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Landscaping for slideshare


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Quick n dirty (pun intended) ppt for Washington State Landscapers Association meeting mid April. A last minute throw together but it still worked.

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Landscaping for slideshare

  1. 3. W hat is social media? It’s also a fun and fancy way to define the millions of conversations people are having online: 24/7 . — Wikipedia
  2. 4. Step 1: Turn on the computer Step 2: Click the online icon thing Step 3: Grab a glass of wine Step 4: Or a beer Step 5: Start talking or else
  3. 5. Step 1: It’s all about networking Step 2: Facebook, Twitter, Blogs + Step 3: Growing relationships Step 4: Interacting Step 5: Throwing a party
  4. 6. In case you're curious “ Social networking surpasses porn on the web.” .XXX Bill Tancfier Click: What Millions of People are Doing and Why it Matters
  5. 7. Digital Natives are all about sharing NOT exclusivity.
  6. 8. 82% of your customers are trying to search for you online 92% of those that can’t find you are perfectly happy going with a company they could find.
  7. 9. “ 27% of respondents to a recent poll admitted to using Facebook on a mobile device while in the bathroom .” — Jay Dolan of the Anti-Social Media
  8. 10. Your quick start guide to social media for business - TNW Social Media
  9. 11. Your business is more than your website. It is many things.
  11. 26. What is your social media plan? GOALS: Build awareness Strengthen relationships Better understand your buyers Improve customer service Identify new product ideas Increase web site traffic Improve search engine rankings Generate leads Generate sales
  12. 27. <ul><li>Social media is not a cure all: if your company or product sucks, after using social media chances are it will still suck </li></ul><ul><li>While many of the tools are free, it can take a substantial investment in time </li></ul><ul><li>Social media is not just another advertising channel – old-school product messages will go down in flames </li></ul><ul><li>There is a substantial learning curve </li></ul><ul><li>Social media is always evolving, so successful methods can stop working </li></ul>
  13. 28. Never forget, social media may look free, it's not. Your time is your money. Spend it wisely
  14. 29. is like a cocktail reception ( with banter )
  15. 30. Facebook Etiquette Go easy on the updates Promote upcoming events Offer Facebook Deals Do a little product research Don’t ignore fans Respond Don’t post the same message on multiple pages Don’t post the same info to Twitter & FB Know when to post
  16. 37. Helpful Hints Demographics Times of Day to Post Strategic Planning Study What is Effective Monitoring Dashboard Measure and Adjust Go Professional Don’t Be Cheap
  17. 45. Create a Media Dashboard
  18. 46. I s your time worth money? Yes. So, let’s talk ROI
  19. 49. 1000 Facebook fans 100 FB page visitors/month 25 make a $20 purchase You receive $500 profit Take half of that $500, invest it in advertising and social networking, to increase your FB fans.