You are what you post
•
0 likes•344 views
How brands can come up with ideas for social content. Bonus: a worksheet and a checklist.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (14)
Similar to You are what you post
Similar to You are what you post (20)
More from Younomy
More from Younomy (20)
Recently uploaded
Recently uploaded (20)
You are what you post
- 1. You Are What You Post Process – P6 Framework What You Post Worksheet: How to fill your content bucket?
- 2. Publish Produce Connect to Co-create Participate
- 4. You are what you post. Remember that anything you put online is a permanent reflection of your business. business.
- 5. Content development is the primary challenge of social team
- 6. Content & curation is the primary role of social team Gartner 2013 Survey
- 8. “Continuous storytelling implies that there is an operational framework in framework in place to keep the content engine going day in and day out.” Michael Brito
- 9. It is not about frivolous chatter
- 10. Content Components Image Status Update Message Tags Links lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum lorem ipsum # lorem ipsum Go to www.mywebsite.com
- 11. Why update my status?
- 12. Why update my status?
- 13. The bar is always empty!
- 15. 80% is about What I Stand for? Stand for? Only 20% Is about Who am I? Being politically correct
- 16. What What you do? What you think? Be socially correct. Talk what you stand for, not just what you sell. Status Update What you sell?
- 17. #TrendingHashtag #SuperHashtag Create message that can be tagged in the following ways… #SuperHashtag #BusinessHashtag
- 18. Trending Hashtag
- 21. You are not a product/services company, but a trend.
- 22. “We talk about more than just private aviation – we talk about the vertical luxury market as a whole.” PrivateFly
- 23. Super Hashtag
- 24. You are not a product/services company, but a concept.
- 30. You are also a product/services company.
- 31. Business Hashtag
- 32. 80% • Human Values • Environment 20% Remember the 80-20 rule. Be socially correct 20% • Faster • Cheaper • Better
- 33. “Stories that resonate on an emotional level..put a human face on a global face on a global business, drive engagement and amplification.” Brian Pember, UPS
- 34. Product How do you do what you do? Pre- Development Devlopment Post- Development
- 35. Human values
- 36. Human values
- 37. Environment
- 38. “Successful social marketing is about authentic interaction that inspires advocacy for your inspires advocacy for your products, & trusted recommendations.” - Guardian
- 39. “Brands are the publishers of the content while marketers are storytellers and storytellers and consumers are the participants.” Tushar Vyas, GroupM.
- 40. Profile and project customers
- 42. "Are you providing value and a reason for people to interact with your brand?” brand?” Lewis Howes, Author, LinkedWorking
- 43. Inform? Question? Does the status update… Question? Call to action?
- 44. Facebook Status Update Checklist Theme Message Product (Faster/Cheaper/Better) Production (Human Values/Environment) Solution (Your’s or Others) Consumer/Customer Message Hashtags Image Links Inform Question Call to action Super Trending Business Photo Audio Video Website Social Online forms Upload link External link
- 45. Flagship Product: Faster Cheaper Better Human Values Environment Content Bucket
- 46. Darling of earned media!
- 47. All the best! All the best! Sankar@younomy.com