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New Media Drivers License Final Presentation

Published in: Technology, Business
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  1. 1. By: Julie Vuong<br />
  2. 2. About <br /><ul><li>A leading online provider of health, beauty, vision, and pharmacy products.
  3. 3. Portfolio of brands includes:,, and
  4. 4. Provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 45,000 products at competitive prices. </li></li></ul><li>Social Medias: Twitter, Facebook, and Youtube<br />Educating customers on the value of shopping online<br />Opportunities & Challenges <br />
  5. 5. Listen, respond and create value<br />Twitter<br />Youtube<br />Facebook<br />
  6. 6. Facebook Strategy for <br />Connect with existing customers<br />Interaction with customers<br />Special Offers & Give Aways<br />Again, listen, respond, and create value.<br />
  7. 7. Twitter Strategy for <br />Promotional deals and specials announcements<br />Responding to feedbacks<br />Keeping track of followers<br />Listen to what customers want<br />
  8. 8. YouTube Strategy for <br />Video demonstrations on product<br />Products review from customers<br />Customers experiences with products<br />
  9. 9. Metrics of Success – Key and Direction to Success<br />Daily Story Feedback; track how often fans click “like” and comment on the status updates.<br />Look at Klout; instead of paying attentions to the numbers of followers.<br />Measuring the total active size of Social Total Online Community Size, Monthly Referred Traffic to Site, and Social Monthly Impression.<br />
  10. 10. BUDGET<br />TIMELINE<br />Seasonal Peaks includes winter holidays and summer<br />Promotion deals and Special offers every month, especially in December and June<br /> Budget & Timeline for <br />
  11. 11. Goals to Success in Social Medias<br />Listen to Feedback<br />Respond to Feedback<br />Create Value<br />