Social Media Marketing: From Stalled to Soaring


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Mande White, creator of shares the 5 Essential Secrets to Emotionally Connecting with Your Target Audience to Increase Visibility, Deepen Customer Relationships and Boost Revenue in 2010.

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Social Media Marketing: From Stalled to Soaring

  1. 1. The 5 Essential Secrets to Emotionally Connecting with Your Target Audience to Increase Visibility, Deepen Customer Relationships and Boost Revenue in 2010.
  2. 2. <ul><li>From Small Town in East Texas </li></ul><ul><li>Full Scholarship to University of Texas-Magna Cum Laude </li></ul><ul><li>MBA 1-year </li></ul><ul><li>Ballerina since 2 </li></ul><ul><li>Married almost 7 years </li></ul><ul><li>Pomeranian Penelope </li></ul>
  3. 3. <ul><li>Helping heart-centered business since 16 </li></ul><ul><ul><li>Pilates, Yoga, Dance studios </li></ul></ul><ul><ul><li>Komen Foundation </li></ul></ul><ul><li>Big Companies </li></ul><ul><ul><li>American & Southwest Airlines </li></ul></ul><ul><ul><li>Federal Reserve Bank of Dallas </li></ul></ul><ul><ul><li>JCPenney </li></ul></ul><ul><li>Internet Marketing Companies </li></ul><ul><ul><li>Cost Per Acquisition (CPA) </li></ul></ul><ul><ul><li>Cost Per Lead (CPL) </li></ul></ul><ul><ul><li>Co-Registration </li></ul></ul><ul><ul><li>Search Engine Optimization (PPC/SEO/SEM) </li></ul></ul><ul><li>1 year profitable Solopreneur </li></ul><ul><li>3 year President of the American Marketing Association South Florida </li></ul>
  4. 4. <ul><li>To help you get your messages heard </li></ul><ul><li>To help you connect with people that crave your product or service </li></ul><ul><li>To help you listen to what your audience really wants </li></ul><ul><li>To help you tap into your potential </li></ul>
  5. 6. <ul><li>To solve problems </li></ul><ul><li>To make themselves feel good </li></ul>
  6. 8. <ul><li>Spiritual, physical, intellectual and emotional aspects all interacting together to bias motivations and actions </li></ul><ul><li>Formed during painful and pleasurable experiences or simply adopted </li></ul><ul><li>No apparent reason other than the fact society or parents seem to think they are good beliefs to have </li></ul><ul><li>Easier to pin down beliefs than to understand what motivates someone </li></ul>
  7. 9. <ul><li>Youth is better than age </li></ul><ul><li>Dogs make better pets than cats </li></ul><ul><li>People with big noses are smart, work hard and get ahead </li></ul>
  8. 11. <ul><li>Your message should attempt to present an appeal strong enough to stimulate action towards satisfying one of the basic human needs </li></ul><ul><li>Lower levels ALWAYS take priority over higher levels </li></ul><ul><li>No matter how much people have, they will always want more: Consumer NEVER Cease to Consume </li></ul>
  9. 13. <ul><li>5 Secrets to Emotionally Connecting to Your Target Audience </li></ul><ul><li>TARMAC </li></ul>
  10. 14. <ul><li>Shel Holtz: </li></ul><ul><ul><li>The degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in which companies operate behind closed doors and shuttered windows. </li></ul></ul>
  11. 15. <ul><li>Sharing information and acting in an open manner </li></ul><ul><li>Being transparent is worthless if you have no passion for what you do </li></ul><ul><li>Be open about relationships (marketing not necessarily the business dealings and internal processes) </li></ul><ul><li>Be relevant </li></ul><ul><li>Be sensitive to continued tone-don’t overstay your welcome </li></ul>
  12. 17. <ul><li>Quality of being genuine, real, not false or copied. </li></ul>
  13. 18. <ul><li>If you are authentic, then you don’t have to say you are. </li></ul><ul><li>If you say you’re authentic, then you’d better be authentic. </li></ul><ul><li>It’s easier to be authentic if you don’t say you’re authentic. </li></ul><ul><li>&quot;who&quot; behind the &quot;what&quot; and the “how” you share </li></ul>
  14. 20. <ul><li>To resound, to amplify, to reinforce oscillations because the nature frequency of the device is the same as the frequency of the source </li></ul>
  15. 21. <ul><li>Wharton- “Consumers select exactly what they want at prices that reflect how well their selections match their wants and needs, cravings and longings.” </li></ul><ul><li>Who are your people? </li></ul><ul><li>Who are they really? </li></ul><ul><li>Are you profiling them? </li></ul><ul><li>Who is your most satisfied customer? </li></ul><ul><li>Why do they keep buying from you? </li></ul><ul><li>Be very visible to the people who want/need you most </li></ul><ul><li>Be where they want you to be, in the way they want you to be </li></ul><ul><li>Take the time to interact you will learn what people respond to and how, and they will get to know you better and trust you more. </li></ul>
  16. 23. <ul><li>Unusual power to attract, fascinate, or influence </li></ul>
  17. 24. <ul><li>Put prospect or customer needs before your own </li></ul><ul><li>Push or Pull force </li></ul>
  18. 26. <ul><li>The ability to change (or be changed) to fit changed circumstances </li></ul>
  19. 28. <ul><li>Group of people who are connected to one another, a leader and an idea </li></ul>