Presentation gives description of social media and how it is useful in digital marketing.

1. Social Media

2. What is Social Media?
• It a platform where people interact and
communicate online.
• Here user of social media platform engage in
discussion mainly related to social context.
• Communication can be in form of
conversation, commentary, sharing videos,
pictures, blogs...etc

3. Cont.
• For business today social media provides an
opportunity where they can engage their
customers and build lasting relationships .
• Through social media business houses can
now get instant feedback of their product and
services they offer to product and make
necessary improvements as per customers
need and demand.

4. Most Popular Social Media Platform

5. Why Do Business Need it ?
• Your Customers are spending maximum of
their time online on some or other social
media platform interacting with friends
relatives , searching information, asking
questions, seeking reviews .etc
• By getting more closer to customer in their
day to day activists, business can better
understand their customer changing lifestyle
and develop product accordingly.

6. Cont..
• Social media provides a mammoth pool of
customer base without any boundaries.
• Increases brand visibility.
• Product and service related issues are now
being resolved in less time and cost .
• Help in cultivating relationships.

7. Value of social Media
• Building and engaging community- by this
means there can be a two way communication
between current and potential customers with
business thus help in creating value in
relationship
• With the help of like and dislike and share
options available on social media platform
business house can get to know how far their
product or service is working .

8. Cont.
• It allows business to narrate a story around
for their product or services and sharing on
YouTube or face book and make it viral. By
this way they can connect to their customer
base emotionally.

9. Success Strategies Used Social Media
• Content
• Post Timing
• Moderation
• Engagement
• User Flow
• Community
• Credibility

10. Things to be kept in mind while using
social media marketing strategies.
• Sending mass event messages and invitation
to like your page should be avoided
• Respond time shouldn’t be high.
• Better highlight important post .
• Use #tags when you are exposing yourself to
large audience.
• Scheduling updates.
• Keep your page up to date with latest news.

11. References
• https://en.wikipedia.org/wiki/Social_media