Description

1. Music VideoPurposesAnalysis –ArcticMonkeys
Comment on the following aspectsin relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanationin relationto
benefits(promotion,extensionof
income & outlets,synergyopportunities
and strategiesused by producersto
benefitlabel and artist)
Provide any research evidence youcan findthat supportsexplanationsof benefitsfor
artist, record label and audience
Promotional The Arctic Monkeysuse social mediato
promote themselves,suchason twitter.
Theyalsohave theirwebsite thatthey
use to promote theirmusic.Theyalso
have theirmusicvideosthattheyuse to
promote theirmusicontheirYouTube
channel whichhas,as of 07/03/2016,
1,655,041 subscribersand 492,936,475
views.

2. Music VideoPurposesAnalysis –ArcticMonkeys

3. Music VideoPurposesAnalysis –ArcticMonkeys
Extensionof income The Arctic Monkeyssell theirmusicto
make money,sell merchandise,andget
moneyfromtheirYouTube channel.Asof
currenttheydo not dotours to gettheir
income.

4. Music VideoPurposesAnalysis –ArcticMonkeys
Extensionof outlets The Arctic Monkeysmake musicvideos
and endup inthe charts so theyare able
to promote theirmusic.

5. Music VideoPurposesAnalysis –ArcticMonkeys
Synergy The Arctic Monkeysproduce musicvideos
to promote themselves.Thisissynergy
because the filmandmusicmediacome
togetherasone media.

6. Music VideoPurposesAnalysis –ArcticMonkeys
Producers
strategies
A strategyusedbythe record label is
usingthe YouTube service VEVO.VEVOis
a companywhichYouTube usesto putall
the musicon. The videoswill mostlyhave
advertisementsbefore the videowhich
generate abit of moneyforthe record
label.Also,he companyVEVOhasanapp
on the AppStore.