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Embracing Social Media

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How to effectively embrace social media into your business strategy.

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Embracing Social Media

  1. 1. Embracing Social Media <ul><li>NC3C </li></ul><ul><li>Cord Silverstein </li></ul><ul><li>April 1, 2009 </li></ul>
  2. 4. Social media taxonomy <ul><li>Technologies that allow creation and sharing of </li></ul><ul><li>content </li></ul><ul><ul><li>- Blogs </li></ul></ul><ul><ul><li>- Social networks </li></ul></ul><ul><ul><li>- Social bookmarking </li></ul></ul><ul><ul><li>- Wikis </li></ul></ul><ul><ul><li>- Collaboration tools </li></ul></ul>
  3. 5. Blogs Short for weblog is an online publishing engine and journal. - Business, academic, government and personal - 200 million+ blogs - 120,000 new blogs created today - 1.5 million blog posts today - Adult blog usage grew 163% in 2007 Blogger.com Wordpress.org Livejournal.com
  4. 6. Podcasting - University lectures - PR Releases - Press conferences - News Updates automatically for users Allows for users to listen to what they want when they want. iTunes.com
  5. 7. Social Bookmarking Allows users to share links, information snippets, articles and resources - Recommendations - Comments - Ratings - Tagging for clustering and searching Del.icio.us Digg.com Stumbleupon.com
  6. 9. Social Networks Web sites that bring together users based on interests, friends, etc. - Share - Communicate - Find Facebook.com MySpace.com LinkedIn.com
  7. 10. Video Create, upload and share videos online - No bandwidth issues - Comments - Ratings - Embed on other web sites YouTube.com Hulu.com
  8. 11. Wiki’s Web sites that allow users to collaborate and edit online - Project management - Version control - Total transparency - Everyone is responsible not one person Wikipedia.org Wikispaces.com Wiki.org
  9. 12. How do people keep track of all this?
  10. 13. RSS Really Simple Syndication - Pushes content to users’ readers - Automatically updates - Allows users to get all their information in one place - Puts the user in control of their information Feedburner.com Friendfiend.com
  11. 14. RSS Readers Google Reader, Bloglines, Pageflakes
  12. 15. Key Trends
  13. 16. Key Trends - Microblogs - Fragmentation - Social search - Online reputation - Mobile integration
  14. 17. Micro-blogging - Short text updates - Using computer or mobile phone - Users can gain “followers” Share information easily and quickly Gaining market share Twitter.com
  15. 18. Aggregators <ul><li>- Collect feeds from multiple sites </li></ul><ul><li>- Present in a timeline </li></ul><ul><li>- Examples </li></ul><ul><ul><ul><ul><li>- Friendfeed </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Facebook </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Socialthing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- Profilactic </li></ul></ul></ul></ul>
  16. 19. Disseminators <ul><li>- Push feeds to multiple sites </li></ul><ul><li>- Easy to use </li></ul><ul><li>- Great amount of control </li></ul><ul><li>- Examples </li></ul><ul><ul><ul><ul><li>- Ping.fm </li></ul></ul></ul></ul><ul><ul><ul><ul><li>- hellotxt </li></ul></ul></ul></ul>
  17. 20. Aggregator-disseminator model
  18. 21. Social Search <ul><li>- Targeting specific online communities </li></ul><ul><li>- Engage by targeting users with similar interests </li></ul><ul><ul><li>- Content </li></ul></ul><ul><ul><ul><li>- News, photos, video </li></ul></ul></ul><ul><ul><li>- Products </li></ul></ul><ul><ul><ul><li>- Ratings and reviews </li></ul></ul></ul>
  19. 22. Online Reputation <ul><li>- Organizations reputation is being defined </li></ul><ul><li>- Individuals, singular voices are having impacts </li></ul><ul><li>- Organizations must start listening </li></ul><ul><li>These conversations are taking place whether you are involved in the conversations or not. </li></ul><ul><li>Google is the memory </li></ul>
  20. 23. Mobile <ul><li>- Web based </li></ul><ul><li>- Ease of use </li></ul><ul><li>- Always online </li></ul><ul><li>- QR codes </li></ul>
  21. 24. What’s the need for all this?
  22. 25. Search Engine Shortfall Information Quantity Time All documents Relevant search results Search gap
  23. 26. The Power of Social Media Case Studies
  24. 27. The Good - Name Your Dream Assignment
  25. 28. The Bad - Dunkin Donuts – Power of One Voice
  26. 29. The Ugly - Power to the People
  27. 30. Government Examples
  28. 31. CDC – Engaging effectively
  29. 32. TSA – Opening a dialogue
  30. 33. Intellipedia - A Wiki keeping us safe
  31. 34. Final thoughts on embracing social media Start out by listening The conversations are going to take place with or without you. Embrace the possibilities! Everyone has the opportunity for their voice to be heard.
  32. 35. Thank you! Questions? [email_address] twitter.com/cord

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