The document discusses key aspects of marketing including the 4 P's of marketing which are product, price, promotion, and place. It defines a target market as a particular group of consumers a product is aimed at. Different types of marketing are described such as e-marketing, word of mouth, and advertisements. E-marketing or online marketing is explained as using websites, email, and social media like Facebook, Twitter, and Instagram to drive sales. The importance of marketing is that it helps get products noticed by the target market and convinces them to choose that product over the competition.

1. And how it works
Zoey Eldridge

2. Marketing:
the action or business of promoting
and selling products or services,
including market research and
advertising.

3. 4 P’s of Marketing
Product
Price
Promotion
Place

5. Target Market:
a particular group of consumers at
which a product or service is
aimed.

6. Types of Marketing:
E-marketing
Word of mouth
Advertisements

7. E-Marketing:
Online Marketing: Advertising
and marketing efforts that use
the Web and email to drive
direct sales via electronic
commerce, in addition to sales
leads from websites or emails.

8. Types of E-Marketing:
 Facebook
 Twitter
 Websites
 Adds on Pandora, Facebook, Apps etc.
 Instagram
 Google

9. Why is Marketing important?
Marking is a way to get your
product out there and to show
your customers or target
market why your product is
better than the competition
and/or why you should buy it.