversation that is already out there.Allow readers to comment, learn from the comments, and be a part of them.
VIDEO AND PHOTO SHARING SOCIAL SITESThere are several video and photo sharing social sites on the web.YouTube, Flickr and Vimeo are among the most popular.Here you can post your company videos, viral videos, and upload photographs fromyour place of business, events, happy customers, projects completed, etc.People love visual photos and video has taken the web by storm. Now we don’t justblog. We vlog.
SHARE YOUR CONTENTSocial publishing tools allow you to share documents, PowerPoint presentations and PDFs. This is another social area where you can expand your reach.For example, create PowerPoint presentations of projects completed, photos from an event, etc. and post them here to share with the world.
THINGS TO REMEMBER Don’t be afraid of new media. Learn to manage this fear. Realize there is a new type of consumer who only puts in his/her face what he or she wants in his/her face. Try to unlearn what you have previously learned. It’s a whole new ballgame out there. Listen to what your customers are saying. Engage your customers. No one cares about you, except you. It is all about them. Provide valuable content for your followers/fans. Keep them interested with topics they would be interested in. You can include your promotions and contests. Leverage emotions. Praise other people’s work continuously. They will return the favor. Encourage sharing. Develop relationships with prominent bloggers. Know your audience. Know where to find your audience. Be clear about your objective. Let your content spread. It doesn’t matter where it is. Decide how you will track. Spread of information on the internet? ROI of community? Don’t sound like a press release. Don’t hard sell. Use these methods to pull the customer to you, instead of pushing yourself at them. Be personable.
You’ve got the basics.Now… Get Social!TRACY TERRYTrust eMedia262firstname.lastname@example.org