2. A medium camera shot is used, this could have been used to show the wild ways Florence dresses and how confident she is this way. The way direct eye-contact is used shows her confidence and braveness. The face expression Florence is using shows attitude. The tattoo that is shown on her arm could also be used to show how unique she is and also maybe braveness. There are other celebrities advertised on the front of the magazine, therefore the buyer is having a ‘sneak peak’ before they buy. I think this will attract the buyer a lot more as they are getting to see what they are buying. The masthead is NME and that is kept the same on every copy apart from the colour, this maybe because it is easily recognised for the public. The way the masthead is red on this copy could represent Florence's hair colour. There is a splash used over the main image, this could represent how much is in the magazine and not just ‘Florence’ the splash is bright so that it stand out over the images. Front Cover 1

3. The image of Eminem is a medium camera shot. His face expression shows he is singing and also the way the microphone is in the picture. The advertisement at the top of the page attracts the reading as in bold red letters it says ‘FREE’ this will then draw the reader in to see what they can get. There is a splash used were it says ‘Eminem’ the way the writing is bold and stands out shows the importance of him. The way it says ‘stunned the world’ also suggests he is an important person that people are interested about. The way the masthead is white could be to stand out on the black background that is used. Front Cover 2

4. The masthead and the colour of Lilly Allen's top could act as a frame for her face. The way there is only 4 main colours used could be to make the magazine look more professional. The quote that is used on this magazine is a little drastic, this could then make the buyer wonder what it is about and make them want to read the story. The way the writing in this picture has been changed colour could be to highlight the most important words so they stand out to the reader. The way ‘Lily Allen’ has got direct eye contact with the audience draws the reader in. Front Cover 3 The font of this headline really stands out. This could show how big and famous Lilly Allen is. The way they have used a medium camera shot shows her style.

5. This contents page is very formal, this is shown by the image of an elegant women (Audrey Hepburn), they have used a long shot, this could be an inspiration to women as she is elegant and feminine. Also the picture is in black and white, this gives it a professional more timeless look. The layout of the page is good as it is clear to read and easy to follow the sub headings. I like how they have used the colour red for the page numbers and the ‘DEPARTMENTS’ heading as they are both relevant to one another. The masthead is very bold and clear. The colour of the masthead is very elegant. This give the effect that the whole magazine is going to be very feminine and professional. The slogan that is used ‘who's your influence’ shows how women take there life style quit seriously and know exactly what they want to be like. Also, the way the quote is next to the elegant women shows her influence. Contents Page 1

6. This contents page is good as its very clear and easy to use. The subheadings are a different colour to the age numbers and titles this then makes it easier for the user. The way they have used light blue for the word ‘winter’ in the masthead reflects one of the colours traditionally associated with the season. The way the contents page only has a few pictures makes the page look more simple and professional. Also, the white background makes the pictures stand out. Contents Page 2

7. The way the women in the picture has got directs eye contact to the reader draws you in to the magazine. The colour scheme that is used is quite simple, this then makes the page more professional and clearer to read. The writing is easy to read as there are big subheadings and the font is clear. I think the image is to big, I think the writing should be made bigger, and the image smaller as it takes to much of the page up. Contents Page 3 There is a high angle shot used. I think this looks effective as she’s looking straight up at you.

8. I think this double page spread is very elegant and girly, I like the way the women is over both pages as its makes the page look very professional but still simple. Double Page Spread 1 I like the colour scheme as the light pink goes really well with the black and white picture, as its subtle. The way the girl is positioned give a really elegant and professional look to the page. There is a plain background with a lot of space this could show freedom. The way they have made the women black and white makes the picture timeless and effective. There is a long shot used for this picture, I think this looks really effective as she’s positioned in a different way.

9. Double Page Spread 2 The headline on this double page spread catches your eye straight away as its big and bold. I like how the image of the women goes on to both pages as it could relate to everything's about her which could represent her personality. The pink colour scheme goes with the story, as its got a theme of ‘Barbie’ which relates to pink.

10. Double Page Spread 3 I think this double page spread is really eye-catching as the font of the masthead it really bold and stands out as soon as you see it. I like how the colour of ‘Lily's’ top and the red writing match. I think there should be less writing at the bottom of the page as it look a little boring like a newspaper. Also the writing is very little so it may be quite hard to read. The way ‘Lily’ has direct eye contact with the audience draws you into the page. The way her arm comes over on the other page shows they are related and a part off that page.