in a narrative format discuss the key facts and crtical issues in the Walt Disney case Solution Walt Disney is a $27 billion entertainment giant started by Walter Disney in collaboration with his brother Roy O Disney in the year 1923. Disney has been a leader since then in 4 consumer markets which are Walt Disney Studios and motion pictures, Disney Theme parks and resorts, Disney T.V. channels and media networks, and Disney consumer products. One of the global strategies that has helped the conglomerate reach its current level of success both vertically and horizontally, is its targeted segmentation. It is only through the diversification in branding that the company has grown. The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. They develop the most creative, innovative, and profitable experiences and related products in the world. One of the potential risks to the overall performance of the company is in the protection of its brand image and credibility. Its positive reputation has been deeply engrained within the United States’ cultural heritage and world over. Strengths: Walt Disney is maintaining formidable position vis-à-vis their competitors, and also maintaining good relationship with its suppliers. It’s also maintaining healthy relationship with collective bargaining agents (CBR), and is financially strong. Its procedures and operations management meets the desired standards. Walt Disney is capable of producing new products and services In a short span of time. Weaknesses: Walt Disney requires more deep analysis in understanding consumer behavior and improvement in tracking changes in cultural values. It requires more strategic segmentation analysis with regards to long-term objectives. Threats: Threats may include recession, negative publicity, fierce competition, and things like poorly integrated acquisitions. Opportunities: The company provides persistent growth through further diversification. Plenty of new markets available for expansion. Intense penetration of target markets through versioning and knowledge management information transfer. *****.

1. in a narrative format discuss the key facts and crtical issues in the Walt Disney case
Solution
Walt Disney is a $27 billion entertainment giant started by Walter Disney in collaboration with
his brother Roy O Disney in the year 1923. Disney has been a leader since then in 4 consumer
markets which are Walt Disney Studios and motion pictures, Disney Theme parks and resorts,
Disney T.V. channels and media networks, and Disney consumer products. One of the global
strategies that has helped the conglomerate reach its current level of success both vertically and
horizontally, is its targeted segmentation. It is only through the diversification in branding that
the company has grown.
The mission of The Walt Disney Company is to be one of the world’s leading producers and
providers of entertainment and information. They develop the most creative, innovative, and
profitable experiences and related products in the world. One of the potential risks to the overall
performance of the company is in the protection of its brand image and credibility. Its positive
reputation has been deeply engrained within the United States’ cultural heritage and world over.
Strengths:
Walt Disney is maintaining formidable position vis-à-vis their competitors, and also maintaining
good relationship with its suppliers. It’s also maintaining healthy relationship with collective
bargaining agents (CBR), and is financially strong. Its procedures and operations management
meets the desired standards. Walt Disney is capable of producing new products and services In a
short span of time.
Weaknesses:
Walt Disney requires more deep analysis in understanding consumer behavior and improvement
in tracking changes in cultural values. It requires more strategic segmentation analysis with
regards to long-term objectives.
Threats:
Threats may include recession, negative publicity, fierce competition, and things like poorly
integrated acquisitions.
Opportunities:
The company provides persistent growth through further diversification. Plenty of new markets
available for expansion. Intense penetration of target markets through versioning and knowledge
management information transfer.
*****