Why Your First Time Visitors Don't Trust You and What To Do About It?

Djeet Singh
Djeet SinghFounder at Wisetr,WordPress Specialists For Your Growing Business
Why First Time Visitors Don’t Trust You and
What To Do About It?
By Daman Jeet Singh
Co-Founder
Wisetr Technologies | XLPlugins
In the month of March, 2016…
Connect with me on twitter @djeet
The results of this campaign…
Connect with me on twitter @djeet
Connect with me on twitter @djeet
Fast Forward to Feb, 2017….
We were buildingproductsat
XLPlugins
“You should have a Live Chat there”
Here’s what happenedone day
I was a hit with a bag of bricks
Connect with me on twitter @djeet
Loose 10 pounds
in 5 days
Earn$500 for 2 hours
without
Lifting a finger
Pimple-FreeSkin
in minutes.
We’rethe best software
Foryou
Is He Really to Be Blamed?
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When we are creating a website do we
even think about this user? …..
Connect with me on twitter @djeet
Connect with me on twitter @djeet
Connect with me on twitter @djeet
Proof is in thepudding
Connect with me on twitter @djeet
TRUST IS A CURRENCY.
Youare not entitled to trust.
Yougot to earn it.
The Four Pillars of Trust
What makespeople& websites
trustworthy?
Pillar No.1
Show Them You KnowThem
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Yourfirst-time visitors are pretty anxious.
The Framework to do thefirst
handshake.
A firm one.
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Answer 3 simple questions:
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• What do youoffer?
• Forwhom?
• End goalyou helpachieve?
E.g. Web Design Business
HelpingSmall Business Owners Build
Beautiful Websites That Generate More Leads
Connect with me on twitter @djeet
Eg.WordPressBlogger
HelpingWordPresswebsiteowners discoverthe
right plugins so that they don’t wastetime in trials
& errors.
Connect with me on twitter @djeet
Put this message above the foldto get aquick
handshake with a smile
Make it concise.Don’t make it a mouthful.
Keepit simple.Avoidusing clever words.
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Tips to implement
“MakeYour VisitorsFeel Comfortable.Show
Them You Know Them.”
-Tweet@djeet
Pillar No. 2
Highlight Your Processes
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Why Your First Time Visitors Don't Trust You and What To Do About It?
People appreciate the end product more when
they understand the process behind it.
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The Tale of Two Makeup Bloggers
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Jane Julia
“Know YourProcess.
Document It. Communicate It.”
-Tweet@djeet
Pillar No. 3.
Show That Others Trust You
Why Your First Time Visitors Don't Trust You and What To Do About It?
People rely onthe wisdom of crowd
to make decisions.
If You’reJust Starting Out. Use This
Testimonial Generation Method…
Connect with me on twitter @djeet
Use This Copy Paste & Tweak Script
A big shout out to <insert group owners’ name> for such
an engaged group.
I am Daman, a WordPress web developer.
This weekend I am offering free ‘WordPress speed
optimization’ to 3 clients. If you’re looking for help, let’s
get in touch.
And if you’re satisfied with my work, I would like you to
write a few nice words about my service.
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If You Are Already Serving
Clients….
Connect with me on twitter @djeet
Connect with me on twitter @djeet
“Add value up front. Ask for the testimonial at
the right time. Don’t be afraid of rejection.”
- Tweet@djeet
Connect with me on twitter @djeet
Pillar No. 4
Share Your Story
Peoplewant tohear it.
Several studies show AboutPage is
the secondmost visited page ona
website
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Connect with me on twitter @djeet
Being Anonymouson AboutPage …Seriously?
Answer This One Question
Why YouDo..
What YouDo?
Connect with me on twitter @djeet
Connect with me on twitter @djeet
“Don’t HideBehind TheDigital Walls.Your
Visitors WantTo Know AboutYou.”
- Tweet@djeet
Connect with me on twitter @djeet
We’re on the same journey.
Just like you…
Connect with me on twitter @djeet
The Ultimate
Urgency-Creating Campaign Tool in
WooCommerce
Never Again Let Your Visitors Say
“I’ll Buy Later”
Connect with me on twitter @djeet
Connect with me on twitter @djeet
Connect with me on twitter @djeet
Connect with me on twitter @djeet
Quick Math
• Domain Name Rs.500
• 1 GB Hosting Rs.1000
• Good Theme Rs.3000
• Your visitors’ Trust Priceless
Connect with me on twitter @djeet
Conversations BeforeConversions.
…
Trust Before Transactions.
-Tweet@djeet
Connect with me on twitter @djeet
Thank You
Want to be a Part
of this exciting journey?
XLPLUGINS is Hiring.
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Why Your First Time Visitors Don't Trust You and What To Do About It?

Editor's Notes

  1. People Don’t Trust Us Our Words. What else can you expect?
  2. Check these average bounce rates 41 to 55 percent is average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. - GoRocketFuel 
  3. When they feel they are understood – it puts them in a place of comfort. If you meet a person at this conference – and just like you the other person happens to be a blogger- it’ll instantly spark conversations. You’ll be feel you’re in your comfort zone and it’ll be easy for you to maneuver your way. In minutes you’ll be talking about the cool new hack to drive more traffic or to increase subscribers. You’ll know each other’s pain points and desires. So show your visitors that you understand them – you know them well. Curb their anxiety. The question is how do you do it. When they feel they are understood, it puts them in a place of comfort.
  4. When they feel they are understood – it puts them in a place of comfort. If you meet a person at this conference – and just like you the other person happens to be a blogger- it’ll instantly spark conversations. You’ll be feel you’re in your comfort zone and it’ll be easy for you to maneuver your way. In minutes you’ll be talking about the cool new hack to drive more traffic or to increase subscribers. You’ll know each other’s pain points and desires. So show your visitors that you understand them – you know them well. Curb their anxiety. The question is how do you do it.
  5. This one ad brought Schlitz Beer from 5th place to a tie for first in the market.
  6. People appreciate the end product even more when they learn about the process behind it.
  7. Jane – I share the latest & trendiest beauty products with you to keep you updated. Julia – I buy a product and test it for 5 days before I Vlog about it even if I am its affiliate. I only recommend it to you if I can recommend it to my best friend. Typical Process For A Content Writer: Share your blog post idea with me >> I’ll send you 4-5 headline suggestions >>Pick one >> I’ll write a post within 5 days >> You have two revisions >> Final Submission post review
  8. It’s a highly under utilized technique of winning trust
  9. Find a Facebook Group where your potential clients hang out Put a post telling them about the services you offer (No it won’t undervalue you. It’s all about being approachable) Treat your first 3 clients as testimonial generators
  10. Hi, If you could spare a few minutes and leave us a testimonial about Finale. It will help us spread the word. Just to help you write one and speed up the process, here are a few questions that you can answer:  - What made you want to get Finale for your store?  - How is it helping you achieve more with WooCommerce?  - Would you recommend it to a friend?  Thanks in advance for your time
  11. Timing of Ask is very important. If timed right quality of testimonial comes out really well
  12. But writing an About Page is really hard. Damn hard. What achievements will I talk about? Hell, do I even have any? I hear you! A story? Phew! That makes me sweat already. I am just 25 with potentially no story. And definitely no success story here. I don’t have a hell of an experience so where do I begin and how do I prove myself