This document discusses various strategies for marketing a psychotherapy practice, including addressing discomfort around discussing money and profit. It emphasizes the importance of having a clear specialty or niche to attract referrals. Examples are provided of successful specialty practices like a weight management center, a practice specializing in addiction treatment for artists, and a concierge practice for executives. Overall, the document encourages defining a specialty, setting goals, developing referral partnerships, and using various marketing tactics like websites and blogging to promote services to the target population.
Tactics On Dealing With People Wisely In Network Marketing!Uzzal Hossain
Are you struggling with the fact that you really don't know anything about prospecting?
Have you ever felt uneasy or inarticulate when speaking to a prospect? You recognize the moment of truth is upon you . . .
it's time to recruit this fresh prospect -- but how?
What if I can offer you a solution that will help you to attain greatness, to become a success in your prospecting and realize your potential?
With practice this procedure will be easy. For now, abide by these steps to making headway in conversations with prospects.
Tactics On Dealing With People Wisely In Network Marketing!Uzzal Hossain
Are you struggling with the fact that you really don't know anything about prospecting?
Have you ever felt uneasy or inarticulate when speaking to a prospect? You recognize the moment of truth is upon you . . .
it's time to recruit this fresh prospect -- but how?
What if I can offer you a solution that will help you to attain greatness, to become a success in your prospecting and realize your potential?
With practice this procedure will be easy. For now, abide by these steps to making headway in conversations with prospects.
The Presentation explains the growing potential of social media in building brand advocates as well as strengthening customer relationships. Creating brand ambassadors depends on leveraging this social engagement tool to find new brand relationships, and then capitalize on nurturing these relationships. These 5 proven social ways are effective for daily–deal networking with customers and clients in the social marketing space.
Supply center expo 2012 communicating with patients what are you missing Lani Anderson L.Ac.
client communication is critical for building a successful clinical practice. Go to www.buildyourbusinessqi.com for more resources to help you build your business.
Boost your DJ, producer or music career with entrepreneurial skills. Shout out to Hypeddit for their support. Please let me know if you have any questions.
This module is the final module and it explores the concept of presenting the idea to target audiences. Within this module the key areas that are discussed are, improving communication skills, body language and managing nerves.
As part of the Institution of Mechanical Engineers' service to members, engineers and professionals in technical industries worldwide, we host a series of free training webinars.
The slides were used in a free training webinar which looked at coaching for engineering managers. The webinar looks at what makes a good coach, coaching vs mentoring and the benefits of coaching.
The Presentation explains the growing potential of social media in building brand advocates as well as strengthening customer relationships. Creating brand ambassadors depends on leveraging this social engagement tool to find new brand relationships, and then capitalize on nurturing these relationships. These 5 proven social ways are effective for daily–deal networking with customers and clients in the social marketing space.
Supply center expo 2012 communicating with patients what are you missing Lani Anderson L.Ac.
client communication is critical for building a successful clinical practice. Go to www.buildyourbusinessqi.com for more resources to help you build your business.
Boost your DJ, producer or music career with entrepreneurial skills. Shout out to Hypeddit for their support. Please let me know if you have any questions.
This module is the final module and it explores the concept of presenting the idea to target audiences. Within this module the key areas that are discussed are, improving communication skills, body language and managing nerves.
As part of the Institution of Mechanical Engineers' service to members, engineers and professionals in technical industries worldwide, we host a series of free training webinars.
The slides were used in a free training webinar which looked at coaching for engineering managers. The webinar looks at what makes a good coach, coaching vs mentoring and the benefits of coaching.
BRIDGING THE GAP BETWEEN KNOWING AND DOING - PREMIUM ACTIONGUIDE FOR HEALTH &...Tena Taylor (M.A.)
Everything you need to know as a health and wellness expert to start & scale your practice by mastering PARAMOUNT BUSINESS FACTS & unraveling the importance of the UNIQUE ADVISORY IMPRINT! ✨
This guide is leading you through:
🔥How to extract your WHAT (the problem you're solving), pair it up with your WHY (the motivation behind it), and co-create a HOW (your Unique Offering)!
🔥Explaining the difference between thinking about your ideal client and AS YOUR IDEAL CLIENT
🔥Unraveling the IMPORTANCE OF YOUR ADVISORY AUTHENTICITY & embedding it into the overall business plan
and
🔥Extensively elaborating a Step-By-Step process on how to transform selling from a dreadful action into a pleasurable experience!
Finding the Magic: Creating Produce Better Outcomes By Designing Intentional...Sharon Boller
Design thinking, with its focus on human-centered design, can help training, learning, and development professionals create learning journeys rather than "events." The goal of experience design is to positively influence mindset, which, in turn, affects behavior. Behavior is what determines outcomes. This session showcases four tools designers can use to create effective, intentional learning experiences that maximize magical moments and minimize or eliminate miserable ones.
How to Humanize Your Hospital's Brand -- Step-by-StepKrista Kotrla
Presented by Mayo Clinic Center for Social Media, Ragan Communications and Astute Solutions.
In Krista Kotrla’s new 75-minute webinar, “How to humanize your hospital’s brand—step-by-step,” you’ll find out why the right message matters so much.
Here’s a secret: People don’t really want to pick a hospital. They want someone to help them:
They want answers to questions.
They want acknowledgement of their unique situation.
They want to believe that the people they trust with their health are passionate about helping.
Every industry struggles with being more customer-centric Hospital communicators especially ought to be more patient-centric than brand-centric—always. That means ONE THING: Put more humanity in your messages.
During this webinar, you’ll learn:
How to humanize your brand content
Why you should involve every employee in your content strategy
How to inspire other team members to get involved
5 types of content you should be (but you’re probably not) writing
Why you need to add video to your content marketing
The 2 most underused web pages on almost every hospital site
How to make sure your online brand matches patients’ offline experiences
Personal Trainer Magazine: Fitness Business, Marketing and Career Successdanieljacobes
Learn how to get more fitness clients, promote yourself as a fitness professional. For more detail you can check out at http://www.personaltrainermagazine.com
Perseverance and Career Success presented by Brian Patrick Jensen at HLAA Conference, June 2016, Washington DC. This presentation offers two models for perseverance and career success when faced with difficult life and workplace challenges:
1.) A "Diversity" model featuring job-specific "Fit for Duty" analysis and "Learn, Apply, Teach" implementation approach to workplace accommodations; and
2.) A "Perseverance" model to overcoming workplace challenges and prejudice and ultimately being better and more successful, despite adversity and obstacles.
Job candidates, employees and business leaders with hearing loss especially "get" this training. Human resource leaders, diversity officers, top executives and and workplace supervisors benefit a practical plan of action to employ diversity and workplace accommodation initiatives.
HLAA Participant feedback scores were consistently "exceptional" and positive.
Power Point Ethical Effective MarketingSusan Giurleo
Power Point slides of 90 minute presentation of Ethical, Effective Marketing for your Private Practice. Originally presented to Mass Psych Assoc. 11/14/09
Means and Methods of Humanitarian InterventionDr. Chris Stout
It has long been the ethos, if not the ethic, of psychology to work via its various iterations and specialties to the betterment of individuals, groups and areas. Professional service is an important aspect of a psychologist’s identity. It is one of the “big three” (teaching, research, service) that are integral to the activities of colleagues, and is emphasized as a core value in founding documents such as the American Psychological Association’s mission (“to advance the creation, communication and application of psychological knowledge to benefit society and improve people’s lives”), vision (e.g., “…a global partner… to facilitate the resolution of personal, societal and global challenges in diverse, multicultural and international contexts”), and ethical standards (e.g., for “Justice,” “Respect for People’s Rights and Dignities,” and “giving psychology away/pro bono”).
This presentation will demonstrate how to translate service into concrete international action. Beginning with examples of specific international service needs and opportunities, at home and abroad, the presentation will highlight people, programs, and places where the vibrant potential for global service is very real and present. For current and future psychologists as well as colleagues in different areas interested in “making a difference in the world,” this talk offers a very pragmatic how-to in developing skills, identifying partners, and managing the logistics and practicalities of international service within a psychology career.
Methods of Humanitarian Intervention - APA 2019Dr. Chris Stout
Narrative version with reference links is available on LinkedIn at: “State of Philanthropy: Finding Hope Among the 'Disaster' of Humanitarian Aid” https://www.linkedin.com/pulse/state-philanthropy-finding-hope-among-disaster-aid-dr-chris-stout/
Science, Technology and Ethics: Hacking Darwin with Jamie Metzl, PhDDr. Chris Stout
Could this be the most important book of our generation?
Jamie Metzl, PhD, JD, and polymath extraordinaire, writes “From this point onward, our species will take active control of our evolutionary process by genetically altering our future offspring into something different from what we are today. We are, in other words, beginning a process of hacking Darwin.” This is a quote from his latest book, Hacking Darwin: Genetic Engineering and the Future of Humanity.
Technologies, Organizations and Tools for Global Psychologists in Humanitaria...Dr. Chris Stout
Dr. Chris Stout will provide tools and discuss models that psychologists and other disciplines have used in global humanitarian work. The use of psychological principles in policy development and sustainability along with interventionism will also be discussed. He will share real-world stories from innovative non-profits that will open new perspectives, ideas and approaches for attendees to learn from and adapt to their interests and work.
Dr. Chris Stout is a licensed clinical psychologist and the Founding Director of the Center for Global Initiatives, a Top Ranked Healthcare Nonprofit. He is a former faculty member at Northwestern’s Feinberg School of Medicine and is currently an Advisory Board Member at the Center for Global Health at the University of Illinois at Chicago’s College of Medicine. He served as a NGO Special Representative to the United Nations via Division 9 of the APA, was a Federal Advocacy Coordinator for APA for 12 years, was co-chair of CIRP, is past-President of the Illinois Psychological Association, Fellow in three Divisions of APA and is a Distinguished Practitioner in the National Academies of Practice. He was a World Economic Forum Global Leader of Tomorrow and invited faculty at their Annual Meeting in Davos. He published the award–winning three volume set, The New Humanitarians, in addition to over 35 other books, having been translated into 8 languages. He has been interviewed on CNBC, Oprah, and by the Wall Street Journal, Chicago Tribune and others. He’s received numerous humanitarian awards, including APA’s International Humanitarian Award and four honorary doctorates.
Technologies, Organizations and Tools for Global Psychologists in Humanitaria...Dr. Chris Stout
You’re Invited:
I am proud to announce that I have been invited by APA’s Division 52 – International Psychology to do a Continuing Education Webinar entitled: “Technologies, Organizations and Tools for Global Psychologists in Humanitarian Intervention,” moderated by Falu Rami, Ph.D. and hosted by Karen Brown, Ph.D. on May 21, 2019, 12:00 PM EDT, 11:00 PM CDT, 9:00 AM PDT.
I hope you can join! - Chris
Invited Midwestern Psychological Association Presentation - 2019Dr. Chris Stout
The mission of the Center for Global Initiatives is to help in the creation of self-sustaining programs that improve access to healthcare in underserved communities throughout the world.
Learn more at: http://centerforglobalinitiatives.org/ and http://www.drchrisstout.com/
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
The embedded links may not work in SlideShare, so please feel free to email me for a copy at DrChrisStout@gmail.com to be added to our email list.
You can join our Facebook Group and interact with over 5200 likeminded individuals at:
https://www.facebook.com/groups/CenterForGlobalInitiatives/
Any recommendations to improve this communique would be most appreciated!
And if you’d like to support the Center’s work with a tax deductible donation, that would be fantastic(!) and do a great deal: http://centerforglobalinitiatives.org/donateNow.cfm
Cheers, and thank you for your work,
Chris
Founding Director, http://CenterForGlobalInitiatives.org
Becoming a New Humanitarian: Examples and Tools Dr. Chris Stout
The mission of the Center for Global Initiatives is to help in the creation of self-sustaining programs that improve access to healthcare in underserved communities throughout the world.
Learn more at: http://centerforglobalinitiatives.org/ and http://www.drchrisstout.com/
Presented at Predictive Analytics Innovation Summit, Chicago 2017 #PAChicago
https://theinnovationenterprise.com/summits/predictive-analytics-innovation-summit-chicago-2017/speakers
This presentation centers on currently published findings focused on the use of predictive analytics in healthcare venues of sports medicine and orthopedic rehabilitative settings. Aspects of data access via national patient registries as well as nascent applications of machine learning will also be covered. An example of one approach of incorporating a model of assessment, evidence-based practice, treatment augmentation, and resultant outcome evaluation will be provided as well.
Please be in touch
http://DrChrisStout.com
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
The embedded links may not work in SlideShare, so please feel free to email me for a copy at DrChrisStout@gmail.com to be added to our email list.
You can join our Facebook Group and interact with over 5200 likeminded individuals at:
https://www.facebook.com/groups/CenterForGlobalInitiatives/
Any recommendations to improve this communique would be most appreciated!
And if you’d like to support the Center’s work with a tax deductible donation, that would be fantastic(!) and do a great deal: http://centerforglobalinitiatives.org/donateNow.cfm
Cheers, and thank you for your work,
Chris
Founding Director, http://CenterForGlobalInitiatives.org
Setting Goals by Sarah Buerger & Dr Chris StoutDr. Chris Stout
There are lots of planners, systems, seminars, and books to help achieve goals, get organized, and plan. But Meaningful Productivity is the first comprehensive approach for one’s LIFE – not just work or home. It is based on an integrative philosophy of living that has evolved and been acid-tested in the real world by its originator. It is designed to be specifically tailored to your needs, goals, and ambitions.
Meaningful Productivity is designed to be simple and unencumbered. It is basically a hybrid of a scheduling system/planner with a to-do list. Its simplicity is its power. It is my goal to get Meaningful Productivity out to the masses, via amazon so it is as affordable as it is easy to use. I am not too concerned with my copyright, other than you recognize my authorship and perhaps may wish to use my consultative services or purchase other materials, via DrChrisStout.com.
My focus is on life significance. This significance is defined via achievement with satisfaction. Significance wins out over success. Meaning and individualized importance are drivers. Sure, sometimes these result in outward reward of status, celebrity, or wealth, but these are side-effects, not ends. This philosophy is best stated in one of my mottos: “Do important things.”
I feel the accomplished life is ongoing, not an endpoint. Accomplishment should occur across the life span. Life thus needs a design. Certainly randomness has its place, and entropy can make for an enjoyable calamity, but a life left to be “designed” by chance is too much at risk of being wasted.
Some choose to simplify their lives. And this has become quite popular as of late. I support this philosophy with clarification: to simplify is to be unencumbered from the unnecessary, not to sacrifice needs and self-defined reasonable wants.
It is my philosophy to support high-achievement over over-achievement. Over-achievers tend to be more driven by obtaining external trappings resultant from achievement rather than inherent drive by the work itself. These are the individuals who risk burn out they are those who feel heavy work involvement is expected by a superior (not the result of an “internal” motivation); or feel a need to perform for others; or feel pride in external/material attainment over intrinsic satisfaction in the work itself; and then they reach a point in mid- to late-career that results in the “is this all there is?” phenomenon.
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
The embedded links may not work in SlideShare, so please feel free to email me for a copy at DrChrisStout@gmail.com to be added to our email list.
You can join our Facebook Group and interact with over 5200 likeminded individuals at:
https://www.facebook.com/groups/CenterForGlobalInitiatives/
Any recommendations to improve this communique would be most appreciated!
And if you’d like to support the Center’s work with a tax deductible donation, that would be fantastic(!) and do a great deal: http://centerforglobalinitiatives.org/donateNow.cfm
Cheers, and thank you for your work,
Chris
Founding Director, http://CenterForGlobalInitiatives.org
Books inspire and create. They can provide pleasure or provocation—either can make you better. Every few months (or so, I’m a slow reader) you can see what I’m recommending for you in order to live A Life in Full.
To learn more and subscribe to our Quarterly eMagazine, please visit http://ALifeInFull.org
Cheers, and always happy to help…
Chris
http://ALifeInFulll.org
Global Health Film Club
The Film Club provides unique venue to view a film as a group and then follow with conversation and methods to address the issues. The film serves as vehicle to learn about a specific humanitarian issue.
Some of you may be familiar with the concept behind “The 100 Ton Club.” It’s basically lifting 100 tons, yes, 200,000 pounds, in a day’s time.
If you know some of my background, you may know that I like to take on various (odd) physical challenges—running marathons and ultras, racing cycling criteriums, summer biathlons, cross-country ski races, Warrior Dashes and other obstacle races, diving the Blue Hole, the Great Barrier Reef, and with sharks, climbing 3 of the World’s Seven Summits, etc. You may not know that I grew up poor, obese (particularly a bummer when you consider my last name), had orthopedic issues, etcetera—woe was me.
You also likely know that I run a non-profit Center for Global Initiatives and often pair some physical challenge as a fundraiser for our work in Tanzania.
So, by my 58th birthday (8 May) I hope to join-the-Club and lift 100 tons, but as somewhat of making this an endurance challenge as well, I hope to do it in 3 hours.
Gulp…
If you’d like to support this crazy challenge for our friends in Tanzania, please do: http://centerforglobalinitiatives.org/donateNow.cfm
Or, if you’re so inclined, you may want to take on your own challenge (maybe this one too?) and support the Center’s work.
Thanks for any help you can lend…!
Chris
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
The embedded links may not work in SlideShare, so please feel free to email me for a copy at DrChrisStout@gmail.com to be added to our email list.
You can join our Facebook Group and interact with over 3900 likeminded individuals at:
https://www.facebook.com/groups/CenterForGlobalInitiatives/
Any recommendations to improve this communique would be most appreciated!
And if you’d like to support the Center’s work with a tax deductible donation, that would be fantastic(!) and do a great deal: http://centerforglobalinitiatives.org/donateNow.cfm
Cheers, and thank you for your work,
Chris
Founding Director, http://CenterForGlobalInitiatives.org
The emerging healthcare environment requires expanded patient access while delivering optimal outcomes and cost. As healthcare moves form a fee for service model to alternative delivery and payment models, there are opportunities for physical therapy to revolutionize the delivery of musculoskeletal medicine. Physical therapists are uniquely qualified to spearhead musculoskeletal care through direct access with the potential to improve patient satisfaction and outcomes while limiting unneeded medical care. While this model has been described in the military, there are few descriptions of this PT First approach in the private payer arena. This session will provide the attendee with a multifaceted perspective on the impact of physical therapy in emerging, collaborative healthcare models. Approaches to payers and employers with the business implications will be presented that influence these new models. Key strategies to implement a scalable, best practice model will be discussed including the logistical challenges and corollary solutions in the private arena. We will discus our experience implementing novel delivery models for management of neck, back, shoulder and knee pain. The session will deliver practical solutions to the challenges of implementing, assessing, and adapting a theoretical construct to a working viable program. Finally, the session will discuss how the use of a a large Patient Outcomes Registry and analysis of “big data” can drive best practice and inform development of the program.
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024Dr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
MISS TEEN GONDA 2024 - WINNER ABHA VISHWAKARMADK PAGEANT
Abha Vishwakarma, a rising star from Uttar Pradesh, has been selected as the victor from Gonda for Miss High Schooler India 2024. She is a glad representative of India, having won the title through her commitment and efforts in different talent competitions conducted by DK Exhibition, where she was crowned Miss Gonda 2024.
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...dsnow9802
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
4. Money
Feels taboo or at least odd to discuss making money
No one minds telling your where they graduated
from or how many patients they see but rarely does
anyone feel comfortable chatting about their net
worth
Dr. Hofman’s “Psychotherapy for the rich and
psychotherapy for the poor.”
Pro bono
5. Promotion
This also feels uncomfortable for most professionals
as in poor taste or self-aggrandizing or may seem
like “selling-out”
APA and the FTC
Helps potential clients and colleagues know you
exist and what you have to offer, your ethics ensure
that you are competent and honest
As long as you provide honest information in a
tasteful manner, then it’s beneficial to you and to
others.
6. Publicity
Today publicity seems = poor taste.
Indeed, it can be, but it is defined as “notice or attention
given to someone or something by the media.”
So, if one publicizes something that would be a help to
others, that’s not a “bad” thing
Maybe think more so of what-you-do versus who-you-
are, and then is seems less ego driven and more “other”
focused
Each of you have skills that benefit others in various
venues:
Therapy, writing, public lectures…
7. Profit
OK, this may be the BIG one
Making a profit (good) ≠ profiteering (bad)
If you are in private practice, you are in business.
If you cannot pay your rent then you cannot
practice then you cannot be as helpful to others.
If you simply “breakeven” you cannot pay for your
mortgage or your shoes or your child’s pediatrician.
Profit is what you get to live one once you have met
your expenses of practicing. It’s OK.
9. The Marketing Plan
Situation analysis
Marketing goals
A marketing strategy
Specific marketing tactics to support the
marketing strategy
An implementation plan (including budget)
A method or methods to track progress of
marketing plan
10. From a Mission to Goals
Time frames of 1 year, 3 years, 5 years, 7 years,
10 years, 15 years, and on up to 20-year-plans.
SMART goal, it must be:
Specific
Measurable
Action-oriented
Realistic
Timed
11. What Are Your
Marketing Goals?
Here is a good example of a SMART goal:
Build my private practice (by marketing
activities including speaking engagements and
networking) to a full practice of 22 clients per
week over the next 18 months.
12. Strategies To Focus Your
Marketing
The SIX Ps:
People
Price
Place
Product
Promotion
Positioning…
13. The selection of the target market.
- PEOPLE, PRICE
What are you trying to sell?
- PRODUCT
How will people know about you and your
services?
- PLACE, PROMOTION
Your overall marketing message.
- POSITIONING
17. Professors and staff at your current or past
university
Other therapists
Therapists who do short-term treatment and then
seek referral sources for long-term work that you do,
or
therapists who do not treat the clinical issue that you
specialize in.
Holistic or alternative medicine
practitioners.
18. Dietitians or nutritionists
School psychologists, guidance
counselors, or teachers
Physical therapists and rehabilitation
specialists
Professional association or agency
leaders or members
Massage therapists
21. Specialist or Generalist?
Bavonese & Restum, Uncommon Practices
When you try to be all things for all people,
you risk being perceived as a non-specialist for
any specific problem or issue in the minds of
potential clients.
The message to your community of what you
can help with, what your offer or service is,
gets very diluted.
22. We have all seen ads for therapists who
“specialize” in ten or more clinical issues.
Sadly, in their attempts at spreading a broad net,
such people end up creating a confused, unfocused
image in potential clients’ minds.
As business guru Seth Godin puts it,
"If you can't state your position in
eight words or less, you don't have a
position."
25. Having a Specialty Can Give You an
Advantage Over Your Competition
Potential clients have specific challenges in their
lives they want help with.
When seeking help, they are more likely to
contact you if...
26. You have helped someone they know with the same
problem or issue;
You have advertised your services to target how
you can help with their specific problem or issues;
You are identified predominantly with a specific
problem or issue.
When people think of “X,” they think of you.
27. Why Is Having A Specialty
So Important?
Having A Specialty...
Enables you to be seen as an expert in your field
Gives potential clients a clear, specific idea of
what problems or challenges in their lives that
you can help them solve or feel better about
28. Having A Specialty...
Makes it much easier to promote your services
offline and online.
Makes it much easier to develop
Referral Systems;
Joint Ventures;
Public Relations campaigns and other diversified
marketing activities.
29. How To Find Your Market Niche
When identifying your niche or specialty, the first place to
look is at your own interests and life experiences. Ask
yourself these questions:
What kinds of clients do I most enjoy working with?
Do you have a relevant linguistic and/or cultural knowledge
base?
What training have I had that would qualify me to ethically
claim that I specialize in a specific area?
Is there any additional training that would add value for me
and my patients?
30. You can have more than one specialty,
but limiting it to a few areas is best because you
want people to think of you when they think of
your specialty.
Listing eight or ten areas of specialty in your marketing
materials creates the impression that you are all
over the place and don’t truly specialize in
anything.
31. Here Are Some Examples…
Tamara was born in Israel and speaks fluent Hebrew.
She markets her counseling services to Israeli
immigrants and conducts many of her sessions in
Hebrew.
32. Krystal spent 15 years as an executive recruiter before
becoming a therapist.
She specializes in career counseling and offers a
support group for survivors of corporate downsizing.
33. Jack is a registered dietician and licensed psychologist.
He specializes in working with clients with eating
disorders.
34. Consider Factors Such As These…
Where you grew up
Where you went to
school
Places you’ve lived
Special talents
Past misfortunes
Languages you speak
fluently
Special training
Past careers
Unusual skills
Life experiences
35. Example:
Charley A. of Toronto is suffering from anxiety. He
doesn't know where it comes from, and he’s used to
being in control of his life.
He's scared and confused.
He finally decides to get help.
He goes online and searches in Google for “anxiety
help Toronto.”
What shows up on the list are four different clinicians.
He clicks on all of their links...
36. Example:
Dr. Slate says he treats marital problems, depression,
anxiety, ADHD, sexual abuse, dissociative disorders
and eating disorders.
Dr. Rubble says she is the Director of the Center for
the Treatment of Anxiety.
Dr. Flintstone says he specializes in new techniques
that provide rapid relief from all sorts of symptoms.
Who does Charley call?
37. Dr. Rubble Of Course!
The one who is the specialist.
The one whose web site discusses the exact symptoms he’s
having.
“This woman understands me already," thinks Charley.
For all we know, one of the other therapists might be better for
Charley in terms of their skills. But that's irrelevant because
they are out of the game. Charley calls the Center for the
Treatment of Anxiety and never looks back.
38. It’s also a huge advantage in your field because so many
struggling clinicians don't specialize, for fear of
losing some clients.
The opposite is actually the truth: the more well-known
you are as an expert, the more referrals you get of all
kinds - not just in your specialty.
Why Is Having A Specialty So
Important?
42. The Great Example of Dr. B
Win-win-win galore
Patients, referring docs, and Dr. B
Specialty in Obesity Treatment
Grand Rounds Lectures
Expertise
Non-competitive
Articles and resources
Health Clubs
East Bank Club
Follow-Up
43. Health Clubs
Doctor’s Expertise/Value Added
Group/education model/method
Achieving your weight goals
Overcoming food challenges
East Bank Club
High-end, concierge clientele
Exclusivity/Prestige
44. Does Great Work
Groups are more affordable for patients and
profitable for you
10 meetings @ 10 pts @ $100/week = $10,000 for
10 hours work or $1000/hour!
Some Patients Need 1:1
More help and/or intra-psychic issues present
Follow-Up
45. Excellent (and easy) Follow-Up to Referral
Source
Monthly, 1-page formatted letter (on letterhead)
Gives clinical update
Helps confirm referring MD’s request for consult and
mitigates risk for him/her as you have demonstrated pt is
in your consultative care
Helps remind referring MD that you are an available
specialist with good results and good follow through
Refer back when appropriate from your patient
population
46. Where to Focus Your
Marketing Energies
Remember, One Size Fits Few
Here is a quick list:
47. The power of newspapers is news. Marketing
that is newsy gets noticed because news is in the
forefront of readers’ minds.
The power of magazines is credibility. Readers
unconsciously attach to the expert/ author/
interviewee the same credibility that they
associate with the magazine.
48. The power of radio is intimacy. Usually radio is
a one-on-one situation allowing for a close an
intimate connection between listener and
speaker.
The power of brochures is the ability to give
details. Few media allow you the time and space
to expand on your benefits as much as a
brochure.
49. The power of the Internet is interactivity,
connectivity and information. You can be found by
interested individuals, inform them, answer their
questions, and make appointments.
50. Go Where Others Aren’t
The “Go Where Others Aren’t” strategy can apply to
factors besides your location.
It can also mean marketing your therapy services to
people in special situations — especially
populations that may be underserved.