NOMI Network Social Media Marketing & Metrics
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This document provides an overview of a social media marketing lesson. It discusses key topics like what social media is, why Facebook and Instagram are important platforms, best practices for digital storytelling, using metrics to track performance, preparing for the holiday season, delighting customers with good service, and managing social media pages. The instructor emphasizes using storytelling in a problem-solution-outcome format to drive business goals like increased sales, engagement, and informing audiences. Examples and activities are provided to help students apply the concepts.
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Lynn van Vuuren from Your Brand presents 5 easy marketing tips for small businesses. The tips include hosting an event to showcase products and services, using social media to reach target markets at low cost, understanding the difference between PR and publicity for brand management, using video and photography on blogs and social media to build trust and followers, and following up with clients through email, SMS, and promotions. Attending networking events and expos is also suggested to meet new clients if hosting events is not preferred. Credibility and a list of services from Your Brand are provided at the end.
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
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Boost Your Instagram Views Instantly Proven Free Strategies.
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NOMI Network Social Media Marketing & Metrics
- 1. I N S T R U C T O R : J E N N A F O R S T R O M Social Media Marketing
- 2. TODAY’S LESSON • What is Social Media? • Digital Storytelling • Metrics • Holiday Season • Customer Service • Contact & Resources
- 4. SOCIAL MEDIA websites and applications that enable users to create and share content or participate in social media networks.
- 5. EXAMPLES Facebook Instagram Twitter YouTube Who is on something other than Facebook?
- 6. “On average, 5 to 7 brand impressions are necessary before someone will remember your brand.” – Pam Moore
- 8. WHY? • Delivery optimization – there are more people to choose from, Facebook and Instagram can target the best people at the lowest cost. • Engaged audiences – many people see Instagram as a platform of inspiration. 1/3 of Instragram stories are done by businesses. • It’s easy! You don’t need to set up an Instagram account. Facebook does it for you. Same content – two different locations.
- 9. INSTAGRAM STATISTICS FOR CAMBODIA Insights: • Total: 658,300 • Roughly 50/50 male / female • Majority of users 18-34 yrs. old
- 12. REVIEW: WHAT IS YOUR GOAL?What do you want to accomplish? Promote Product Brand Recognition Awareness Raising Outcomes Increased sales Increased likes and follows Audience becomes more informed
- 13. OUTCOME DRIVEN CONTENT Outcomes Increased sales Increased likes and follows Audience becomes more informed Problem Solution Production Promotion Problem Solution Brand Recognition Problem Solution Informed Audience
- 14. EXAMPLES
- 15. STORYTELLING
- 16. STORYTELLING
- 17. STORYTELLING
- 18. BREAK TIME!
- 19. ACTIVITY Take 10-15 minutes to work on example digital story. My Problem My Solution My Outcome
- 20. METRICS
- 21. METRICS
- 22. METRICS
- 23. METRICS
- 24. METRICS
- 25. METRICS
- 26. LUNCH TIME!
- 27. HOLIDAY SEASON H I N T: I T ’ S H A P P E N I N G N O W.
- 28. HOLIDAY SEASON 2018-2019 November Product availability. Make the sale! December International Shipping. Customer enjoys the product. January Follow up. Customer engagement.
- 29. HOW ARE YOU PREPARED?
- 30. ACTIVITY Take 10-15 minutes to work on your sales funnel.
- 31. YOU MADE THE SALE (!) NOW WHAT? Follow up! The customer already loves you, your brand, and your products. Ask? How can I make the next product better? Thank you! Can you please leave a review? Tell your friends?
- 32. ACTIVITY Take 10-15 minutes to work on example of Delighting customers.
- 33. EXAMPLES
- 34. DELIGHT
- 36. CUSTOMER SERVICE
- 37. NO ONE WANTS THIS TO HAPPEN…
- 38. ACTIVITY Take 5 – 10 minutes to work on example of really good customer service. Take 5 – 10 minutes to work on example of really bad customer service.
- 39. MANAGING YOUR PAGE • Be responsive • Be engaged • Listen You need to…
- 41. THANKS FOR JOINING! N O W “ L I K E ” O U R FA C E B O O K FA C E B O O K . C O M / N O M I N E T W O R K C A M B O D I A