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Tashas brand building

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The importance of building brands

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Tashas brand building

  1. 1. Listening to a guest speaker is a lot like going to a restaurant for a meal…<br />You don’t know what you are going to get!<br />It doesn’t matter how many good meals they have sent out before your meal!<br />If they don’t add value to THIS visit, they have blown it!<br />Whatever you finally get, will look nothing like the picture or the description in the menu!<br />Michael Said<br />brandStrategy<br />
  2. 2. brandStrategy.co.za<br />Building Brands!<br />You only get one chance…<br />Make it pay!<br />
  3. 3. LET’S BUILD IT.<br />Mike & The Mechanics<br />Idon’t fix restaurants!<br />I fix<br />People!<br />They fix their restaurants!<br />The SINGLE biggest problem with restaurants is THE PEOPLE WHO OWN THEM!<br />Michael Said<br />brandStrategy<br />brandStrategy.co.za<br />
  4. 4. Twitter<br />twitter.com/mike_said_what<br />#Tashas<br />Slide Share<br />slideshare.com/mikesaidwhat<br />Tashas<br />brandStrategy.co.za<br />
  5. 5. A VERY SAD STORY<br />INDEED!<br />The sorry state of the restaurant industryin South Africa!<br />Restaurants<br />Are in deep, deep trouble and not getting a whole lot of help (or sympathy) right now!<br />brandStrategy.co.za<br />
  6. 6. brandStrategy.co.za<br />The Wave<br />Help, It Feels Like I Am Drowning!<br />The Reward!<br />7 Mistakes All Restaurants Make<br />I Can Do Anything<br />First Signs Of Trouble<br />The Early Days<br />The REAL Work Starts<br />Into The DIP!<br />An Idea!<br />It’s Decision Time<br />
  7. 7. brandStrategy.co.za<br />The Seven<br />Mistakes That All Small Restaurants Make<br />“I am not very good at marketing”<br />Going in without a business plan<br />Doing things the wrong way round<br />Thinking it’s all about you<br />The worst number in the world<br />Ingratitude<br />Following the herd<br />
  8. 8. MIND THE GAP…<br />
  9. 9. M&B - Seeking Blue Water<br />
  10. 10. Bring ‘em In, Bring ‘em Back!<br />ALMOST Free Coffee (Never Say FREE Anything)<br />BLOW Them Away (Everybody Understands Value)<br />CONSISTENCY Is Key (Not Exceeding Expectations)<br />Constant RENEWAL (Through Innovation)<br />ALIGNING Ourselves (They Had The Money)<br />BRING ‘EM BACK (Nothing costs more than an empty chair.)<br />
  11. 11. brandStrategy.co.za<br />What Make’s tashas Special?<br />There are FOUR questions that every customer asks themselves…<br />
  12. 12. brandStrategy.co.za<br />Question 1 – Can I Afford This?<br /><br />Question 2 – Will This Work?<br /><br />Question 3 – How Will This Make Me Feel?<br /><br />Question 4 – How Will I Feel I When My Friends See Me There?<br /><br />1 + 2 + 3 + 4 = Conversation Capital<br /><br />
  13. 13. T<br />O<br />P<br />Trust<br />Offer Products Or Services<br />Perceived As<br />An Expert<br />O<br />F<br />Outstanding Visibility<br />Familiarity<br />M<br />I<br />N<br />D<br />Increases Referrals<br />New Relationships<br />Demand<br />Higher Prices<br />Makes You Credible<br />If you are not going to be Top Of Mind..You might as well be nowhere!<br />
  14. 14.
  15. 15. brandStrategy.co.za<br />“Anyone who does not make money selling food, should be locked up!”<br />“Food Cost, the last controllable expense!” <br />38%<br />38%<br />
  16. 16. brandStrategy.co.za<br />“Owning a business without marketing is like winking at a girl in the dark…”“You know exactly what you are doing BUT nobody else does.” <br />
  17. 17. brandStrategy.co.za<br />“Your Moments Of Truth”“There are thousands of TOUCH POINTS within your restaurant every day, are you delivering on all of them?”<br />
  18. 18. brandStrategy.co.za<br />“Ask For Help!”“The best time to start doing things right was always last year, the second best timeis NOW!”<br />
  19. 19. brandStrategy.co.za<br />The Climb<br />Yes You Can!<br />
  20. 20. THANK YOU ALL.<br />Wishing You Every Success<br />Question Time<br />brandStrategy.co.za<br />
  21. 21. Twitter: mike_said_what<br />Slideshare: slideshare.com/mikesaidwhat<br />Facebook Personal: mikesaidwhat<br />LinkedIn: mikesaidwhat<br />YouTube: mikesaidwhat<br />Website: www.strtgy.co.za<br />Email Me: info@mikesaid.co.za<br />Call Me: 082 449 7367<br />Follow Me<br />brandStrategy.co.za<br />
  22. 22. brandStrategy.co.za<br />Catch me…<br />At Hostex<br />At The NRA Show<br />At The Franchise Expo<br />

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