Disney Mini-Case Study by Yash Bathe vnit nagpur

3. FOUNDED BY BROTHERS WALT AND ROY DISNEY IN 1923 FOR
ENTERTAINING THE WORLD
HAD $45 BILLION REVENUE IN 2013.
WALT DISNEY ROY DISNEY

4. DISNEY’S GROWTH
OVERTHEYEARS
HUGE MARKET
SHARE HOLDER

5. I am interested in entertaining people, in bringing pleasure , particularly
laughter, rather than being concerned with ‘expressing’ myself with
obscure creative impressions.
-Walt Disney
MISSION

6. CONSISTS OF FIVE
SEGMENTS:-
o STUDIO ENTERTAINMENT
o MEDIA NETWORKS
o PARKS AND RESORTS
o CONSUMER PRODUCTS
o INTERACTIVE MEDIA

7. FILMS

8. SHOWS

9. GAMES

10. CONSUMER PRODUCTS

11. MEDIA NETWORKS

12. PARKS & RESORTS

13. DISTIBUTORSOF
HUGE BRANDS
LIKE

14. This all is achieved due to
Mass communication
Use ofTechnology
Consumer research
Quality Entertainment

15. Marketing Strategy
• Storytelling to kids through technology
• Digitize content to utilize technology at lower costs
• Innovative ways to target family-oriented consumers

16. Strengths:-
Brand recognition
Creative process
Strong Diversification
Responsiveness to
markets
Weakness:-
Constant up
gradation
High sunk costs
Large R&D costs
High risk factors

17. o Broadcasting Market Shares
o Increasing Media Networks
o Growth through Diversification
o International Growth in newer markets

18. o Economic Recession
o Uncontrollable changes in travel and tourism
o Maintaining quality service

19. CONSUMER SERVICE
• Employees are ‘assertively friendly’ and greet
visitors in parks.
• Connect consumers through website, blogs, e-
mails.
• Marketing campaign to make unforgettable
family memories.

20. THANKYOU

21. DISCLAIMER
This presentation has been created byYash Bathe,VNIT Nagpur
during a marketing internship under the guidance of Prof. Sameer
Mathur, IIM Lucknow.