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PRSA Healthcare SIG 5 Key Uses for Social Media in Healthcare Joe Koufman - Engauge

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A little about Engauge

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Key Facts: Offices in Atlanta, Austin Columbus, Orlando and Pittsburgh 300 Employees

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Engauge Social Media Philosophy 1to1toMany

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Embrace this concept: YOU are the least credible person to be talking about YOUR company

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Your Company Your Customer The MOST credible person to be talking about your company

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Social Media can be a great tool for: <ul><li>PR </li></ul><ul><li>Customer service </li></ul><ul><li>Community outreachPatient education </li></ul><ul><li>Recruitment / Marketing </li></ul><ul><li>Education </li></ul>

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5 ways Healthcare is embracing Social Media <ul><li>Selling the hospital and employees </li></ul><ul><li>Offering interaction with experts </li></ul><ul><li>Enabling location of good doctors </li></ul><ul><li>Connecting patients with treatment options </li></ul><ul><li>Spreading prevention messages </li></ul>

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1. Selling the hospital and employees Provident St. Vincent, Porland, OR

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2. Offering interactions with experts Various docs on Twitter, Facebook, YouTube, blogs, etc.

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3. Enabling location of good doctors Review sites, Facebook, Twitter, YouTube

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4. Connecting patients with treatment options Review sites, Facebook, Twitter, YouTube

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5. Spreading prevention messages Websites, apps, Social Sites

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5 ways Healthcare is embracing Social Media <ul><li>Selling the healthcare provider and employees </li></ul><ul><li>Offering interaction with experts </li></ul><ul><li>Enabling location of good doctors </li></ul><ul><li>Connecting patients with treatment options </li></ul><ul><li>Spreading prevention messages </li></ul>

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Thank you [email_address] http://www.linkedin.com/in/joekoufman @GumboShowJoe