On November 17, 2010, I did a presentation for Career Day at Autrey Mill Middle School in Johns Creek, GA, and explained to the students what exactly does a "social media manager" do each day...
3. Traditional Forms of Marketing
TV Commercials
Yellow PagesRadioNewspapers
Billboards
4. • Expensive
• Not highly targeted
• Easily ignored
• Doesn’t make it easy for the customers to give
feedback, beyond buying or NOT buying a
product
What are the Problems with Traditional?
7. How Social Media Fits Into All This
● Social media allows businesses to have
conversations with potential customers.
● When you have conversations with potential
customers, they grow to trust you.
● Once they trust you, they’re more likely to buy
your product or service.
8. How Social Media Affects Buying Decisions
You go to a party
and smell a
perfume you like…
Before the Internet,
you had to go to the
store to learn more
about it…
Now, you can go
home, log onto your
computer and…
14. No, seriously.
I’m a virtual social media manager…
companies don’t have to hire somebody
full-time to run their social media.
I help companies have conversations with
customers… using social media.
16. Mark Zuckerberg’s Facemash
The founder of Facebook made his first big
cyber splash one night at Harvard.
He downloaded photos of all the girls at
Harvard and then created a program that
randomly compared 2 coeds against each
other…
He asked a simple question: Which girl is
hotter?
27. What do I do each day?
People Click on
“Like”
“Likes” are the currency of Facebook
28. What do I do each day?
Call to Action
– Get People
to Click “Like”
Landing Page
29. What do I do each day?
Create Events
Respond to Fan
Comments
Post Content to
Fan Page
30. What do I do each day?
Tweet About
the News
Respond to
Client’s Fans
31. What do I do each day?
Respond to
Your Fans
Create YouTube
Channel
32. What do I do each day?
Respond to
Your Fans
Write Blog
Posts About
Social Media
33. Who had the greatest impact on
this career?
My husband, Adam.
Encouraged me to find a career that I
feel passionate about.
And, during the day, he runs Social
Media at
34. Who else had the greatest impact
on this career?
Kate Buck, Jr. (yes, she really does
have pink hair.)
She is a “rock star” in the world of
social media management.
She taught a class I took called
35. Best part of my job?
● Freedom!
● I’m offering a service that’s very much in demand…
lots of companies want and need what I do.
● Doing something I love. What could be better?
● Can set my own schedule, so I can be home to help
my kids get to school, and I’m home in the afternoon.
36. So if you can understand this…
…maybe you should be a
virtual social media manager!