1. bra
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How Your Fabulous Brand Bombed While You Weren’t Looking

2. With whom are you
more likely to do
business?

3. Who do you trust more?

4. The simple fact is…

5. IMAGE
Is Everything

6. “Looking good!”

7. Is your brand as polished as you are?

8. “Business name, term, design, symbol or any other feature that
identifies one seller's goods or services as distinct from those of other
sellers.“
Brand is not just the image you present in advertisements, but also:
• What you say in marketing letters and communications
• The design of your email signature
• The way your business card looks
• The quality of your printing and presentations
• The image you present on social media sites
• Your elevator speech
• The way your administrative assistant answers the phone
• How fresh the flowers are in your reception area
• All those little details that you probably don’t think matter…
(b rand)

9. (but they do)

10. Now sit back and
take a look at
these.

11. Honest mistake, right?
No biggie; it is only an email after all.

12. But wait, this was from a brain surgeon. Seriously.

13. To bring this down to earth, let’s look at
the most basic and personal level of marketing…
RESUMES

15. Do you think the guy got the job?
Would you hire him as a proofreader?

18. John Doe is advising ABC Capital Partners and XYZ
partners on investments in the Education Industry. He is
also pursuing personal investments and Board position
with company’s serving the Education Market. John
was Chief Executive Officer of Learn-Learn-Learn
America (LLLA) and lead the companys strategy and
growth. John leas the sale of LLLA to PDQ in 2010.
Previously, John was served as president and COO
of PleaseTeachMe.com from 2000-2008 when
PleaseTeachMe was sold to LMNO Education. .
LinkedIn Professional Profile

19. Let’s take a look at a growing
epidemic in the business world:
Bad PowerPoints.

20. Take a moment to look at this next slide:

22. Can anybody tell me what
that PowerPoint slide was all about?
Me neither.

24. Too confusing?
Well, simple isn’t always better…

26. What do you think is the most
common PowerPoint mistake?
Answer: Too much information.

30. Then there are all those
blurry images and a bunch of illegible text.

33. (and now for some really bad wording)

36. Hello,
We are hosting a very Special Business
Owner briefing on Tuesday, September 25,
2012 (not to be confused with the regular
scheduled Sept 27th briefing).
Why is it special you ask, because we are
presenting with both a CPA firm and a
Certified Financial Planning firm and your
invitation is attached.
Hope to see you there,
On Tuesday, September 25, 2012 Smithson is
honored to host a very special Business Owner
Briefing . This will be in addition to the regular
scheduled Briefing on September 27, 2012.
Why is this Briefing special? Although all our
Briefings are valuable, this one is special because
both a CPA firm and a Certified Financial
Planning firm will be presenting you even more
useful information. Your exclusive invitation is
attached.

37. How Do You Defuse Your Brand Bomb?
• Pay attention to the details; just because you
crossed your “t” doesn’t mean you dotted
your “i”
• Don’t throw communications together at the
last minute; show your clients respect by
taking the time and effort to create polished
marketing collateral
• If you even suspect that your
writing, grammar or communications are
lacking, hire a proofreader or copy editor;
the money is worth it
• Don’t underestimate the power of poor
communications; it can turn clients away and
you may never know why

38. If you think that your brand might be suffering
due to poor communication,
get the help you need.
Because it’s your brand,
it’s your business and it’s worth it.

39. Jill Ater
10 til 2
The Part-Time Placement Service
Founder & COO
303.909.3868
jill@10til2.com
www.10til2.com