Northshore MA home sellers listing and marketing presentation

1. Leading the Way in Real Estate
Jason Parisella Team
Keller Williams Realty
500 Cummings Center, Suite 1550
Beverly, MA 01915
978.927.6030
www.JasonParisellaTeam.com
MAXIMUM RESULTS SELLER
SYSTEM
Another Personal Service from
Jason Parisella Team
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

2. INTRODUCTION
This information is provided to you in advance of your personal
consultation with Jason Parisella Team in order to introduce you
to the benefits of working with us. Please take the time to review
this material before your personal consultation with us. We will
be happy to answer any questions you may have after its review.
This presentation is designed to:
 Introduce Jason Parisella Team, Keller Williams Realty and
establish their credentials.
 Familiarize you with the unique home marketing options that
we provide.
 Share with you our excellent track record for providing
results for many homeowners.
 Provide you with a list of references you can call.
 Give a brief introduction to proper pricing strategy to achieve
the results you want.
Thank you for taking the time to review this material. We are
looking forward to helping you achieve your real estate goals.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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3. JASON PARISELLA TEAM
Mission To build lifetime customer relationships, careers
worth having and lives worth living
Vision To be the local Real Estate Team of choice
Values Win-Win – Or no Deal
Integrity – Do The Right Thing
Commitment – In All Things
Communication – Seek First To Understand
Creativity – Ideas Before Results
Customers – Always Come First
Teamwork – Together Everyone Achieves More
Trust – Begins With Honesty
Success – Results Through People
Beliefs Real Estate is a local service business driven by
individual real estate agents and their local
image, reputation and relationships with their
own centers of influence.
Perspective
We are a real estate fiduciary service and
consulting team that also provides real estate
information, knowledge and experience that leads to
productive and profitable relationships.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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4. JASON PARISELLA TEAM VALUE SYSTEM
Win-Win - or no deal When we are faced with issues, we encourage the
exploration of how everyone wins.
Integrity - do the right thing Keeping our word and doing what we say we’re
going to do. There is a right thing to do and we
need to do it.
Commitment - in all things We walk the talk. We are willing to
be held
accountable.
Communication - seek first to We stay out of judgment and into
curiosity. We understand ask
questions.
Creativity - ideas before results When we work through issues, we will consider
all options.
Options first, solutions second. We
want to listen to everyone.
Customers - always come first We would not exist if we did not
have customers.
Teamwork - together everyone None of us is as smart as all of us. We succeed
achieves more when we work together.
No one succeeds alone.
Trust - begins with honesty Trust is the basis of all relationships.
Honesty creates
trust.
Success - results through people We achieve results through and with people.
We
do not go around people.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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5. JASON PARISELLA TEAM
News Release
FOR IMMEDIATE RELEASE
Keller Williams Realty Ranked Highest in Customer Satisfaction Among Home Buyer
and Seller Segments by J.D. Power and Associates
AUSTIN, TEXAS (August 16, 2012) — According to the J.D. Power and Associates 2012
Home Buyer/Seller Satisfaction StudySM released yesterday, Keller Williams Realty, Inc.
ranks highest in customer satisfaction in both the homebuyer and home seller segments.
Keller Williams Realty, Inc. achieved the highest scores in all measured factors across
both segments, receiving the highest JDPower.com Power Circle Rating SM among its
competitors overall.
“We are so proud to have our associates be recognized once again for leading the industry
with the influence and reputations they have in their local communities. They continually
demonstrate not only their level of talent, but their commitment to serving our communities
with the utmost integrity and highest level of service,” Mark Willis, CEO of Keller Williams
Realty, Inc., stated. “Congratulations to all Keller Williams Realty associates. They have
certainly earned this prestigious distinction.”
The fifth annual J.D. Power and Associates study measures customer satisfaction with the
largest national real estate companies within the home buyer and seller segments. Scores
are determined by examining three factors of the home-buying experience:
agent/salesperson; office; and variety of additional services. For the home-selling
segment, agent/salesperson; marketing; office; and variety of additional services are
examined.
J.D. Power and Associates stated, “The uncertain economic times present a challenge for
the real estate companies to really work closely with the customers and really hold their
hand through the entire process to make them feel more comfortable in the decisions.
Keller Williams has set itself apart by performing high in all the areas that are most
important to customers specifically with the agent, the offices, and the services that they
provide.”
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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6. JASON PARISELLA TEAM
“Our agents go above and beyond to help their clients at one of the most personal times in
their lives – when they are buying or selling a home. We are incredibly honored and
humbled that our associates have been recognized yet again for their incredible levels of
service,” says Mary Tennant, President of Keller Williams Realty, Inc.
###
Disclaimer: Keller Williams received the highest numerical score among full service real
estate firms for homebuyers and home sellers in the proprietary J.D. Power and
Associates 2012 Home Buyer/Seller StudySM. Study based on 2,994 total evaluations
measuring five firms and measures opinions of individuals who bought or sold a home
between March 2011 and April 2012. Proprietary study results are based on experiences
and perceptions of consumers surveyed March-May 2012. Your experiences may vary.
Visit jdpower.com
About Keller Williams Realty, Inc.:
Founded in 1983, Keller Williams Realty, Inc. is the second-largest real estate franchise
operation in the United States, with 675 offices and almost 77,000 associates across the
globe. The company, which began franchising in 1990, has an agent-centric culture that
emphasizes access to leading-edge education and promotes an economic model that
rewards associates as stakeholders and partners. The company also provides specialized
agents in luxury homes and commercial real estate properties. For more information, or to
search for homes for sale, visit Keller Williams Realty online at (www.kw.com).
Information about Keller Williams Realty’s international expansion can be found at
(www.kwworldwide.com).
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

7. WHY KELLER WILLIAMS REALTY
Technology
Leading-edge tech tools and training give me the edge in effectively marketing your
property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller
Williams Listing System (KWLS), your property is fed to more than
350 online search engines and available on KW’s Web network of more than 76,000
sites.
Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy,
every single Internet inquiry on your property will come directly to me so that we can
follow up quickly on potential buyers for your property.
Teamwork
Keller Williams Realty was designed to reward agents for working together. Based on
the belief that we are all more successful if we strive toward a common goal rather than
our individual interests, we’re confident that every Keller Williams professional shares
the common goal of serving you, my client, in the best way possible.
Knowledge
Keller Williams Realty helps us stay ahead of trends in the real estate industry through
its comprehensive, industry-leading training curriculum and research resources. It’s that
prepares us to provide you with unparalleled service.
Reliability
Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the
importance of having the integrity to do the right thing, always putting your needs first.
It reinforces our belief that our success is ultimately determined by the legacy we leave
with each client we serve.
Track Record
We’re proud to work for the fastest -growing real estate company in North America and
the second-largest real estate company in the United States. It’s proof that when you
offer a superior level of service, the word spreads fast.
Your Real Estate Company of Choice for Residential, Luxury
and Commercial Properties.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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8. JASON PARISELLA TEAM
YOU
As your Team of
Professionals, we are
Committed to providing you honest and
exceptional service. We believe the
purchase or sale of your property should
be a positive, profitable and enjoyable
experience...for YOU!
Jason Parisella Susan Berton
Listing and Buyer Listing and Closing
Specialist Coordinator
Wenda Rogers
Marketing and Transaction
Assistant
TALENT ~ TEAMWORK ~ RESULTS
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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9. JASON PARISELLA TEAM
When you hire Jason Parisella Team, you get JASON plus
his TEAM of professionals working for you.
JASON PARISELLA, Team Leader, Listing Specialist
To provide the best possible service available, Jason assembled a team concept to
make sure each step of the buying and selling process goes smoothly and efficiently.
The days of the traditional real estate agent doing everything is not as productive as
Jason's team system. With a specialist handling each aspect of the transaction, you
get the service and communication you deserve. The fact of the matter is, Jason's
team does not replace him, it just enhances him. Jason is most effective helping
people maximize the value of their real estate investments. Isn't that what you're
hiring an agent to do?
Jason also dedicates his time and talents to consulting with and negotiating for our
Sellers. Jason works hard to understand each Seller’s unique requirements so that
maximum results can be obtained. He is continually developing his knowledge of all
aspects of real estate, resulting in our Sellers being more educated and informed.
SUSAN BERTON, Listing and Closing Coordinator
Susan, a licensed agent, implements the marketing and advertising plans for our
listings, develops Buyer and Seller systems and coordinates and ensures the accuracy
of all paperwork. Once a property is under contract, Susan communicates regularly
with you and the team on the status of the transaction. Susan is responsible for
effective communication with all of our clients to ensure that fiduciary service is
delivered from contract to close. She also works directly with our Buyers and
Sellers as a Realtor, helping to ensure goals are accomplished.
WENDA ROGERS, Marketing and Transaction Assistant
Wenda assists with implementing the marketing and advertising plans for our
listings. She also helps with developing our Buyer and Seller Systems and
coordinating all of the paperwork.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

10. JASON PARISELLA, CBR, CDPE, CRS, GREEN, GRI, LMC
DESIGNATIONS AND EDUCATION
Green Designation
18 hrs. of course work specific to the environment, green real estate, sustainability, energy efficiency
Loss Mitigation Certification (LMC)
8 Hours of advanced training on Foreclosures, REO Sales, Short Sales and Auctions
Certified Distressed Property Expert (CDPE)
16 hours of extensive training on foreclosure avoidance and short sales
Certified Buyer Representative® (CBR)
24 Hours of advanced training pertaining to the “Buyer Side” of the transaction.
Certified Residential Specialist® (CRS)
Enhanced knowledge through study, dedication and experience earned by only 4% of all Realtors®.
Graduate Realtor Institute (GRI)
90 hours of advanced education in all areas of real estate.
Licensed Real Estate Broker in Massachusetts and New Hampshire
Bachelor of Arts (BA) - Stonehill College
PROFESSIONAL MEMBERSHIPS
REALTOR®
Dedicated to following a strict code of ethics
National Association of REALTORS ®
Massachusetts Association of REALTORS ®
North Shore Association of REALTORS ® - President 2012, Board of Directors 2009-2011
Residential Sales Council of RNMI ®
Allows direct access to cutting edge technology and marketing concepts.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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11. JASON PARISELLA TEAM
PROFESSIONAL AWARDS
Triple Gold Award - Keller Williams Realty (2006)
Gold Award - Keller Williams Realty (2004, 2005)
Double Gold Award - Keller Williams Realty (2003, 2007)
Silver Award - Keller Williams Realty (2008, 2009, 2010)
Chairman's Club - (2001)
Director's Club - (2000)
President's Club - (1998 & 1999)
1999, 2000 & 2001 Sales Achievement - Top Seller in Units - Beverly Office
1999 & 2000 Sales Achievement - Top Combined Sales in Units - Beverly Office
Named to the “North Shore 100” List (2010)
North Shore Association of Realtors– Board of Directors– 2009-2010
North Shore Association of Realtors President-Elect- 2011
 North Shore Association of Realtors President 2012
COMMUNITY INVOLVEMENT and INTERESTS
Beverly Chamber of Commerce
Patria e Lavoro Society– local charitable organization
Big Brother - Mentor Programs
North Shore Karate Academy– Student of Black Belt Program
Annual Participant in KWCares Red Day– company wide donation of time to
charity work for the day
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

12. Top Ten Service Areas For Sellers
1. Needsclarify the motivating reasons to sell.
A. Help
Analysis
B. Determine the seller’s timetable.
2. Pricing Strategy
A. Determine the best selling price strategy given current market conditions.
B. Show resulting net sheet.
3. Property Preparation
A. Advise on repairs and improvements.
B. Provide staging strategies.
4. Marketing Strategy
A. Develop marketing plan.
B. Establish marketing timetable.
5. Receive Offer
A. Evaluate offers.
6. Negotiate to Sell
A. Negotiate counteroffers.
B. Advise on final terms and conditions.
7. Sell
A. Prepare post-contract work list.
B. Advise on repairs and vendor services.
8. Pre-close Preparation
A. Coordinate and supervise document preparation.
B. Provide pre-closing consulting.
9. Closing
A. Review closing documents.
B. Resolve last-minute issues.
C. Complete transaction.
10. Post Closing
A. Coordinate move.
B. Assist with post-closing issues.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

13. WHAT MAKES US UNIQUE
Service Pledge
there are specific items that you want performed during the process of managing the sale of your
If
property, we will put those in writing. Should we fall short of those efforts in any area, we would
ask you to notify us in writing. We pledge that we will correct those areas within 10 days.
Easy Out Listing™
Cancel the listing at any time and you pay NOTHING. If for any reason you decide not to sell your
property, you are not satisfied with our services, or we feel we are not a benefit to you; the listing
may be cancelled upon written notice and the authorization of the MLS Status Change Form. This
does not apply when there is a ready, willing and able buyer for your property.
eEdge
Fully web based system that allows access to cutting edge marketing systems, follow up systems,
paperless transactions, on-line document storage and electronic signatures. Clients have secure
access 24/7 to all the documents in the transaction. And, no more printing and faxing! With our
fully compliant electronic signature process, clients can review and sign documents using only an
internet connection and their existing email address. Simple, fast and efficient, saving our clients
time and money.
Personalized Client Webpage
You are granted access to your own private website that tracks the details of the marketing service
and activities regarding your property.
Fully Automated Showing and Feedback System
We use a professional service to coordinate all showings and feedback for your property. This
allows your property to be more accessible, show more often and allows accurate documentation of
all showing activity.
Color Post Card
We mail a “Just Listed” post card to our Real Estate database. A full color picture of your home
will be prominently displayed on the front.
Virtual Tours
Our team can provide a customized 360° Virtual Home Tour and post it on the internet. Potential
buyers will experience moving panoramic views of your home. It's the next best thing to being
there!
Home Warranty Protection Plan
As a seller, you can help protect yourself by avoiding unexpected bills on covered systems and
appliances during the critical period your property is on the market, and by reducing after-sale
liability by providing coverage to the Buyers at the closing.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

14. PRICING AND ADVERTISING
TOP 5 INFORMATION SOURCES
USED IN HOME SEARCH
(Percent of Respondents)
1. Internet 90%
2. Real Estate Agent 90%
.
3. Yard Sign 58%
4. Open House 45%
5. Print Advertising 35%
Source: 2010 National Association of REALTORS® Profile of Homebuyers and Sellers
It is important to know that Ads typically don’t sell homes,
agents do. Advertising your home does more to generate
leads for Jason Parisella Team than it does to sell your home.
Because Real Estate Agents are so important in maximizing
the value of your home, Jason Parisella Team motivates them
by offering them half of their marketing fee!
Remember, the most important marketing fact:
$50,000 worth of advertising will not
sell an improperly priced listing!
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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15. WHERE WE ADVERTISE
PROPERTIES ARE REGULARLY ADVERTISED WITH ENHANCEMENTS ON MANY OF
THE FOLLOWING WEBSITES WHICH MAY BE VIEWED 24 HOURS A DAY, 365 DAYS A
YEAR
AOL Real Estate, BigCityApartments.com, Boston.com (Boston Globe)
The Boston Courant, Boston Magazine
Cambridge Homes & Open House Guide, CommercialSource.com, CPCOpenHouses.com,
CLRSearch.com, CraigsList.com, Cyberhomes
DailyHomeowner.com, DealStream, DistinctiveHomesBoston.com, Excite, enormo, eRealInvestor
Fix to Flip, FreedomOft, FrontDoor.com, GoHoming, Google maps, HomeAway
Homes.com, HomeFinder.com (Boston Herald), HomeontheTube.com
Homes North, Homescape.com
Homestore.com, HomeWinks, Hotpads.com, Internet Broadcasting (90+ local TV sites), InvestorLoft
JasonParisella.com, JasonParisellaTeam.com, Juno
KellerWilliamsBeverly.com, KellerWilliamsSalem.com, KW.com, KWBeverly.com
KWSalem.com, LakeHomesUSA.com, LandWatch, Local.com, LuxuryRegistry.com, Lycos,
MapRealty, MARealtor.com, MassachusettsRealEstate.com
MassLive.com, Metrowest Homes, Military.com
MLSHomeFinder.com, MLSPIN.com, Move.com, Moving.com, MSN.com MyAgentBook.com
MyHomeRenter, MyRealty.com,
NashuaTelegraph.com/homefinder, NetZero, New England Home Finders, NYTimes.com/realestate
(New York Times), Oodle, open house (from front door), overstock.com real estate
ParisellaTeam.com, PASSRealtors.com, Point2Homes.com, rapv.com (Pioneer Valley Realtors)
PropBot, PropertyPursuit.com, PropertyShark
Realtor.com, Red Cape Marketing (The Real Estate Book and Prestige Properties)
RealtyTrac, Relocation.com, RENorth.com (Eagle Tribune), ResortScape,
SuburbanRealEstateNews.com, SunChronicleHomeFinder.com, Telegram.com,
TheGalleryofHomes.net, Trulia.com, tweetlister, Unique Global Estates, Vast.com
WalMart, World Now (70+ local TV sites), WWLPRealEstate.com
Yahoo Real Estate, Yuvie, Zillow.com. ZipVo
THE FOLLOWING WEBSITES MAY ALSO POST PROPERTY
INFORMATION IN CONJUNCTION WITH PRINT ADS THAT MAY BE RUNNING:
TownOnline.com (Community Newspapers)
CommunityClassifieds.com (Community Newspapers)
NorthShoreOnline.com (Essex County Newspapers)
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

16. PRICING YOUR HOME AMBITIOUSLY
We want to help you price your home ambitiously - right at the point the market
will bear. Our marketing strategy helps accomplish that goal by helping you
determine:
What a buyer may be willing to pay for your home.
The price at which you want to list your home.
To set the best possible price, and guard against under pricing your home, we
will conduct a pricing analysis to determine your home's market value. The
pricing analysis will also prevent counterproductive overpricing of your home
by showing:
What's happening in the local real estate market right now.
What buyers are willing to pay for homes similar to yours.
What buyers are not willing to pay.
Which homes will be competing with yours for buyers' attention.
The pricing analysis presents an opportunity to review and evaluate the facts
before you make a very important decision...the price you'll ask for your home.
The analysis also helps us look at your home's value from the buyer's
perspective - which is the perspective that counts most when you're pricing your
home to sell.
Our goal is to help you position
your home in the marketplace to
attract attention, generate activity and
cause your home to be sold.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
No part of this document may be reproduced without written consent from the author.

17. PRICING MISCONCEPTIONS
It is very important to price your property at competitive market value at the signing of
the listing agreement. Historically, your first offer is usually your best offer.
WHAT WHAT WHAT
YOU YOU YOU
PAID NEED WANT
WHAT WHAT COST
YOUR ANOTHER TO
NEIGHBOR AGENT REBUILD
SAYS SAYS TODAY
The value of your property is determined by what a BUYER is willing to
pay and a SELLER is willing to accept in today’s market. Buyers make their
pricing decision based on comparing your property to other property SOLD
in your area.
Sellers set the price and
Buyers determine the value!
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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18. SELLING PRICE VS. TIMING
A
C
T
I
V
I
T
Y
1 2 3 4 5 6 7 8
WEEKS ON MARKET
Timing is extremely important in the real estate market.
 A property attracts the most activity from the real estate community and potential
buyers when it is first listed.
 It has the greatest opportunity to sell when it is new on the market.
 Most activity will take place in the first 2-3 weeks of listing. The excitement of a
new property on the market will create an urgency for both buyers and agents to
see it as quickly as possible. In many instances the home will receive its highest
and best offers during this time.
 After that initial period, the only people to look at the property will benew buyers
in the marketplace.
Houses usually sell for the most money when
they are priced properly in the beginning.
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19. Price Right—Attract Buyers
Pricing your property competitively will generate the most activity from agents and
buyers.
Pricing your property too high may make it necessary to drop the price below market
value to compete with new, well-priced listings.
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20. Price Right—Time on Market Works Against You
If you want to compete, be competitive.
• The buying market has a short attention span.
• Pricing your home right the first time is key.
• Proper pricing attracts buyers.
• An overpriced house will not sell.
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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21. What Sells—Right Price, Great Condition
To get your home sold for the most money in the least amount of time, we have to
price it “in the market.”
Copyright © 2012 Jason Parisella Team All Rights Reserved.
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22. TESTIMONIALS
“The Parisella Team was wonderful to deal with. Jason helped me with an appraisal About fourteen
years ago. His professional manner has only improved through the years. At that time I didn’t sell my
home, but I have always remembered how nice he was to me. When it became clear I had to sell my
father’s home, Jason was the only person I thought of. He didn’t disappoint me this time either. My
family home sold for above the asking price. I would highly recommend The Parisella Team to anyone
selling a house. If I should ever sell the house I live in now, the only person I would call is Jason”
-Kevin Williams
“Jason and Team were superb! Everything worked out wonderfully. The house sold in less than a week.
Wonderful job!”
-Dean S. Carter
“The Jason Parisella Team was terrific. They made the whole first time home buying process very
simple and stress free. I will recommend them to all my friends and seek their services for any of my
future real estate needs”
-Mark Bagdasarian
“Jason is an excellent person to deal with. He is an excellent real estate agent as well. Any issues that
may arise are taken care of very quickly. I have worked with Jason from both a Buyer and Seller
perspective. He is very professional and each time the experience was great”
-Bob Guay
“We were with another agent for 1 year and had gotten no where. We were with Jason for 2 days when
we found a house and had our offer accepted…..very impressive”
-Kristina & Keith Huber
“I can't express enough how much I appreciate all your help through my busy transition. I am truly
happy in my new home. You are wonderful people to work with. My friends and co-workers have heard
how much I have appreciated you. My mistake was not returning to Keller Williams soon enough.
- Deborah Gray
“Very impressed with The Jason Parisella Team. We felt very comfortable asking them all of our
questions. The communication was great! As first time homebuyers The Jason Parisella Team was
wonderful and we would highly recommend them to anyone buying or selling a home”
-Jenifer & James Badershall
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