Persona-based marketing leads to hugely improved engagement, conversions, leads and closed deals, yet only 44% of b2b marketers create and maintain ideal client profiles. Getting started is not by far as complicated as it may appear. ·Find out what commonly made mistakes to avoid and what to do instead. ·Discover what data to collect and where to find it. ·Make a head start diving into your ideal clients' dreams, goals, fears, and frustrations using a tool I recently developed. Use the language you come up with using this tool to show your ideal clients you "get" where they are now, are qualified to help them out and are fun to work with. View this presentation at https://wordpress.tv/2017/12/25/yvette-sonneveld-creating-ideal-client-profiles-made-easy/