3. Denotation & Connotation
• This double page spread is taken from Cosmopolitan magazine that’s
doing a interview with Jennifer Lawrence, there is a main image of her
that’s taking up the whole left page, she has a direct mode of address,
natural make-up look, she is leaning against a wall and next to her is a
caption. On the second page the headline takes up most of the room
saying “Jennifer’s Mystique” under that there an introduction to the
interview and then the interview itself. The main colours in this article are
red, black and white.
• The image of Jennifer leaning against the wall connotes that she is
relaxed and her natural make-up look connotes she is powerful enough
and doesn't need to hide behind loads of heavy make-up she has a serious
look on her face which connotes that the interview is going to be serious.
The word “mystique” has connotations of glamour, mystery and power
also the fact that they have used her first name makes the interview seem
more personal to the reader.
4. Page One
• The double page spread is an interview with Jennifer which is why
there is a main image taking up the whole left page the image of
Jennifer is a medium close up shot from her shoulders up, the rule
of thirds has been used and the camera angle is eye view from her,
the lighting is coming from her left side making a shadow behind
her. Her clothes and makeup are both very classy as nothing is over
the top and she has a natural look on her that connotes she is
comfortable talking to this magazine. Her face expression is serious
and she has a direct mode of address which connotes that the
interview is personal and serious about her work maybe as her look
suggests she is a powerful women. There is a caption next to the
main image which says “Young, determined and ready to take on
the world” this connotes that she is an up and coming star that
links well with the image of her serious and powerful look these are
both used to let the reader know what the article is about.
5. Page two
• In the article there is a drop capital which stands out as it is a much larger font
than the rest of the text on the page this is used so that the reader will know
that it’s a new paragraph and that the text is important like it is in this article as
it’s the headline the headline is also in serif font which is unconventional
because titles are normally in sans serif font so it stands out more to the
audience.
• On the top right third of the page there is the logo of Cosmopolitan in black
letters and next to it says “upfront” in red capital letters these colours contrast
well and stands out to the audience over the white background, it makes it
look professional as the readers will know that the double page spread is from
them. The wording of upfront is good because it tells the reader that in the
interview they are getting up close and personal. The red is also in the drop cap
J this makes the pages layout look well.
• The article is set out into two columns with gutters between them making it
easier for the audience to read and it looks more neat and professional the
main text is black which makes it stand out and easier to read on the white
background.
• There is white space around the text that’s mostly around the edge of the page
this makes the text easier to read and the layout more professional as the text
doesn't’t look like its slipping off the page.
6. Page Two
• The word “mystique” is the name of one of the roles Jennifer Lawrence
played in the film X-men first class by using this they have incorporated
this element of her career into the article as well as using the fact that the
word connotes power and mystery this targets both people who like
Jennifer and people who like X-men into wanting to read the article.
• In the introduction they talk about how Jennifer is a “rising star” and talk
about the films she has played in this will attract a wide range of
audiences as all the films have different target audience like hunger
games for example anyone who likes these films will want to read the
article.
• In the interview they are talking about the films she has been in and one
of the questions were about action genre films, this connotes that the
target audience is for people who like action films which are mostly males
and talking about the hunger games book attracting people who enjoy
reading as well.
• This articles target audience is very wide as it attracts people who like
Jennifer Lawrence, Action Films, the films she has played in and also
people who enjoy books.
