Promotion strategies

1. PROMOTIONAL MIX

2. Marketing Mix
Product
Design
Brand
Logo
Container
Package
Packaging
Warranty
Service
Product lines
Label
Promotional
Mix
Advertising
Personal Sales
Sales promotion
Merchandising
Public Relation
Place
Channels
Coverage
Supply
Location
Inventory
Transportation
Logistics
Price
Price list
Competitors
Credit conditions
Discounts
Wholesaler
Demand
Costs

3. Advertising: A communication that is paid for by an identified
sponsor with the object of promoting ideas, goods, or services
Sales promotion: a set of marketing technologies aimed to
stimulate the demand in particular products and increase brand
awareness
Public relations: the professional maintenance of a favorable
public image by a company or other organization or a famous
person.
Personal sales: is where businesses use people (the "sales force")
to sell products or services.

4. Paid forms of non-personal presentation and promotion of ideas,
goods or services through mass media.
ADVERTISIN
G

5. Advertising media
Newspaper
Television
Movies
Direct mail
Internet
Exterior ads
Magazines
Flyers
Mobile ads

6. Advertising message

7. Save money, find everything

8. HEALTH: Healthy
conscience

9. LOVE AND
ROMANCE:
Cosmetics, perfumes,
hotels, restaurants.

10. ADMIRATION:
“If they recomend it, must be good…

11. PLEASURE AND FUN: bars, parks,
hotels…

12. ADVENTURE: parks, nature…

13. VANITY: expensive
and fancy products

14. SEXUAL MESSAGES

15. Promotion consists of informing and convincing in
a persuasive way the existence of a product, a
brand, an idea, a person, a company or an institution
to the target market to influence an opinion or elicit
a response.
SALES PROMOTION

16. Promotional items
Cupons
Gifts
Discounts
Reward points
Raffles
Contest
Free samples
Testing
SALES PROMOTION

17. Create positive relationships with a
variety of programs designed to
improve, maintain or protect the
company’s image.
Public Relations

18. The division of a business that's responsible for selling
products or services.
Sales force

19. Sales Force Management Decision
Strategy design
and sales force
structure
Recruitment
and selection of
sales force
Sales forcé
trainning
Sales force
supervision
Sales force
evaluation

20. Estructura de la Fuerza de Ventas
Estructura por territorios : Se asigna
un área geográfica para vender toda la
línea de productos o servicios a todos
los clientes de ese territorio.
Estructura por Producto: Los vendedores se
especializan en vender únicamente una parte
de los productos o ciertas líneas de la
compañía.
Se da en empresas con productos numerosos y
complejos.

21. Estructura por Tipos de
Cliente: Los vendedores se
especializan en vender
únicamente a ciertos clientes o
industrias.
Estructuras Complejas :
Combinación de las estructuras anteriores.
Tienda de
Autoservicio
Tiendas de Conveniencia
Tiendas
departamentales
Cadenas
comerciales

22. PUBLICITY:
Información mediática para atraer la atención
hacia la compañía, productos, o personas.
Publicidad no pagada.

23. Thank you