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Analyzing Print Products


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Analyzing Print Products

  1. 1. By Kate Willson and Annabel Hughes
  2. 2. When I first looked at the Film Poster for the Sixth Sense, it seemed really dark and mysterious, this is because they have used dark colours for it. This is to reflect what the film is really about it, it’s a Horror, so you wouldn’t have bright colours such as yellow as the background, as this is seen as more of a happy colour opposed to a dark colour. The font which is used on the poster as the films name is a very distorted/ scary font, it’s rather long and thin, it’s not bubble writing which you might see on a comedy film, the distorted font is one of the key signifiers in the text which classify it as part of the genre Horror. For the tag line font, it is just a basic Arial font, in white, this is so it stands out on the black background, and also so it is very clear to read across the page, it’s bold and it’s a statement. For the Image, it is showing one of the main characters in a dark setting, but with a yellow lighting, this could be as a candle flame light, as on side of his face is lit, then the middle isn’t and then the other side is also lit. The image of Bruce Willis is a medium close up shot, he’s on the left hand side of the page, this makes him more dominant as this is where the audiences eyes will be drawn to first. Then there is a smaller image of a number 6, as if it is a bright light, it then has a child walking into it, the letter 6 is to show the sixth sense. The institutional information is in very small font which goes across the bottom of the film poster in a paragraph, it’s in white, so it stands out against the black background and also works well with all the other text on the page as that is also in white.
  3. 3. The main image for the Film poster, is one of the mostimportant things about the poster, as it has to be eyecatching, but at the same time also represent what the filmis about. This image is very dark and spookylooking, which does represent what genre it is, which isHorror. It is a medium close up of the main characterlooking to the side, he’s not looking into the camera, whichcould be more eye catching for the audience, as theywould think that he is looking at them, but maybes it makesit look more mysterious, that he isn’t and you can’t see hiseyes properly. Both sides of his friends are lit, but thecentre of his face is in darkness, it’s as if it is is a candlelight shining against his face. There is a letter Six which isbeing portrayed as a bright light, this could be seen as thelight before you die. There is a small boy walking into thesix, which is probably meant to be the main boy in the film‘Cole’. The letter Six is for the Senses, which ties in withthe film and what’s it’s about, which is that he can seedead people.
  4. 4. The main actors name is displayed across the top of the film poster, this is veryeye catching for the audience, as this will promote the film more, as fans of‘Bruce Willis’ will see this and want to go and see it because he is in it. The fontfor the actors name is very tall but skinny looking, it’s a bit distorted, whichwould relate it back to being a Horror film, because if you had big bubblewriting people wouldn’t see it as being a scary film, they’d see it as beingmaybes a comedy. Females may also want to see the film more because he isseen as a good looking actor, and a strong person, so this will bring morepeople to go and see the film.
  5. 5. The Institutional Information is at the very bottom of the film poster, and it’s in verysmall writing, this is because it’s not the most important thing on the poster, so itdoesn’t need to be displayed all across it in a large font. The whole point for theInstitutional Information is to show the producers name, camera men, some of theactors and what company it is with, and who it’s been directed by, so such asSpyglass Entertainment.
  6. 6. The title of the film is placed right below the main image, its on ‘Bruce’s Clothing, but ona black background and because it is a white font it stands out even more on it. It is thesame font which is used for the main actors name ‘Bruce Willis’ it’s portrayed as beinga scary, distorted font, as the letters are a bit off central and all different sizes, this is tomake it blend in with the genre of the film which is Horror and because the letters aretall and thin it makes it look even more spooky.
  7. 7. The tag line is a catching quote from the film or a statement about the film, theone they have used for ‘The Sixth Sense’ is ‘NOT EVERY GIFT IS ABLESSING’ and what they mean by that is, that the gift that Cole the maincharacter has, is that he has a sixth sense and that he can see deadpeople, but really it’s not really a blessing to have that gift, because especiallybeing a young age, it would be very scary and know one would believe you andit would be scary to actually see them. It’s a bit of a play on words, because itisn’t a gift you would probably like to have. The font that they have used forthis, is just a normal Arial font, it’s nothing fancy or distorted, it’s plain and it’ssimple, but it does the job, because it stands out on the black background withthe white font.
  8. 8. This magazine front cover really stood out to me, I think it’s because of the colour scheme that it has used, I love how the image is in black and white, it really stands out and looks very eye catching. I think the colours that they have used for the fonts as well, work so well, I think thats because they are simple colours, such as white and then the bright red to stand out the Sky Line. The image itself looks great it appeals to so many different people, it appeals to women, in a sexual way as he is seen as a good looking actor, but it also appeals to men because if they are fans of this certain actor, then they will see this and what film that he is promoting because he is in it, which will make the audience want to go and see it even more. The layout of the magazine looks very professional, the magazine’s name is spread out across the whole top of the magazine’s width , it’s very bold and readable, they have made it this clear and big, so the audience will see it and know what magazine it is. All of the Sell Lines seem very readable and bold, which is good for the audience so then they can see what articles will be in the magazine and what else will be in it, this is a great way to get people to buy the magazine, because they will read the front cover and see the sell lines, which may appeal to them, so they may end up buying the magazine.
  9. 9. This is the main image for the magazinecover ‘Total Film’ I chose this magazinebecause of this image, I find it works sowell, I love how it is a very close upshot, you can see every detail of the actorsface, and the way that his head is pointingslightly downwards, but his eyes are staringstraight into the camera, is very eyecatching, it will make the audience think thathe is looking at them, so it will make themwant to buy the magazine. The fact that it’s ablack and white image as well, makes theimage stand out even more, becausenormally on a magazine front cover theimage is usually colour, but I think it lookseven more eye catching in black andwhite, it really caught my attention.
  10. 10. The Masthead is very clear and bold, it’s in a bold thick white font and then the ‘Total’is smaller but it is cut out of the letter ‘F’, I think that works really well for themagazine, because if it was set out where it said ‘Total Film’ the same size and font itwouldn’t give the same effect because that would then take up more room of themagazine, so it looks so much better like this. It looks good how it goes across thewhole page and not just some of it, it’s very bold and eye catching and especially onthe black and white background.
  11. 11. The main sell line is very big and bold and this is because it is meant to attract the readers to itand stand out by being eye catching, the font is very clear in block letters, I think if it was fancywriting it wouldn’t stand out as well and you wouldn’t be able to read it very clear, I personallythink it wouldn’t be as eye catching that way. The line underneath ‘Star Trek’ covers the wholewidth of ‘Star Trek’ which I think it makes it look more professional because I think if it stopped inthe middle of it it wouldn’t stand out as much and look a bit un even. The word ‘Coolest’ isunderlined, this works well as it is very eye catching and it draws your eyes into the word‘Coolest’.
  12. 12. These are the other sell lines which are around and about on the magazinefront cover, they are displayed down the sides of the actors face at theside, it doesn’t block the image which is good because then it doesn’t bringthe attention away from it and the effect. As they are in white block lettersthey stand out very well on the black and white background, they are veryreadable and I think that they are very eye catching as you can see themvery clearly. They are very short snappy phrases, some little lines from themagazine, this is so the audience can see what to expect inside themagazine.
  13. 13. The Sky Line is very bold and I think this is because it’s not in white like all the otherfonts on the page, it’s in a red block font. It’s not a sentence, for the Sky Line it’s threedifferent movies listed, which are ‘UP-Sherlock Holmes-Harry Potter 6’, these filmsmust be the new ones out at the time, I think it’s effective how they have done it thisway, because it’s short and simple but very eye catching as well because people willsee it and want to read more about it inside the magazine. The Sky Line is positionedat the very top of the magazine cover, above the Magazine name.
  14. 14. The other extras on the Front cover of the magazine are the Date andissue of the magazine and how much it costs, this is also joined with themagazines website. This is in a very small font in white, but it is boldenough so the readers can clearly see it. Another item on the Front coveris a barcode this is for the shop, to know which ones are sold and to scan itto be sold, this is displayed very small at the bottom side of the page. Thelast bit to the Front cover is the Spine of the magazine, which displays themagazines name and issue, as well as some statement films.