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The 4P's of marketing consist of product, price, place, and promotion. Product refers to the tangible good or intangible service being offered. Price is what the customer pays and is determined by factors like costs and competition. Place represents where the product can be purchased, both physically and online. Promotion encompasses all communications used to market the product such as advertising, public relations, and sales promotions. Together these 4P's help appeal to consumers and get them to buy or use a product.
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The 4P's of Marketing
Michael E. Parker shares important tips for new business owners looking to market their product or services. the 4 P's of Marketing, or the Marketing Mix is an effective way to deconstruct the pieces of your marketing strategy.
03 marketing mix
The document discusses the marketing mix principles known as the 4Ps - Product, Price, Place, and Promotion. It explains that the 4Ps are controllable variables that must meet the needs of the target market. Each element of the marketing mix is interlinked and must support the others. Pricing generates revenue for the organization, while the other 3Ps represent variable costs. The promotional mix communicates the benefits of products and services to the target market through advertising, public relations, sales promotions, personal selling, and digital channels. Distribution involves getting products to consumers through direct or indirect channels.
Marketing mix 4P's and 5P's
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
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The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
4P's of Marketing
This slide shows the 4P's of marketing with reference to Cadbury. The marketing mix has been explained with the animation of product, price, place and promotion.
4 P's of the Marketing Mix
The 4 P's of Marketing Mix are Product, Price, Place, and Promotion. The marketing mix is a crucial tool that uses the 4 P's to help brands understand what elements must be combined to meet marketing goals and objectives. It ensures the right product is available at the right price in the right place, delivered to customers at the right time and supported by the right kind of promotion.
Four P's of Marketing
The document discusses key concepts in marketing, including the 4 P's of marketing (product, price, place, promotion), different marketing concepts (production, product, selling, marketing), and orientations (holistic, societal). It provides details on each of the 4 P's - what they refer to and examples. It also explains different management orientations like production, product, selling, and marketing concepts and how firms following these concepts operate. The document is meant to introduce students to fundamental marketing terminology and frameworks.
Marketing mix
The document discusses various marketing mix models used to develop marketing strategies. It describes the traditional 4Ps model of product, price, place, and promotion as well as expanded 7Ps and 8Ps models that include additional elements like people, process, physical evidence, packaging, and philosophy. The document also mentions the 4As model and SIVA terminology used in some countries. It provides details on each element of the marketing mix, including definitions of key concepts like product, promotion, place, price, people, process, and physical evidence.
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The 4P's of Marketing
Michael E. Parker shares important tips for new business owners looking to market their product or services. the 4 P's of Marketing, or the Marketing Mix is an effective way to deconstruct the pieces of your marketing strategy.
03 marketing mix
The document discusses the marketing mix principles known as the 4Ps - Product, Price, Place, and Promotion. It explains that the 4Ps are controllable variables that must meet the needs of the target market. Each element of the marketing mix is interlinked and must support the others. Pricing generates revenue for the organization, while the other 3Ps represent variable costs. The promotional mix communicates the benefits of products and services to the target market through advertising, public relations, sales promotions, personal selling, and digital channels. Distribution involves getting products to consumers through direct or indirect channels.
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Presentation on 4 p's
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
4P's of Marketing
This slide shows the 4P's of marketing with reference to Cadbury. The marketing mix has been explained with the animation of product, price, place and promotion.
4 P's of the Marketing Mix
The 4 P's of Marketing Mix are Product, Price, Place, and Promotion. The marketing mix is a crucial tool that uses the 4 P's to help brands understand what elements must be combined to meet marketing goals and objectives. It ensures the right product is available at the right price in the right place, delivered to customers at the right time and supported by the right kind of promotion.
Four P's of Marketing
The document discusses key concepts in marketing, including the 4 P's of marketing (product, price, place, promotion), different marketing concepts (production, product, selling, marketing), and orientations (holistic, societal). It provides details on each of the 4 P's - what they refer to and examples. It also explains different management orientations like production, product, selling, and marketing concepts and how firms following these concepts operate. The document is meant to introduce students to fundamental marketing terminology and frameworks.
Marketing mix
The document discusses various marketing mix models used to develop marketing strategies. It describes the traditional 4Ps model of product, price, place, and promotion as well as expanded 7Ps and 8Ps models that include additional elements like people, process, physical evidence, packaging, and philosophy. The document also mentions the 4As model and SIVA terminology used in some countries. It provides details on each element of the marketing mix, including definitions of key concepts like product, promotion, place, price, people, process, and physical evidence.
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The document discusses the elements of the marketing mix, known as the 4 P's: product, price, place, and promotion. Some theorists have added a 5th P - people - to refer to how a company's level of service and expertise can differentiate it from competitors. The 5 P's of marketing include the original 4 P's plus people, focusing on both products/services and the roles of company employees in the marketing strategy.
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Marketing management involves setting goals and objectives, developing a marketing plan, organizing the marketing function, implementing the plan, and controlling the marketing program. The marketing mix or "4Ps" refers to product, price, place, and promotion - the key elements that a company can control to influence demand for its product. Price considers factors like costs and targeted audience. Place refers to distribution channels both physical and virtual. Promotion communicates the product's value through advertising and public relations. The "4Cs" is an alternative framework that considers cost, convenience, customer value, and communication from the customer's perspective.
1a. the 4 ps of marketing
The 4 P's of Marketing refers to the four elements that make up a marketing mix - Product, Price, Place, and Promotion. All four elements are essential to the success of a marketing plan. The Product element refers to the benefits, quality, features, design, and packaging of a product. Price considers the costs to produce and market a product as well as different pricing strategies. Place is about how and where a product will be distributed and sold. Promotion covers the various ways of communicating the benefits of a product to the target market, such as advertising, public relations, and word-of-mouth marketing. An effective marketing mix balances each of the 4 P's to best reach the target market.
Marketing mix
The 4 P's of marketing are product, place, promotion, and price. These elements work together to achieve customer satisfaction and meet organizational goals. Product refers to the tangible good or service itself and includes decisions around brand name, quality, packaging, and accessories. Place involves getting products to customers through distribution channels, market coverage, inventory management, and transportation. Promotion represents marketing communication efforts like advertising, personal selling, sales promotions, and public relations. Price is the value consumers pay and includes pricing strategy, discounts, and flexibility. Together these 4 P's form the marketing mix that companies use to influence consumer purchase decisions.
Marketing mix
The document discusses the marketing mix, which refers to the set of controllable variables and tactics that a company uses to promote its brand in the market. It identifies the four main elements of the traditional marketing mix as the 4Ps: Product, Price, Place, and Promotion. Each P encompasses various marketing variables. For example, Product includes attributes like quality, design, brand name, and packaging. The marketing mix framework helps companies allocate resources, assign responsibilities, analyze costs and benefits, and communicate effectively. An alternative model, the 4Cs, adopts a customer-centric perspective by focusing on customer solution, cost, convenience, and communication. Factors like the target market and competition influence how companies develop their unique marketing mix
4 ps of marketing
The 4 Ps of marketing mix are product, place, price, and promotion. Product refers to the tangible good or intangible service being offered, including quality, design, and customer service. Place represents the locations where the product can be purchased, including physical locations as well as online. Price concerns the amount customers must pay and factors like pricing strategies and competitiveness. Promotion involves communicating the product's benefits to consumers through advertising, selling, and sales promotions to persuade them.
The 4 p's of marketing
The document discusses the 4 P's of marketing - product, price, place (distribution), and promotion. It describes each of the 4 P's and provides examples of key decisions that fall under each category. Product decisions include brand name, functionality, and packaging. Price decisions include pricing strategy, discounts, and bundling. Distribution decisions cover distribution channels, market coverage, and transportation. Promotion decisions include advertising, personal selling, and marketing communications budget. The 4 P's framework provides a simple and useful way to conceptualize marketing decisions, though its limitations are recognized as marketing has evolved.
Marketing mix 4 ps ppt @ bec doms bagalkotv mba marketing
The document discusses the marketing mix, which consists of 4 Ps - Product, Price, Place, and Promotion. It explains that each element depends on and reinforces the others, so they must be consistent to be effective. A good product coupled with bad communication, or a bad product with good advertising, will both fail. The document then provides more details on each of the 4 Ps and considerations within each element.
Marketing mix
This document discusses definitions and components of marketing mix. It provides definitions of marketing from Kotler, Armstrong, and The Chartered Institute of Marketing that focus on creating and exchanging value for customers. It defines marketing mix as a combination of product, price, place, and promotion that influence consumer purchases. It expands on this with the 7Ps model which also includes people, process, and physical evidence particularly relevant for services. Each P is described in 1-2 sentences with examples. Product refers to goods or services, price is the customer cost, place is distribution/accessibility, promotion uses advertising, public relations, and sales promotions. People considers target markets and business relations. Process covers systems like sales funnel. Physical evidence demonstrates service
Marketing mix
The document discusses the marketing mix for services. It explains that the traditional 4Ps marketing mix of product, price, place, and promotion has been expanded to 7Ps for services. The additional 3Ps are people, physical evidence, and process. People refers to the roles of contact personnel in service delivery. Physical evidence includes the environment where the service is delivered. Process refers to how the service is delivered and any supporting mechanisms. The 7Ps framework provides a holistic way for marketers to develop service offerings by considering all important aspects of the customer experience.
Marketing Mix
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
Marketing mix
The document discusses the marketing mix, which refers to the set of controllable marketing tactics used by a company. The traditional marketing mix includes the 4Ps - Product, Price, Place (distribution), and Promotion. Some expand this to the 7Ps by adding People, Physical Evidence, and Process. The marketing mix involves determining the right product to meet customer needs, setting the proper price, making the product available in the right places, and promoting it effectively to potential customers. A company must consider internal and external factors that influence how it sets its marketing mix strategies.
Marketing
Marketing involves planning and executing the pricing, promotion, and distribution of goods and services to create exchanges between buyers and sellers. The marketing mix consists of the 4 P's: product, price, place (distribution), and promotion. Successful companies tailor their unique combination of these elements to target specific customer groups. Correctly identifying the target market is key to a company's marketing success and sales revenue.
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Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
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This document discusses the marketing mix, also known as the 4Ps of marketing: Product, Price, Place, and Promotion. It provides examples for each P within the context of the airline industry. Specifically, it outlines the different types of products, prices, distribution channels, and promotional strategies that airlines use as part of their marketing efforts.
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This document summarizes the history of coffee and marketing strategies of Barista coffee shops. It discusses how the concept of marketing mix was developed over time, with McCarthy's 4Ps model and Lauterborn's 4Cs model. For Barista, the marketing mix includes competitive pricing, self-service processes, positioning as a place where people can meet, well-trained employees, and strategic location of outlets. Promotion strategies include sales promotions, loyalty programs, and sponsoring events. The target customer segment for Barista is youth aged 15-35 who enjoy socializing over coffee and snacks.
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The 4 P's of Marketing refers to the four elements that make up a marketing mix - Product, Price, Place, and Promotion. All four elements are essential to the success of a marketing plan. The Product element refers to the benefits, quality, features, design, and packaging of a product. Price considers the costs to produce and market a product as well as different pricing strategies. Place is about how and where a product will be distributed and sold. Promotion covers the various ways of communicating the benefits of a product to the target market, such as advertising, public relations, and word-of-mouth marketing. An effective marketing mix balances each of the 4 P's to best reach the target market.
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The 4 P's of marketing are product, place, promotion, and price. These elements work together to achieve customer satisfaction and meet organizational goals. Product refers to the tangible good or service itself and includes decisions around brand name, quality, packaging, and accessories. Place involves getting products to customers through distribution channels, market coverage, inventory management, and transportation. Promotion represents marketing communication efforts like advertising, personal selling, sales promotions, and public relations. Price is the value consumers pay and includes pricing strategy, discounts, and flexibility. Together these 4 P's form the marketing mix that companies use to influence consumer purchase decisions.
Marketing mix
The document discusses the marketing mix, which refers to the set of controllable variables and tactics that a company uses to promote its brand in the market. It identifies the four main elements of the traditional marketing mix as the 4Ps: Product, Price, Place, and Promotion. Each P encompasses various marketing variables. For example, Product includes attributes like quality, design, brand name, and packaging. The marketing mix framework helps companies allocate resources, assign responsibilities, analyze costs and benefits, and communicate effectively. An alternative model, the 4Cs, adopts a customer-centric perspective by focusing on customer solution, cost, convenience, and communication. Factors like the target market and competition influence how companies develop their unique marketing mix
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The 4 Ps of marketing mix are product, place, price, and promotion. Product refers to the tangible good or intangible service being offered, including quality, design, and customer service. Place represents the locations where the product can be purchased, including physical locations as well as online. Price concerns the amount customers must pay and factors like pricing strategies and competitiveness. Promotion involves communicating the product's benefits to consumers through advertising, selling, and sales promotions to persuade them.
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The document discusses the 4 P's of marketing - product, price, place (distribution), and promotion. It describes each of the 4 P's and provides examples of key decisions that fall under each category. Product decisions include brand name, functionality, and packaging. Price decisions include pricing strategy, discounts, and bundling. Distribution decisions cover distribution channels, market coverage, and transportation. Promotion decisions include advertising, personal selling, and marketing communications budget. The 4 P's framework provides a simple and useful way to conceptualize marketing decisions, though its limitations are recognized as marketing has evolved.
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The document discusses the marketing mix, which consists of 4 Ps - Product, Price, Place, and Promotion. It explains that each element depends on and reinforces the others, so they must be consistent to be effective. A good product coupled with bad communication, or a bad product with good advertising, will both fail. The document then provides more details on each of the 4 Ps and considerations within each element.
Marketing mix
This document discusses definitions and components of marketing mix. It provides definitions of marketing from Kotler, Armstrong, and The Chartered Institute of Marketing that focus on creating and exchanging value for customers. It defines marketing mix as a combination of product, price, place, and promotion that influence consumer purchases. It expands on this with the 7Ps model which also includes people, process, and physical evidence particularly relevant for services. Each P is described in 1-2 sentences with examples. Product refers to goods or services, price is the customer cost, place is distribution/accessibility, promotion uses advertising, public relations, and sales promotions. People considers target markets and business relations. Process covers systems like sales funnel. Physical evidence demonstrates service
Marketing mix
The document discusses the marketing mix for services. It explains that the traditional 4Ps marketing mix of product, price, place, and promotion has been expanded to 7Ps for services. The additional 3Ps are people, physical evidence, and process. People refers to the roles of contact personnel in service delivery. Physical evidence includes the environment where the service is delivered. Process refers to how the service is delivered and any supporting mechanisms. The 7Ps framework provides a holistic way for marketers to develop service offerings by considering all important aspects of the customer experience.
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A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
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The marketing mix, also known as the four Ps, refers to the set of controllable tactical marketing tools that a company uses to produce a desired response from its target market. The four Ps include:
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2) Price - The amount customers pay for the product. Pricing must consider costs, perceived value, and competitors. Both too high and too low a price can negatively impact sales.
3) Promotion - Communications to raise awareness and influence customer purchasing decisions. This includes advertising, public relations, social media, and word-of-mouth
Core Concepts of Marketing.pptx
This document discusses the core concepts of marketing including the 4Ps (Product, Price, Place, Promotion). It defines needs, wants and demands and explains concepts like market segmentation, targeting, positioning, and branding. It then covers each of the 4Ps in detail - defining products and product life cycles, different pricing approaches and factors to consider, distribution channels, and various promotional techniques. The goal is to explain these fundamental marketing concepts and frameworks to help learners understand how to develop an effective marketing strategy.
Marketing mix
This document provides an overview of the marketing mix concept. It defines the marketing mix as the combination of factors that can influence a consumer's purchase decision, including the 4Ps of Product, Price, Place, and Promotion. The document discusses how the marketing mix is a set of marketing tools used to promote and sell products in the market. It provides definitions of the marketing mix from various experts and describes the original 4Ps framework developed by McCarthy as well as subsequent expansions to the framework over time.
Marketing mix
The document discusses the marketing mix, also known as the 4Ps of marketing. It begins by explaining the origins of the term "marketing mix," which was first coined in 1953 and further developed in 1960 to describe the four broad categories of product, price, place, and promotion. These four elements, known as the 4Ps, make up the basic components of a marketing plan. The document then provides details on each of the 4Ps, describing what is involved in product, price, place, and promotion decisions for a company's marketing strategy. It notes that while the 4Ps framework was originally developed in the 1960s, it remains the foundation of analyzing a company's marketing mix today.
PowerPoint Presentation on Marketing Mix Marketing Mix.pptx
by
Chandrashekhara N
Dept of Studies and Research in Library and Information Science
Tumkur University, Tumakuru.
Mktg 07
The document discusses the marketing mix, which was first coined in 1953 by Neil Borden as a combination of marketing tools used by companies to satisfy customers and achieve goals. In 1960, E. Jerome McCarthy proposed classifying these tools into four categories - product, price, place, and promotion - which became known as the 4Ps of marketing. The 4Ps refer to the basic components of a marketing plan and include decisions about a product's benefits, pricing, distribution channels, and promotional activities.
The marketing mix
The document discusses the marketing mix, which consists of the 4Ps - product, price, place, and promotion. It explains that these elements form the basis of a marketing strategy and getting the right balance is critical for successfully marketing a product. Product refers to the good or service being offered. Price must be set appropriately based on quality perceptions. Promotion involves advertising and sales initiatives to raise awareness and drive sales. Place refers to distribution channels used to make the product available to consumers. Market research is important to understand customer needs that the marketing mix can be designed to meet.
Marketing mix hansoncollege-sept142016
The document discusses the marketing mix, also known as the 4Ps of marketing. It begins by explaining the origins of the term "marketing mix," which was coined in the 1950s to describe the combination of marketing tools used to satisfy customers. The 4Ps framework was developed in 1960 and classifies marketing tools into four categories: product, price, place, and promotion. Each of the 4Ps represents a key element of a marketing strategy and plan. The document then provides details on common decisions made for each of the 4Ps.
Business Communication
The document discusses various strategies for internal and external business communications as well as marketing. It covers the traditional 4Ps marketing mix model of product, price, place, and promotion and introduces an alternative 4Cs model focused on consumer, cost, convenience, and communication. Corporate image and branding are also addressed. Effective communication strategies include advertising, public relations, and developing a positive brand and corporate image.
Marketing mix
The document discusses the key elements of marketing: research, product development, and communication. It then summarizes the marketing mix, which consists of the 4 P's - product, price, place, and promotion. Product involves the tangible good or intangible service being offered. Price determines how much customers pay. Place covers distribution channels and logistics. Promotion encompasses advertising, sales, and other communication efforts to persuade customers. The marketing mix framework is fundamental in developing a marketing strategy.
Marketing mix
The document discusses the marketing mix, also known as the 4 P's of marketing. It was first coined in 1953 and further developed in 1960 to include the four categories of Product, Price, Place, and Promotion. Product refers to the goods or services being offered. Price is the pricing strategy and cost to customers. Place covers distribution channels and logistics. Promotion encompasses communications and selling activities to persuade customers. Together these four elements form the basic components of a marketing plan.
The Four P’s of Marketing.pdf
The 4 P's of marketing are product, price, place, and promotion. Product refers to the goods or services a company offers customers. Price is the cost to consumers for a product and must consider value, costs, and competitors. Place determines where and how a product is sold and delivered to consumers. Promotion shows customers why they need a product through advertising, PR, and other strategies. An example of each P in marketing is heating services (product), paying more for urban decay makeup (price), Coca-Cola placement in movies (place), and luxury perfume commercials (promotion).
The Marketing Mix Presentation - Abigail Smith
The marketing mix, also known as the 4 P's, consists of product, price, place, and promotion. These elements help define a company's marketing strategy and create value for customers. The document discusses each of the 4 P's - product satisfies customer needs, place is distribution channels, price reflects value to customers, and promotion drives purchases and explains value. Using the marketing mix model, companies can develop and evaluate marketing strategies to best position products for the target market.
3.3. Module 1_ Session 4_ Marketing mIx.pptx
The document discusses the marketing mix concept known as the 4Ps - product, price, place, and promotion. It provides details on each of the 4Ps and how they were developed. An example is then given of how skin care company Nivea applied the 4Ps in launching their Nivea Visage Young product line. Key aspects of Nivea's marketing mix included researching target customers, developing products addressing their needs, effective pricing, wide distribution through retailers, and below-the-line promotions leveraging social media.
Marketing Mix.
This document discusses the marketing mix, which refers to the combination of marketing tools a company uses to satisfy customers and achieve organizational goals. It describes the traditional 4Ps of marketing - product, price, place, and promotion. It also discusses 3 additional Ps: people, process, and physical environment. For each P, key considerations are outlined, such as what to offer for product, pricing strategies, distribution channels for place, and advertising vs. personal selling for promotion. The marketing mix must be tailored based on objectives, products, target markets, and other factors.
The 4 P’s of Marketing
The 4 P's of marketing are the key factors that are involved in marketing a product or service:
1. Product - The goods or services being offered for sale and how they fulfill consumer needs.
2. Price - The cost to consumers and how it is linked to the product's value and competitors' prices.
3. Place - The location where the product is sold and ensuring it is in front of likely consumers.
4. Promotion - Advertising, public relations, and strategies to make consumers aware of the product and reasons to buy it at a certain price.
The 4 P's framework helps companies identify important factors like customer wants, how the product meets needs, competitor differentiation, and
Marketing mix-Types-4 p's,7p's-scope and Importance.
Pure marketing starts with Marketing strategies.a base of marketing strategy to achieve a target market is discussed in marketing mix.A Power point which consists of all information's about what a marketing mix is and what are all its types and how it can be used effectively.
Market plan
This document provides an overview of a group presentation on marketing plans. It discusses key marketing concepts like the marketing mix, 4Ps and 4Cs, target marketing, market segmentation, and marketing strategies. It then gives definitions and examples for each concept. The document outlines developing a marketing plan for a new Columbia Sportswear product - expanding into the snowboard and equipment industry. It analyzes the industry, identifies Columbia's strengths and weaknesses, and provides recommendations around market segmentation, goals, product details, and ensuring product performance.
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
The marketing environment for industrial markets differs from consumer markets in several key ways:
1. The interface level involves key participants like input suppliers, distributors, facilitators, and competitors that directly interact with industrial firms in facilitating production, distribution, and purchases.
2. The publics level includes financial publics, the independent press, public interest groups, the general public, and internal publics that can help or hinder industrial firms' goals.
3. Strategic planning for industrial markets must consider the unique dynamics of the interface level and influence of various publics, unlike strategic planning for consumer markets which focuses more on individual consumers.
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PowerPoint Presentation on Marketing Mix Marketing Mix.pptx
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Tawanda glover presentation
- 1. 4P’s of Marketing Helping the consumer
- 2. 4P’s of marketing The 4P’s of marketing were first used by Neil Borden in 1953 when it was called the marketing mix. Then it received its present name from E. Jerome McCarthy, a prominent marketer in 1960 The 4P’s of marketing consist of product, price, place, and promotion.
- 3. product Is considered to be a tangible object or an intangible service that is mass produced or manufactures on a large scale with a specific volume of units. The standards used to make a product stand out from competing products are product variation, product differentiation, product innovation, and product elimination.
- 4. price Is the amount a customer pays for the product. The price could also include costs such as; installation and any other products or services required. It is determined by a number of factors including market share, competition, material cost, and product identity.
- 5. place Represents the location where a product can be purchased. It includes any physical store as well as virtual stores on the internet. The four main components of place are distribution channel, direct sales, indirect sales, and e-commerce.
- 6. promotion Represents all of the communications that a marketer may use in the marketplace. Promotion can include coupons, direct mail, billboards, and online advertising, as well as any one-time event marketing opportunities. Promotion has four distant elements which are: advertising, public relations, word of mouth, and sales promotion.
- 8. The right combination of these 4 points are used to make a product or service appeal to a consumer to get the consumer to buy or utilize a product or service.