Workplace violence is a taboo issue that affects many employees. Filantia experts aim to diagnose, treat, and prevent workplace violence like mobbing and bossing through business aid services for companies. Their strategy involves a "Dear Boss" campaign, partnerships with institutions, and social media campaigns to raise awareness and encourage discussion using hashtags like #BossingFree. Certification from Filantia as a healthy workplace could benefit companies through positive PR and endorsement of Filantia's expertise in addressing this sensitive issue.

1. TEAM NO. 7
Business Aid
Prevent or treat disease in the
form of bossing/mobbing
FILANTIA FOUNDATION

2. This topic is very sensitive
45% of the victims don't talk about the problem at all,
because they are afraid they might lose their job.
The topic of workplace violence is a taboo
Lacking education, prevention &treatment
3/10 employees have experienced
some sort of workplace violence (half
of the cases were caused by their boss).
Companies are ashamed to admit it is
happening as it might damage their reputation
In 43% of such cases, the employers
do nothing to solve the problem, even
if they know who the culprit is.

3. Workplace violence is like cancer. It affects
as many people, it spreads rapidly through
the environment and it can also be equally
mentally challenging and damaging.
Set companies' and top managers' mindsets to
be proud of taking care of the safety and mental
health of their employees. It is not shameful to
ask for help or prevent the situation.
Insight Objective

4. Business Aid
Filantia experts are doctors and experienced professionals,
who provide:
Diagnosis
Help &treatment (first 10 companies for free)
Education about prevention
Regular "health checks"
Certification of a "healthy company"
certified

5. Raise awareness of the existing issue
in the work environment
Present Filantia as an expert and professional
problem solver
Encourage people to speak up and create
public discussion
Strategy
"Dear Boss"
Campaign
Partnerships &Filantia
Experts Profiling
Social media
and influencers

6. A warning letter sent directly to top
managers / HR department from their
"employee"
Press Release introducing Dear Boss
Campaign and the Filantia Business
Aid as a problem solver
LinkedIn - posts, direct messages to
top managers
#DearBossCampaign
"Dear Boss" Campaign
Target Audience
Company Owners
Top Management
HR Managers
Institutions
Target Media
HR Media
Business Media
Professional Media

7. Partnerships & Filantia
Experts Profiling
certified
Partnerships
Employer Branding Companies
Recruitment Academy
Ministries
Ministry of Health
Academies and Institutions
Czech Academy of Sciences
Top Employer Ranking Study
winners such as Novartis
JC Decaux Billboards
Filantia Experts Profiling
Diagnosis &Treatment of the disease
Education about prevention in the
form of seminars
Regular Check-ups
Certification
Filantia Certification
no cases of mobbing/bossing -> healthy
company

8. # BossingFree
Target Audience
Employees
Managers
Wide public
Influencers &Social media
Open a discussion about the issue
Share an experience
Creating awareness about mental health
Educating wide public about preventing workplace
violence, burnout syndrome etc.
Supporters share #BossingFree / #BossBusters

9. Why we believe in it
It is a great opportunity for employer branding and positive
PR for the company to have the Filantia Certification
Partnerships with widely respected institutions would
endorse Filantia as an expert in this field
Victims can gain courage to speak up and start to deal
with the problem they're experiencing
The controversial topic of "workplace cancer" will create
a public discussion

10. #BossingFree
campaigns
Business Aid
Summary
Workplace violence is an invisible
disease that affects each of us,
however it is not talked about.
Filantia experts can diagnose, treat
and prevent workplace violence.
Influencers and mental
health education will open
a public discussion.
#BossingFree
Partnerships with widely respected institutions and
certification would endorse Filantia as an expert in this field.
certified