Market The Right Way With Facebook And Twitter July 09

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Presentation for BarCamp Chattanooga, July 25, 2009
by Wade Kwon
© 2009 Birmingham Blogging Academy
http://birminghamblogging.com

Published in: Technology, Business
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Market The Right Way With Facebook And Twitter July 09

  1. 2. Market the Right Way with Facebook and Twitter Wade Kwon News Pirate
  2. 3. Social media = fun <ul><li>You don't log on saying, &quot;Gee, I wonder what someone can sell me today ...” </li></ul><ul><li>I log on to find out: </li></ul><ul><ul><li>What's going on with my friends </li></ul></ul><ul><ul><li>Funny pictures they've uploaded </li></ul></ul><ul><ul><li>What's going on in the &quot;world&quot; = Birmingham, pop culture, politics, friends' workday </li></ul></ul>
  3. 4. Do you even need social media?
  4. 5. Important questions <ul><li>What is our marketing goal? </li></ul><ul><li>What is our motive? </li></ul><ul><ul><li>To join the conversation, or to control it? </li></ul></ul><ul><li>Do we have resources to use social media? </li></ul><ul><ul><li>low cost </li></ul></ul><ul><ul><li>but time investment </li></ul></ul><ul><ul><li>no one tells you about the &quot;puppy investment” </li></ul></ul>
  5. 6. Important questions <ul><li>How will we test our message? </li></ul><ul><ul><li>Experiment? </li></ul></ul><ul><ul><li>Are we willing to fail publicly? </li></ul></ul><ul><li>How will we measure results? </li></ul>
  6. 7. Facebook What is it?
  7. 8. Let’s take a quick tour.
  8. 9. Pros <ul><li>The game in town. </li></ul><ul><ul><li>200 million users. </li></ul></ul><ul><li>Can instantly build audience among friends. </li></ul><ul><li>Flexible: can engage in several ways. </li></ul><ul><ul><li>Pages. Groups. Apps. Targeted ads. </li></ul></ul>
  9. 10. Cons <ul><li>You're still playing by Facebook's rules. </li></ul><ul><ul><li>Re-designs. Pages. </li></ul></ul><ul><li>New design = lost in the shuffle? </li></ul><ul><li>Time intensive. </li></ul><ul><li>Has any business turned it into clear engagement and success? </li></ul><ul><ul><li>Even Facebook still figuring it all out. </li></ul></ul>
  10. 11. First steps <ul><li>Ask your customers. </li></ul><ul><ul><li>Are they on Facebook? </li></ul></ul><ul><ul><li>How do they use it? </li></ul></ul><ul><ul><li>What do they like to see? Dislike? </li></ul></ul><ul><li>Adopt a Cause. </li></ul><ul><li>Think like Facebook. </li></ul>
  11. 12. Twitter What is it?
  12. 13. A demonstration.
  13. 14. Let’s take a quick tour.
  14. 15. Pros <ul><li>Buzz tool of the moment. </li></ul><ul><li>Easy to start using, integrate with Web site, computers, phones. </li></ul><ul><li>Very personal one-to-one and one-to-many conversations. </li></ul>
  15. 16. Cons <ul><li>Few users. </li></ul><ul><li>&quot;I don't get it&quot; factor. </li></ul><ul><li>Backlash / negative buzz. </li></ul>
  16. 17. First steps <ul><li>Tim's rule: Try it on your own. </li></ul><ul><li>Follow, reTweet, chat, reveal. </li></ul><ul><li>Be bold. </li></ul><ul><ul><li>Stand out if you want to make a splash. It's still the Wild West. </li></ul></ul>
  17. 18. Before we wrap up …
  18. 19. Coming up <ul><li>Aug. - Beginning Blogging for Businesses </li></ul><ul><li>Sept. - WordCamp Birmingham </li></ul><ul><li>Oct. - BlogWorld, Las Vegas </li></ul><ul><li>Birminghamblogging.com </li></ul>
  19. 20. In conclusion <ul><li>Do you need social media for marketing? </li></ul><ul><li>What is your goal? </li></ul><ul><li>Which tools are best for you and your customers? </li></ul>
  20. 21. Today’s slides http://snurl.com/bba-bcc
  21. 22. Thank you!

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