Digital Media Strategy for Sam's Club

1. By: William Weinger

2. 
 Sam’s Club needs more engagement with consumers on
social media
 Current social media profiles lack enthusiasm and
creativity
 Need more consistent and better quality content
Engaging Consumers

3. 
 Weekly promotions on Facebook, Twitter,
and Instagram with featured products
 Photos or videos of promoted products
in use
 Goal: increase sales by 3,000 units/month
Social Media campaign

4. 
 Track Likes, Posts, Shares and Comments of promotions
 Track the number of sales of promoted products
 Use data to improve campaign
Measuring Success

5. 
 Currently does not have a blog
 Creation of blog will gain consumer interest
 Content should promote topics and products pertaining to
target audience
 Ex) “What to do when the pipes burst”
Blogging

6. 
 Track views, shares, and comments per post
 Track sales of promoted units
 Compare sales numbers before and after blog posts
Measuring Blog
Effectiveness

7. 
 Site is confusing, difficult to use
 Too many product categories and options
Website problems

8. 
 Create a more streamlined, user friendly site
 Better site = more traffic
 Promote new site on social media pages
New website!

9. 
 Total: $15,000 per month
 Social Media Campaign: $10,000
 Blog: $2,000
 Website: $3,000
Budget
Budget Allocation
Social Media
Blog
Website

10. 
 More consumer engagement
 Increased social media usage
 Blog creation
 Redesign website
Conclusion