Discover Bloomingdales

1. By: Stephanie Lipuma
ADV 420

2. The Brown Bag
 Loyal Customer Base
 Select Locations
 High-End Luxury Products
 Social Media Accounts

3. Big Idea
 Mobile Device
Marketing
 Discover Page on
Snapchat
 “Not a Store, but a
Destination”
 Immersive Experience

4. Goals and Objectives
 1. Increase traffic to Bloomingdales website and social
media sites
 2. Convince users to view Bloomingdales Discover page
 3. Increase awareness of Bloomingdales campaigns
 4. Ultimately increase sales in-store and online

5. An Example
 Use the Discover page for current campaigns
 Consumers experience the festival through
Snapchat

6. Campaign Strategy
 Social media accounts
 Mobile app/website
 #DiscoverBloomingdales
 Email marketing

7. Target Audience
 Middle to upper class
 Fashionable people
 Millennials
 Social media fanatics
 Influenced by: social class,
style, and “trendiness”

8. Measurements
 Track:
 Clicks on stories
 Impressions for each page
 How many views per story
 Sales
 Understand the increase/decrease in sales
during campaign
 Website/Social Media
 Comments and likes on posts
 Website views during time of campaign

9. Budget
 40% - Design, Graphics, Animation and
Sound
 30% - Reach/Impressions
 20% - Scheduling
 10% - Analytics
 No money spent on advertising the
Discover page

10. Final Outcome
 Consumers will see a different
side of Bloomingdales
 Given an experience through
Snapchat
 Increase traffic to
Bloomingdales website and
social media platforms
 Capture an audience outside
of their typical target market