Persona-based marketing leads to hugely improved engagement, conversions, leads and closed deals, yet only 44% of b2b marketers create and maintain ideal client profiles. Getting started is not by far as complicated as it may appear. ·Find out what commonly made mistakes to avoid and what to do instead. ·Discover what data to collect and where to find it. ·Make a head start diving into your ideal clients' dreams, goals, fears, and frustrations using a tool I recently developed. Use the language you come up with using this tool to show your ideal clients you "get" where they are now, are qualified to help them out and are fun to work with. View this presentation at https://wordpress.tv/2017/12/25/yvette-sonneveld-creating-ideal-client-profiles-made-easy/

1. Made Easy. And Fun.
Creating Buyer Persona

2. Getting To Know
You

3. Wanna
Have
More
Fun?

4. Chick?Who IS This

5. Playing.
Never.
Stop.

6. Conversation At A TimeOne

7. Know. Like. Trust

8. My Story:
Passions,
Personality
Expertise,
Core Values
Clients’ Story
Goals & dreams,
Fears & frustrations
Sense of Urgency
Core Values
Market Story
Trends
Regulation
Sweet
Spot

9. Buyer Persona
Ideal Client

10. Agency
Owner
Alyssa

11. Trail AlertRabbit

12. TRAP
MindSet
the

13. The Ingredients
Let’s Get Cooking

14. Demographics
Psychographics
Sociographics
Technographics
Ingredients

15. Let’s Get Our Hands Dirty

16. Gender & Age-range
Relation & Kids?
Location & Language
Education & Occupation
Revenue / Income
Name

17. Female, 30-40 yr
College +
Freelance creative
3-5 yrs in business
50-100K Revenue
1 -2 VA’s
Emily Establisher

19. When using your
product / service,
what is this ideal client
trying to accomplish?
Psychographics 1

20. I need so see the
big picture of my
ideal business and
a road map to get
there
Emily Establisher

21. What is most
frustrating about where
your ideal client is now.
Psychographics 2

22. I am overwhelmed:
Trying to keep up with
client work
Struggling to keep scope
creep at bay.
Chasing payments!
Emily Establisher

23. Why does (s)he want
to accomplish this?
Why is (s)he
frustrated?
Psychographics 3

24. Why does (s)he want
to accomplish this?
Why is (s)he
frustrated now?
Psychographics 3 Because…..
To make
sure I
won’t…..
Ideally, I…..
After all, I…..
So that I can…..
I really don’t
want to…..
I’m stuck
with…..
I am at the
verge of…..

25. Because…..
To make
sure I
won’t…..
Ideally, I…..
After all, I…..
So that I can…..
I really don’t
want to…..
I’m stuck
with…..
I am at the
verge of…..
Emily Establisher
So that I find a better
life-work balance
I am at the verge of
burn out
Ideally, I’d work 25-30
hours a week

26. Stay InTouch
InboundMarketingBliss.com
SonneveldEnGoeijenbier.nl
@YvetteSonneveld
Slides: InboundMarketingBliss.com/WCUT