Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

So You Want to Be a Social Media Pro

247 views

Published on

  • Be the first to comment

So You Want to Be a Social Media Pro

  1. 1. So You Want to Be a Social Media ProWendy FeltonSocial Media ManagerLubin School of Business
  2. 2. Where are you coming from? Writing promoting writing online via social media finding ways to use social media at work
  3. 3. The catch
  4. 4. Put yourself out there.● 15% of online adults say they use Pinterest● 13% of online adults say they use Instagram● 6% of online adults say they use Tumblr● 67% of online adults say they use Facebook● 16% of online adults say they use Twitter● 20% of online adults say they use LinkedIn
  5. 5. A perspective on social media
  6. 6. What value do YOU add?● Communications● Marketing/Advertising● Campaigns● Social Savvy● Customer Service● Subject Knowledge
  7. 7. Consider your expertise.
  8. 8. Who are you on the internet?
  9. 9. What does that add up to? Value + Expertise + Internet personality = YOUR BRAND
  10. 10. Protect your investment
  11. 11. Your real name is real power
  12. 12. Dont get lost in the crowd
  13. 13. Keep a few secrets Make a choice—dont let it be made for you
  14. 14. Find a place of your own
  15. 15. Do your homework
  16. 16. Network
  17. 17. Read up● mashable.com● thenextweb.com● readwrite.com● fastcompany.com● wired.com● businessinsider.com/sai
  18. 18. What do you want on your resume?Sample job titles:● Social media manager● Social media editor● Community manager● Digital marketing manager● Online marketing director● Social media strategist● Content strategist
  19. 19. What can you do?● Writing● Marketing/advertising● Campaigning● SEO and SEM● HTML and CSS● Google Analytics● CMS● Photography and Photoshop● Graphic design● Customer service● Sales
  20. 20. Where to look● mediabistro.com● jobs.mashable.com● indeed.com● socialmediajobs.com● PR associations● twitjobsearch.com● linkedin.com● Pace Career Services
  21. 21. Time to reflect● Long lead time vs. real-time?● Large company vs. small org?● How well can you represent the brand?● In-house vs. agency?● On a team vs. independent?● All vs. part social media?● A specific industry or any industry?
  22. 22. Get the answers
  23. 23. Get more answers...from Lubin● Career Services● Lubin MS in Social Media & Mobile Marketing● Lubin Social Media Street Team● Linkedin.com/alumni
  24. 24. Questions?
  25. 25. Thanks!Wendy Feltonwfelton@pace.edulinkedin.com/in/wendyfeltonslideshare.net/LubinSchoolofBusiness @lubinbschool /lubinschool

×