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Why Your First Time Visitors Don't Trust You and What To Do About It?

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Why Your First Time Visitors Don't Trust You and What To Do About It?

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Daman Jeet Singh's WordCamp Delhi 2017 Presentation Deck

Daman Jeet Singh's WordCamp Delhi 2017 Presentation Deck

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Why Your First Time Visitors Don't Trust You and What To Do About It?

  1. 1. Why First Time Visitors Don’t Trust You and What To Do About It? By Daman Jeet Singh Co-Founder Wisetr Technologies | XLPlugins
  2. 2. In the month of March, 2016… Connect with me on twitter @djeet
  3. 3. The results of this campaign… Connect with me on twitter @djeet
  4. 4. Connect with me on twitter @djeet
  5. 5. Fast Forward to Feb, 2017…. We were buildingproductsat XLPlugins
  6. 6. “You should have a Live Chat there”
  7. 7. Here’s what happenedone day
  8. 8. I was a hit with a bag of bricks Connect with me on twitter @djeet
  9. 9. Loose 10 pounds in 5 days Earn$500 for 2 hours without Lifting a finger Pimple-FreeSkin in minutes. We’rethe best software Foryou Is He Really to Be Blamed? Connect with me on twitter @djeet
  10. 10. When we are creating a website do we even think about this user? ….. Connect with me on twitter @djeet
  11. 11. Connect with me on twitter @djeet
  12. 12. Connect with me on twitter @djeet
  13. 13. Proof is in thepudding Connect with me on twitter @djeet
  14. 14. TRUST IS A CURRENCY. Youare not entitled to trust. Yougot to earn it.
  15. 15. The Four Pillars of Trust What makespeople& websites trustworthy?
  16. 16. Pillar No.1 Show Them You KnowThem Connect with me on twitter @djeet Yourfirst-time visitors are pretty anxious.
  17. 17. The Framework to do thefirst handshake. A firm one. Connect with me on twitter @djeet
  18. 18. Answer 3 simple questions: Connect with me on twitter @djeet • What do youoffer? • Forwhom? • End goalyou helpachieve?
  19. 19. E.g. Web Design Business HelpingSmall Business Owners Build Beautiful Websites That Generate More Leads Connect with me on twitter @djeet
  20. 20. Eg.WordPressBlogger HelpingWordPresswebsiteowners discoverthe right plugins so that they don’t wastetime in trials & errors. Connect with me on twitter @djeet
  21. 21. Put this message above the foldto get aquick handshake with a smile Make it concise.Don’t make it a mouthful. Keepit simple.Avoidusing clever words. Connect with me on twitter @djeet Tips to implement
  22. 22. “MakeYour VisitorsFeel Comfortable.Show Them You Know Them.” -Tweet@djeet
  23. 23. Pillar No. 2 Highlight Your Processes Connect with me on twitter @djeet
  24. 24. People appreciate the end product more when they understand the process behind it. Connect with me on twitter @djeet
  25. 25. The Tale of Two Makeup Bloggers Connect with me on twitter @djeet Jane Julia
  26. 26. “Know YourProcess. Document It. Communicate It.” -Tweet@djeet
  27. 27. Pillar No. 3. Show That Others Trust You
  28. 28. People rely onthe wisdom of crowd to make decisions.
  29. 29. If You’reJust Starting Out. Use This Testimonial Generation Method… Connect with me on twitter @djeet
  30. 30. Use This Copy Paste & Tweak Script A big shout out to <insert group owners’ name> for such an engaged group. I am Daman, a WordPress web developer. This weekend I am offering free ‘WordPress speed optimization’ to 3 clients. If you’re looking for help, let’s get in touch. And if you’re satisfied with my work, I would like you to write a few nice words about my service. Connect with me on twitter @djeet
  31. 31. If You Are Already Serving Clients…. Connect with me on twitter @djeet
  32. 32. Connect with me on twitter @djeet
  33. 33. “Add value up front. Ask for the testimonial at the right time. Don’t be afraid of rejection.” - Tweet@djeet Connect with me on twitter @djeet
  34. 34. Pillar No. 4 Share Your Story Peoplewant tohear it.
  35. 35. Several studies show AboutPage is the secondmost visited page ona website Connect with me on twitter @djeet
  36. 36. Connect with me on twitter @djeet Being Anonymouson AboutPage …Seriously?
  37. 37. Answer This One Question Why YouDo.. What YouDo? Connect with me on twitter @djeet
  38. 38. Connect with me on twitter @djeet
  39. 39. “Don’t HideBehind TheDigital Walls.Your Visitors WantTo Know AboutYou.” - Tweet@djeet Connect with me on twitter @djeet
  40. 40. We’re on the same journey. Just like you…
  41. 41. Connect with me on twitter @djeet The Ultimate Urgency-Creating Campaign Tool in WooCommerce Never Again Let Your Visitors Say “I’ll Buy Later”
  42. 42. Connect with me on twitter @djeet
  43. 43. Connect with me on twitter @djeet
  44. 44. Connect with me on twitter @djeet
  45. 45. Connect with me on twitter @djeet
  46. 46. Quick Math • Domain Name Rs.500 • 1 GB Hosting Rs.1000 • Good Theme Rs.3000 • Your visitors’ Trust Priceless Connect with me on twitter @djeet
  47. 47. Conversations BeforeConversions. … Trust Before Transactions. -Tweet@djeet Connect with me on twitter @djeet
  48. 48. Thank You Want to be a Part of this exciting journey? XLPLUGINS is Hiring.

Editor's Notes

  • People Don’t Trust Us Our Words.
    What else can you expect?
  • Check these average bounce rates
    41 to 55 percent is average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. - GoRocketFuel 

  • When they feel they are understood – it puts them in a place of comfort.
    If you meet a person at this conference – and just like you the other person happens to be a blogger- it’ll instantly spark conversations. You’ll be feel you’re in your comfort zone and it’ll be easy for you to maneuver your way. In minutes you’ll be talking about the cool new hack to drive more traffic or to increase subscribers. You’ll know each other’s pain points and desires.
    So show your visitors that you understand them – you know them well. Curb their anxiety. The question is how do you do it. When they feel they are understood, it puts them in a place of comfort.

  • When they feel they are understood – it puts them in a place of comfort.
    If you meet a person at this conference – and just like you the other person happens to be a blogger- it’ll instantly spark conversations. You’ll be feel you’re in your comfort zone and it’ll be easy for you to maneuver your way. In minutes you’ll be talking about the cool new hack to drive more traffic or to increase subscribers. You’ll know each other’s pain points and desires.
    So show your visitors that you understand them – you know them well. Curb their anxiety. The question is how do you do it.
  • This one ad brought Schlitz Beer from 5th place to a tie for first in the market.
  • People appreciate the end product even more when they learn about the process behind it.
  • Jane – I share the latest & trendiest beauty products with you to keep you updated.

    Julia – I buy a product and test it for 5 days before I Vlog about it even if I am its affiliate. I only recommend it to you if I can recommend it to my best friend.

    Typical Process For A Content Writer:
    Share your blog post idea with me >> I’ll send you 4-5 headline suggestions >>Pick one >> I’ll write a post within 5 days >> You have two revisions >> Final Submission post review
  • It’s a highly under utilized technique of winning trust
  • Find a Facebook Group where your potential clients hang out

    Put a post telling them about the services you offer (No it won’t undervalue you. It’s all about being approachable)

    Treat your first 3 clients as testimonial generators
  • Hi,
    If you could spare a few minutes and leave us a testimonial about Finale. It will help us spread the word.

    Just to help you write one and speed up the process, here are a few questions that you can answer: 
    - What made you want to get Finale for your store?  - How is it helping you achieve more with WooCommerce?  - Would you recommend it to a friend? 
    Thanks in advance for your time

  • Timing of Ask is very important.
    If timed right quality of testimonial comes out really well
  • But writing an About Page is really hard. Damn hard.

    What achievements will I talk about? Hell, do I even have any?

    I hear you!


    A story? Phew! That makes me sweat already. I am just 25 with potentially no story. And definitely no success story here.
    I don’t have a hell of an experience so where do I begin and how do I prove myself

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